391 Offline Marketing Jobs - Page 12

Responsibilities: *Develop marketing strategies *Manage offline & online campaigns *Collaborate with sales team *Analyze results & optimize performance *Oversee brand presence across all channels *Sales & marketing of apartments, villas &commercial Sales incentives

Role & responsibilities The Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brand's visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with creative teams to develop brand-aligned advertising assets such as commercials, print ads, and outdoor displays. * Provide creative direction and ensure brand consistency across all ATL channels. * Brand Awareness: * Develop strategies to boost brand awareness and recognition through targeted ATL campaigns. * Monitor market trends and competitor campaigns to ensure the brand's messaging is relevant and competitive. BTL Activities: * In-Store Promotions: * Plan and execute in-store promotions, point-of-sale displays, and other in-store branding initiatives to increase customer engagement and sales. * Collaborate with retail teams to ensure proper execution of BTL activities in stores. * Event Management: * Organize and oversee in-store events such as product launches, sampling sessions, and experiential marketing activities. * Coordinate with external partners, suppliers, and vendors to ensure successful event execution. * Direct Marketing: * Develop and manage direct marketing campaigns such as email, SMS, and direct mail targeting retail customers. Contact : Ms. Tripula - 7337338236

Develop and execute comprehensive offline marketing strategies aligned with business objectives.Identify and analyze target markets, trends, and competitors to guide tactical decisions.Allocate and manage offline marketing budgets.

To be responsible for developing and executing comprehensive marketing strategies for the ongoing residential, commercial, and mixed-use projects.

Job Title: Marketing Executive Qualification: Diploma / BE or B. Tech or Any Degree Experience : 2+ Years Or Fresher also can apply Key Responsible : Promotion & Brand Awareness: Represent the brand at events and in-store, engage with customers to boost sales. Retailer & Distributor Relations: Build partnerships, organize promotions, and train staff on the product collection. Event Planning: Organize fashion shows, pop-up stores, and participate in cultural events. Customer Engagement: Gather feedback, promote loyalty programs, and report insights to marketing teams. Sales Support & Lead Generation: Assist in driving sales and generate leads during peak seasons. Market Research: Monitor competitors and market trends to inform strategies. Brand Activation: Increase visibility through local campaigns and influencer partnerships. Reporting: Regularly report on activities, sales, and market trends. Preferred Qualifications: Experience with traditional or ethnic wear brands. Familiarity with local festivals and the traditional wear market. Interested candidate contact to - 9787657100.

Strategize and execute integrated marketing plans Lead digital marketing efforts , Conduct market intelligence . Collaborate cross-functionally Oversee content development Plan and manage all health events Track KPIs and ROI Health insurance Provident fund Annual bonus

Responsible for sales strategy, team management, and customer engagement. Meet dealers, retreaders, fleet operators. Monitor targets, reports, and market trends. 1 - 3 yrs in tyre sales with team handling & retreading process knowledge required

Create sales and marketing plans that align with the company's goals Interact with customers, colleagues, clients, and media, brand promotion Client facing role- Brand promotion, Market analysis, lead generation, sales Frequent travelling

We are looking for a proactive and detail-oriented Marketing Executive/Manager to join our dynamic team in the real estate sector. The ideal candidate will be responsible for supporting and executing marketing activities across digital, print, and outdoor platforms to strengthen brand visibility and support business growth. Key Responsibilities: Coordinate and execute marketing campaigns across multiple platforms. Assist in creating marketing collaterals such as brochures, flyers, and branding materials for project sites. Collaborate with creative and media agencies to ensure timely and quality output. Conduct site visits to identify branding requirements and support on-ground teams. Monitor and coordinate social media efforts to ensure consistency in messaging and engagement. Implement campaigns and promotions across different channels including print, outdoor, and digital. Track campaign performance and compile reports with basic insights for the marketing team. Help organize marketing events, property expos, and project activations. Stay updated on competitor marketing strategies and trends in the real estate sector. Prepare and submit weekly updates to the Marketing Head. Key Requirements: 24 years of marketing experience (Real Estate preferred). Strong coordination and communication skills. Basic knowledge of real estate marketing campaigns and buyer behavior. Proficient in MS Office and common marketing tools. Ability to multitask and deliver within deadlines. This role offers a great opportunity to grow within a dynamic team and play a key role in executing impactful marketing strategies.

Job Title: Trade Marketing Manager Reports to: Sr. Brand Manager Location - Chennai Company Overview: Wonderchef is a leading kitchen appliances and cookware brand in India, known for its innovative and stylish products that make cooking a delightful experience. We are committed to providing high-quality, durable, user-friendly kitchenware solutions to enhance our customers' culinary experiences. We are seeking a passionate and experienced Trade Marketing Manager to join our dynamic team and contribute to the growth and success of our brand. Job Description: As the Trade Marketing Manager at Wonderchef, you will drive our brand's offline marketing initiatives and strengthen our presence at various touchpoints. Your primary focus will be creating impactful below-the-line (BTL) marketing interventions and activations to effectively engage with our target audience across the lines of business like general trade, modern trade, direct-to-home, canteen, etc. You will collaborate closely with the sales and marketing teams to develop and execute trade marketing strategies that align with our brand objectives. Key Responsibilities: Develop and implement trade marketing plans and strategies to enhance brand visibility and drive sales at offline touchpoints for channels. Collaborate with cross-functional teams to understand market trends, customer insights, and competitive landscape to develop effective offline marketing campaigns. Identify and leverage opportunities for BTL marketing interventions, including events, exhibitions, product demonstrations, and partnerships with retailers and distributors. Conceptualize and execute innovative on-ground demos, displays, and activations at the shop, in malls, and in societies Plan and execute trade shows, promotions, exhibitions, and other offline marketing activities to generate leads and increase brand awareness. Monitor and analyze the effectiveness of trade marketing campaigns and initiatives, providing regular reports and insights to senior management. Manage relationships with external agencies, vendors, and partners to ensure seamless execution of trade marketing activities. Help train the sales team on new product launches, marketing initiatives, and brand messaging to maximize their effectiveness in the field. Conduct market research and gather feedback from customers and trade partners to identify areas for improvement and innovation in trade marketing strategies. Preferred candidate profile : Masters degree in marketing, business administration, or a related field. An energetic go-getter with 4+ years of experience in trade marketing or a related field, preferably in the consumer goods industry. Strong understanding of offline marketing techniques and BTL activations. Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners. Creative mindset with the ability to develop innovative and impactful marketing campaigns. Well-versed with different printing, fabrication techniques, and materials. Keeps self-updated with recent developments in the field regarding new forms/materials being used Strong analytical and problem-solving skills to evaluate campaign performance and identify areas for improvement. Ability to manage multiple projects simultaneously and work under tight deadlines. Passion for the culinary industry and an understanding of the Indian market landscape would be a plus.

He will be responsible for developing, implementing, and executing marketing strategies to promote a company's products or services, ultimately driving sales and brand awareness. Manage marketing campaigns across various channel

Role & responsibilities Position Summary: The Senior Officer Marketing is responsible for supporting the development and execution of marketing campaigns across both online and offline channels to enhance brand awareness, drive traffic, and boost sales for the fashion brand. The role involves managing day-to-day marketing activities, coordinating with internal and external teams, and ensuring that all marketing initiatives are aligned with the brands image and goals. Key Responsibilities: 1. Campaign Planning & Execution Assist in developing integrated marketing plans (online and offline). Support the execution of seasonal campaigns, new product launches, and promotional events. Coordinate with creative and media teams to develop campaign assets. 2. Digital / Online Marketing Manage day-to-day execution of digital marketing campaigns: Social Media Marketing (Facebook, Instagram, Pinterest, YouTube). Google Ads and Search Engine Marketing (SEM). SEO optimization of brand website and content. Email marketing campaigns and CRM initiatives. Affiliate marketing and influencer collaborations. Support the eCommerce marketing team to drive sales on the brands website and marketplaces. 3. Offline Marketing Assist in planning and execution of offline campaigns: Retail store marketing (visual merchandising, in-store promotions). Outdoor media (hoardings, banners, print ads). PR and media coordination. Events, exhibitions, and fashion shows. 4. Coordination & Communication Liaise with external vendors, agencies, and influencers. Work with internal teams such as: Sales for campaign alignment. Visual Merchandising for retail marketing. Product for new launches. 5. Reporting & Analysis Monitor and track campaign performance. Generate reports on KPIs such as reach, engagement, website traffic, conversions, and ROI. Provide actionable insights for campaign optimization. 6. Budget Assistance Assist in managing the marketing budget. Ensure timely processing of marketing spends and invoices. 7. Market Research Conduct market and competitor research to identify trends and opportunities. Provide inputs on new marketing ideas and emerging trends. Preferred candidate profile Job Specifications: Educational Qualification: Bachelors degree in Marketing, Fashion Marketing, Mass Communication, Business Administration, or related field. A diploma/certification in Digital Marketing is a strong advantage. Experience: 4-6 years of experience in marketing roles in the apparel/fashion industry. Proven experience in handling both online and offline campaigns. Experience with eCommerce marketing is preferred. Skills & Competencies: Solid understanding of fashion marketing and consumer trends. Proficiency in social media platforms and tools (Meta Business Suite, Google Ads, Google Analytics, SEO tools). Strong eye for visual and creative content. Good understanding of offline marketing and retail promotion techniques. Analytical skills and experience in reporting and performance analysis. Ability to handle multiple projects simultaneously. Excellent organizational and time-management skills. Strong written and verbal communication. Career Path: Potential progression to Assistant Manager Marketing or Marketing Manager role with strong performance. Benefits - PF, BONUS, Commission, Rewards, Group Insurance as applicable.

Designation: Marketing Manager Qualification: MBA Marketing Experience: 6-10yrs Location: Malad West Mobile industry will be given higher preference Job Role: Manage point of sales material (including logistic, distribution & Co-ordination) Co-ordinate with vendors for timely delivery of POS materials Provide Support to the branding team on the execution of all ATL & BTL marketing of brand/ content shows. Co-ordinate and execute marketing programs like new product launch events, promotional activities, etc. Closely work with advertising agencies & other partner agencies to deliver all marketing materials like designs, collaterals, signages, in shop branding, etc. Execute marketing ATL/BTL activities through vendor management. POS Management within the marketing including retails outlets & smooth coordination with Logistic/Warehouse Team. Able to handle the marketing schemes of the company in the market. Deploy, maintain and update the company's retail assets 360 Marketing Online / Offline Marketing Social Media Management Vendor Management Team Handling Skills: Well Versed with communication skills (Written / Verbal) If your profile is relevant please share your updated resume on hr_team@inlead.co

Responsibilities: * Develop & execute marketing strategies * Manage budget & resources effectively * Monitor ROI & optimize campaigns * Collaborate with cross-functional teams * Analyze data & report insights

Job Title: BTL Marketing Manager Department: Marketing Location: Gurgaon Reporting To: Head Marketing Experience Required: 5-8 years in retail marketing / BTL campaign management Educational Qualification: MBA/PGDM in Marketing or equivalent Job Purpose: To develop, execute, and monitor Below-the-Line (BTL) marketing strategies aimed at increasing customer footfall at retail stores, improving brand visibility, and enhancing campaign ROI. The role involves close collaboration with Sales, Finance, and Marketing teams to ensure timely execution of activities within budget while driving innovation in retail promotions. Key Responsibilities: BTL Campaign Management & Execution Plan and execute BTL marketing campaigns for various retail stores aligned with the brands seasonal objectives and customer segments. Ensure end-to-end management of campaignsfrom ideation and planning to execution and post-analysis. Oversee vendor performance, activation quality, and campaign effectiveness across geographies. Develop store-specific promotional strategies in collaboration with Sales teams. Footfall Generation & Impact Analysis Design and implement campaigns that directly drive incremental store footfall. Track and report campaign ROI using footfall data, sales uplift, and customer engagement metrics. Analyze regional and store-level trends to refine targeting strategies and future campaigns. Budget Management & Billing Coordination Maintain strict control over allocated BTL budgets; ensure spending remains within limits frozen by Finance. Coordinate closely with the Finance team for timely release of budgets, approvals, and vendor billing. Maintain updated spend trackers and ensure all financial documentation is audit-compliant. Evaluate campaign costs vs. outcomes to improve cost- efficiency. Internal Stakeholder Collaboration Work with cross-functional teams (Sales, Visual Merchandising, Creative, and Supply Chain) to ensure timely and aligned execution. Facilitate clear and regular communication with regional teams to customize campaigns as per local requirements. Customer Experience &Brand Visibility Enhance brand visibility in key retail zones such as malls, high streets, and events. Plan media buying and tactical activations to improve top-of-mind awareness. Identify and act on opportunities to elevate in-store experience through BTL touchpoints. Innovation & Continuous Improvement Introduce and implement at least two new promotional formats or improvements annually. Monitor market trends, competitor activities, and customer behavior to suggest innovative BTL concepts. Leverage technology, data, and digital tools for targeted and measurable BTL executions. Key Performance Indicators (KPIs): % Increase in store footfall (YoY / campaign-wise) Campaign ROI (footfall or sales uplift per spent) Budget adherence (% deviation vs. planned budget) Number of activations executed per month/quarter Vendor billing accuracy and timeliness Number of new initiatives implemented annually Brand visibility scores and recall metrics (if applicable) Required Skills & Competencies: Proven experience in BTL campaign planning and retail marketing Strong budget management and financial coordination skills Analytical skills with ability to work on footfall and sales data Excellent stakeholder management and communication skills Exposure to SAP (Finance module), retail BI dashboards, or equivalent tools Creative thinking with a structured execution mindset

An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include: Responsibilities: Developing Marketing Campaigns : Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events. Event Planning and Management : Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities. Brand Strategy and Positioning : Ensure that offline campaigns align with the company's overall brand strategy and image. Budget Management : Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI. Team Collaboration : Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels. Customer Engagement : Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints. Tracking and Reporting : Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements. Key Skills: Strong understanding of traditional marketing channels (TV, radio, print, etc.) Excellent project management and organizational skills. Ability to work within a budget. Effective communication and negotiation skills. Creativity and strategic thinking. Data analysis and report generation. Offline marketing is still crucial for certain industries and target audiences, especially for local businesses, event-based marketing, and markets that aren't as digitally connected.

Job Description Generating Leads & convert them in Admissions Achieving Individual Targets Counseling Students and Parents BTL activities, seminars, meeting parents/students, etc.. Cold calling Maintaining relationships with prospects/institutes. Qualifications and Skills: MBA Marketing (preferred) or any Bachelors degree holder can apply. Proven experience in admissions counselling & outreach or a similar role in an educational institution. Strong interpersonal and communication skills. Knowledge of educational programs, admission requirements, and career paths. Ability to work independently and as part of a collaborative team. Excellent organizational and multitasking abilities. Customer-focused mindset with a passion for helping students achieve their educational goals Location :- Agartala, Karnal, Hisar Note - Kindly mention location in subject while sharing your resume Interested candidates can reach out at vtewari@amity.edu

Job Description : Marketing Coordinator (Male) Location : Pune Experience : 1-5 years experienced Education : Any Degree / Master Degree Employment Type: Full-time As a Marketing Coordinator at, you will play a key role in supporting and executing marketing initiatives specific to the Pune location. This includes brand awareness, event coordination, market research, and campaign management. You will work closely with the marketing team to enhance brand presence and ensure that all marketing efforts are strategically aligned with the companys goals. This is a great opportunity for a junior resource to grow within a dynamic marketing team while contributing to regional marketing success. Key Responsibilities: Campaign Support : Assist in the development, execution, and monitoring of local marketing campaigns (digital, social media, print, etc.) aimed at increasing brand visibility and customer engagement in Pune. Brand Audit & Awareness Enabler : Support brand audit activities to assess and enhance brand presence in the Pune market. Ensure that marketing campaigns and materials align with the companys values and messaging, driving awareness and consistency across all touchpoints. Event Execution & Management : Coordinate and assist in organizing local events, including product launches, webinars, industry events, and customer meetups. This includes managing logistics, vendor relationships, and post-event follow-up. Presentation Development & Editing : Create and edit presentations for internal and external stakeholders, ensuring that they are visually appealing, well-organized, and effectively communicate key marketing messages and insights. Market Research : Conduct research to identify local market trends, customer preferences, competitor activities, and opportunities for growth. Use findings to inform and refine marketing strategies. Content Creation : Support the content team by creating marketing materials such as blog posts, social media updates, email campaigns, and website content tailored to the Pune audience. Social Media Management : Oversee and update local social media channels to engage with the Pune audience, promote events, and share relevant content. Lead Generation : Assist in executing lead generation initiatives, tracking customer engagement, and ensuring effective follow-up processes for converting leads to opportunities. Reporting & Analytics : Track and report on the performance of local marketing campaigns, providing insights and suggesting areas of improvement. Use analytics tools to evaluate the effectiveness of campaigns. Cross-Functional Collaboration : Work closely with sales, product, and customer success teams to ensure alignment on marketing efforts and effective communication of regional marketing strategies. Qualifications: 1-3 years of experience in marketing or a related field. Previous experience in a marketing coordination role is a plus. Experience in event coordination and execution, with the ability to manage logistics, vendors, and post-event analysis. Basic experience with brand audits and market research, with the ability to analyze customer and competitor data. Proficiency in presentation tools (e.g., PowerPoint, Google Slides), with strong attention to detail and design. Familiarity with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools like Hootsuite or Buffer). Strong written and verbal communication skills, with the ability to create compelling content and edit marketing materials. Organized, detail-oriented, and able to manage multiple tasks and deadlines simultaneously. Ability to work collaboratively in a fast-paced environment and take initiative. Knowledge of the Pune market and local trends is a plus. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

Job Title: Offline Marketing & Event Executive Location: Noida (Field & Office-based) Company: Style Lounge Indias Leading BeautyTech & Salon Booking Platform Job Description: Style Lounge is seeking a dynamic, hands-on marketing professional female to lead and execute our offline marketing initiatives. The role involves organizing and managing on-ground events, salon promotions, society activations, and brand collaborations with cafes, restaurants, and lifestyle hubs. Key Responsibilities: Plan, coordinate, and execute on-ground marketing events such as salon stalls, society activations, mall promotions, etc. Identify and close tie-ups with restaurants, cafes, gyms, and residential communities for brand promotions. Work closely with the content and design team to ensure branding consistency at events. Handle logistics, vendor management, permissions, and team coordination for each event. Collect feedback and performance metrics from each activation to improve future campaigns. Maintain a calendar of events and ensure flawless execution on weekends and peak days. Who You Are: 1–3 years of experience in offline marketing, BTL activities, or event management. Strong communication and negotiation skills. Highly organized, energetic, and comfortable with fieldwork. Ability to work on weekends and during high-footfall hours. Passionate about beauty, fashion, or lifestyle brands is a plus. Why Join Us: Work with a fast-growing beauty-tech startup redefining salon discovery and grooming experiences through AI and innovative engagement models. You can email your resume at kajol@stylelounge.ai

Role & responsibilities Heading product Category- responsible for category growth Responsible for the Category P&L in sync with Sales Strategy Planning Trade Marketing & Scheme for the Category Development Planning RTM & GTM strategy for the Food & Personal Care Category NPD from sourcing to the Market strategy Planning AMP for the GT, MTO division Planning ATL for the Category Brand/Product Launch for with Modern Trade & E-COMM New product launches with activation and promotion for the chains. Planning the Yearly visibility Plan brand-wise/Occasion-wise/category-wise Strategic negotiations with media vendors and agencies. Developed media plans aligning with business objectives, optimizing ad placements across TV, digital, print, and OOH channels. Conducted market research and consumer behavior analysis to refine messaging and maximize campaign effectiveness. New Product ( NPD) Planning & development from conceptualization till launch phase (includes packaging, design, test market and commercialization). Consumer research for existing product & category and also for the new product launch ( gap identification, consumer need requirement) Handling Marketing & Category for GT, Brand Stores & MTO chains like ( More,

Responsibilities: * Develop offline marketing strategies * Manage brand promotion activities * Report on campaign results * Collaborate with sales team * Increase brand awareness through brand marketing

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com

Lead digital marketing efforts, including website optimization, SEO, content marketing, social media. Develop and manage offline marketing activities. Develop comprehensive marketing strategies. Plan & execute digital marketing campaigns. Required Candidate profile Proven track record of min 5 yrs in Marketing role. Experience in the Hospitality, Co-working, Co-living, Real Estate industry. Knowledge of marketing channels -including digital & traditional media.

Drive marketing strategies for projects Plan and execute ATL, BTL campaigns, PR, and media planning Lead offline marketing initiatives — from project launch to post-launch sustenance Coordinate with internal teams and external agencies for execution

Planning, executing & managing marketing strategies like print advertising, direct mail, event planning,campaign,ATL,BTL & 360 marketing strategies.Guiding all agency & in-house team for content creation, collateral development & campaign management.