Job
Description
Additional Skill Acquisition Programme (ASAP) Kerala, A Government of Kerala Company, invites online application for the position of SEO Specialist. Interested candidates may apply via ONLINE mode only by filling the prescribed application form given in the website of ASAP (www.asapkerala.gov.in/careers/). Mode of selection will be through Written Test & Personal Interviews / Personal Interviews alone (Online/Offline) which will be intimated later. The link for online application will be active from 19.06.2025 Application Link https://docs.google.com/forms/d/e/1FAIpQLSdxc4n399GnIDogTdwb8QylR2qObRyX6z5hxoSgZ8HupwFb-A/viewform The last date for submitting the online application will be 25.06.2025, 5 PM SEO Specialist Number of Vacancies: 1 Salary: Rs. 30000/- - Rs 35000/- Job Type: Full-time (On contract basis) Location: ASAP HQ Thiruvananthapuram, Kerala Qualifications & Experience Bachelor's degree in Marketing, Communications, IT, or a related field. 2+ years of strong, hands-on SEO experience. Proven track record of successful SEO strategy and execution. Strong knowledge of technical SEO, structured data, website architecture, and site migration processes. Proficient with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz GTmetrix, etc. Good understanding of HTML, CSS, JavaScript, and CMS platforms (basic level). Strong leadership, project management, and decision-making skills. Excellent communication skills (written and verbal) and ability to explain complex SEO concepts clearly. Analytical mindset with attention to detail. Key Responsibilities Develop, execute, and refine comprehensive SEO strategies (on-page, off-page, and technical SEO) and Content Planning. Coordinate with the content, design, development, and marketing teams to ensure SEO best practices are implemented. Conduct regular SEO audits, competitor analysis, and backlink assessments to identify and implement growth opportunities. Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs. Stay updated with SEO trends, search engine algorithm updates, and emerging digital marketing techniques. Create and present monthly SEO performance reports, insights, and actionable recommendations to management. Hands-on experience in Local SEO optimization, including Google My Business (GMB) management, local citations, and geo-targeted keyword strategies. It shall be noted that admittance to various stages of the recruitment will be provisional only, and will not confer any claim unless various other conditions of selection processes are satisfied. Detailed scrutiny of the application/credentials will be conducted before the written test / interview appointment. Any discrepancy found during the detailed scrutiny will result in the rejection of the candidature. ASAP Kerala reserves the right to shortlist only a limited number of candidates for the written test/interview, based on marks secured in their qualifying examination/Interview , desirable qualifications,experience (if any) or location. Candidates should clearly mention the marks scored in their qualifying examination (graduation / post-graduation) in the application. Canvassing in any form will lead to disqualification. In the event of any information provided by the candidate being found false or incorrect at any stage, their candidature/appointment is liable to be cancelled/ terminated without any notice. ASAP Kerala reserves the right to fill or not fill the posts advertised.
