New Product Development Manager

Job Description

We are seeking a scientifically grounded and innovation-focused Manager- New Product Development to lead new product development in the functional food, nutrition, and wellness space for digital platforms. The ideal candidate will come with a background in food science, R&D, or nutrition and have experience launching consumer-friendly products in collaboration with third-party manufacturers. Identify gaps and opportunities for new product development in the functional foods, supplements, and wellness categories Translate scientific knowledge and market insights into commercially viable product concepts Work with third-party manufacturers to develop, test, and finalize formulations Review ingredient efficacy, shelf life, regulatory acceptability, and nutritional profiles Define product and packaging specifications suited for e-commerce Ensure adherence to regulatory standards (FSSAI, AYUSH, Legal Metrology, Nutritional Labeling) Collaborate with internal teams (design, content, category, legal, and supply chain) for timely launch Lead product onboarding and performance tracking across online platforms Monitor digital sales metrics, customer reviews, and competitor benchmarks Continuously evolve product offerings based on feedback and data Skills & Experience: Bachelor’s or Master’s degree in Food Technology, Food Science, Nutrition, or allied disciplines 5+ years of experience in R&D, formulation, or NPD in functional foods / nutraceuticals / health & wellness products Prior experience working with third-party manufacturing or white-labeled brands is preferred Familiarity with FSSAI, AYUSH, and nutritional compliance guidelines Strong understanding of product development lifecycle, especially for digital-first consumption A strong scientific and consumer-oriented mindset Hands-on experience with functional ingredients, clean-label formulations, and innovation in food/Nutrition Exposure to launching products via D2C or marketplaces like Amazon, Flipkart, etc. Excellent project management and cross-functional collaboration skills