National Sales Manager

Job Description

Hiring for an International digital Travel, Lifestyle and Entertainment publisher. Role Overview: Lead and grow sales revenue by driving direct sales, programmatic, and partnership opportunities, specifically within the food and beverage, travel, and lifestyle sectors. Manage key client relationships and collaborate with cross-functional teams to deliver innovative advertising solutions that resonate with our discerning, culture-savvy audience. Key Responsibilities: Own day-to-day digital sales operations, driving revenue growth across direct display, programmatic, CRM, Markets screens, partnership, and affiliate channels focused on F&B, travel, and lifestyle brands. Build and nurture strong relationships with advertisers, agencies, and brands in hospitality, travel, entertainment, and lifestyle sectors. Negotiate and close advertising deals leveraging our premium content and audience, delivering innovative advertising formats such as native content, branded integrations, experiential campaigns, video sponsorships, and data-driven targeted advertising. Collaborate with the Ad Ops team to optimise inventory and ensure seamless campaign delivery across web, social, email, and mobile platforms. Identify and build new revenue streams through affiliate marketing, data partnerships, programmatic expansions, and bespoke commercial opportunities. Lead sales forecasting, pipeline management, performance reporting, and financial oversight, including digital sell-through, agency trading, barter agreements, and programmatic revenue streams. Develop and execute tailored go-to-market strategies with the commercial leadership team to accelerate revenue growth. Act as the organization's digital market representative, keeping the business up to speed with market innovations and trends. Partner with Marketing, Product, and Innovation teams to refine advertising products aligned with client needs and audience interests. Represent the organization at industry events and cultivate a strong network within digital advertising and F&B/travel/lifestyle ecosystems. Mentor and guide junior sales team members to build a high-performing, knowledgeable sales force. What We are Looking For: Proven digital sales experience of over 10 years in media or advertising, ideally working with brands in F&B, travel, culture, lifestyle, or experiential sectors. Commercially savvy with strong negotiation and relationship management skills tailored to premium lifestyle and experience brands. Experience driving a Digital First approach, optimising media efficiencies and leveraging data, video, social, and creative partnerships. Track record developing and implementing go-to-market strategies and acting as a brand ambassador in the digital ad marketplace. Strong financial acumen with experience managing digital revenue forecasting, reconciliations, and contract negotiations. Exceptional communication and stakeholder management skills, adept at balancing multiple priorities. Strategic thinker and collaborative leader who thrives in a fast-paced, evolving environment. Experience mentoring or leading teams is a plus.