National Key Account Manager

Job Title:

Department:

Reports To:

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Experience Required:

Education:

About the Role

National Key Account Manager – E-commerce & Q-commerce

Key Responsibilities

1. National E-com & Q-com Strategy

• Develop and implement growth strategies for national-level e-commerce and q-commerce platforms.
• Identify suitable platforms, negotiate contracts, and drive platform-specific growth initiatives.
• Ensure optimized product listings, visibility, and conversion.

2. Performance Marketing & Campaign Execution

• Plan and lead national online performance marketing campaigns in coordination with internal marketing teams.
• Design and execute promotional strategies, partnerships, and digital activations tailored for each platform.

3. Business Performance & Data Analysis

• Track and analyze sales performance, traffic, conversions, and ROI across platforms.
• Leverage data insights to refine product assortment, pricing, and marketing strategies.
• Monitor daily/weekly/monthly dashboards and recommend action plans.

4. P&L Management

• Manage the P&L of the national e-commerce/q-commerce channel.
• Set sales targets, control budgets, and improve profitability metrics.
• Optimize cost structures through negotiation and data-driven planning.

5. Key Account & Stakeholder Management

• Build and maintain strong relationships with category managers and business teams across platforms like Blinkit, Zepto, Instamart, BigBasket, etc.
• Collaborate with vendors and partners for smoother execution of business strategies.

6. Competitive Intelligence & Market Trends

• Stay updated with industry trends, new launches, and competitor strategies.
• Provide periodic market insights and recommend counterstrategies to maintain competitive edge.

7. Cross-Functional Coordination

• Liaise with supply chain, operations, customer service, finance, and marketing teams to ensure seamless execution of plans.
• Drive alignment with business goals and ensure delivery excellence.

Who We're Looking For

• Educational Background:

  MBA in Sales, Marketing, or a related discipline preferred.

• Experience:

  5–10 years in E-commerce/Q-commerce or Key Account Management in FMCG.

• Industry Knowledge:

  Deep understanding of e-com business models and prior experience with platforms like Blinkit, Zepto, Instamart, and BigBasket.

• Track Record:

  Proven success in managing national key accounts and scaling digital business.

• Skills:

• Strong analytical, commercial, and strategic thinking skills.
• Excellent negotiation and relationship-building capabilities.
• Entrepreneurial mindset and ability to thrive in a fast-paced environment.
• Hands-on experience in managing P&L, campaign planning, and joint business plans.

Preferred Experience

• Prior role as a

  Category Manager

  with an E-com/Q-com platform or as a

  Key Account Manager

  for digital channels in FMCG.
• Exposure to

  multi-category

  or

  food/FMCG brands

  .