Modern Trade Sales - Kolkata (FMCG Food Product Company)

Driving Growth and Innovation in Modern Retail Channels

Position Overview

We are seeking an experienced Modern Trade Expert to drive sales growth and brand visibility across modern trade channels including hypermarkets, supermarkets, department stores, and organized retail chains. The ideal candidate will have deep expertise in managing relationships with modern trade partners and executing comprehensive trade marketing strategies.

Key Responsibilities

Channel Management & Development

• Develop and execute strategic plans for modern trade channels (hypermarkets, supermarkets, department stores)

• Build and maintain strong relationships with key modern trade partners and buying teams

• Identify new modern trade opportunities and expand distribution footprint

• Negotiate trade terms, promotional activities, and shelf space agreements

• Monitor competitor activities and market trends within modern trade channels

Sales Performance & Revenue Growth

• Achieve sales targets and KPIs for assigned modern trade accounts

• Develop account-specific business plans and growth strategies

• Implement effective merchandising and promotional campaigns

• Analyze sales data and provide actionable insights for performance improvement

• Conduct regular business reviews with trade partners

Trade Marketing & Merchandising

• Plan and execute in-store promotions, displays, and merchandising activities

• Coordinate with marketing teams on trade-specific campaigns and product launches

• Ensure optimal product placement, visibility, and shelf share

• Monitor and maintain planogram compliance across stores

• Manage trade marketing budgets and ROI optimization

Relationship Management

• Serve as primary point of contact for assigned modern trade accounts • Conduct regular store visits and relationship-building activities

• Resolve any trade-related issues or conflicts promptly

• Collaborate with internal teams (supply chain, finance, marketing) for seamless execution

• Provide training and support to retail staff when required

Market Intelligence & Reporting

• Monitor market trends, consumer behavior, and competitive landscape

• Provide regular reports on sales performance, market share, and channel insights

• Conduct store audits and compliance checks

• Analyze pricing strategies and recommend optimizations

• Prepare and present business reviews to senior management

Qualifications & Experience

• Bachelor's degree in Business, Marketing, or related field

• 5- 8 years of experience in modern trade/organized retail

• Proven track record in FMCG, consumer goods, or retail industry

• Experience with major retail chains and hypermarket operations

Core Skills & Competencies

• Strong understanding of modern trade dynamics and retail operations • Excellent negotiation and relationship management skills

• Proficiency in trade marketing and merchandising principles

• Advanced analytical skills with ability to interpret sales data

• Strong presentation and communication abilities

Project management and multi-tasking capabilities

Technical Skills

• Proficiency in MS Office Suite (Excel, PowerPoint, Word)

• Experience with CRM and sales tracking systems

• Knowledge of retail analytics tools and POS data analysis

• Familiarity with trade promotion management systems

Contact Person:

Aasma Shaikh

shaikhaasmaoasis@gmail.com