Zuvy Store, created by BBV EDUP company, is an innovative SaaS platform designed to empower India's small and medium enterprises (SMEs) with AI-driven digital solutions and regional language support. By combining technology and human-centric approaches, Zuvy provides tools for advertising, CRM, inventory, payments, analytics, and logistics, all within one unified ecosystem. Focused on affordability and scalability, Zuvy aims to serve over 5 million SMEs across 625 cities in its initial expansion. The company’s mission is to digitize cities, democratize digital tools, and create accessible, voice-first interfaces, helping local merchants grow their businesses efficiently.

Role Description

We are seeking an experienced Mobile Marketing Manager for a full-time, on-site role based in Banda. The Mobile Marketing Manager will be responsible for developing and executing mobile marketing strategies to drive customer acquisition and engagement. Day-to-day tasks include managing mobile advertising campaigns, analyzing marketing performance metrics, designing campaigns for mobile applications, and optimizing user engagement strategies. The role also involves collaborating with cross-functional teams to achieve marketing goals aligned with ZUVY’s mission of empowering SMEs.

Qualifications

Experience in Mobile Marketing, including launching and managing promotional campaigns for mobile platforms
Strong knowledge of Marketing Analytics and performance measurement to assess campaign effectiveness
Familiarity with Mobile Applications and an understanding of optimizing user experience on mobile platforms
Proven expertise in Customer Acquisition and implementing customer outreach strategies
Technical understanding of Mobile Advertising, including strategy development and execution
Strong analytical and problem-solving skills to maximize marketing ROI
Excellent communication and collaboration abilities
Bachelor’s degree in Marketing, Business Administration, or a related discipline
Prior experience in SME-focused platforms or SaaS products is a plus

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Mobile Marketing Manager