Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Level / Grade
EX
Job Role/ Function
Brand Management
Designation
Brand Manager
Educational Qualification
Necessary:
Graduate
Necessary:
MBA
Age
Minimum:
24 yrs
Maximum:
30 yrs
Experience
Minimum:
3 yrs
Maximum:
7 yrs
Industry Specifications:
Preferred Exposure:
Marketing, Brand Management
Reporting
Report to (Designation)
No. of Reportees
Direct Reporting
Category Manager
Indirect Reporting (if any)
NA
NA
Job Responsibilities
Brand Management
  • Understand the brand, brand positioning & attributes.
  • Plan & Execute the Marketing Plan
  • Plan & Execute Marketing Activation ATL/BTL
  • Own corporate marketing activities Website, PR etc.
  • Digital marketing
  • Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
  • Plan, develop & rollout BTL activation in requirement with defined sales objective.
Brand Strategy
  • Participate in Business Plan development.
  • Envision & Create brand strategy document.
  • Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis
  • Develop & Evolve product insights for lead / lag markets
  • Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
  • Creates regular marketing reports.
Media Planning and Execution
  • Plan innovative BTL campaigns & champion deployment across country to solve business problems
  • Coordinate with the media agency for the execution of the media plans.
Key Deliverables
  • Market Share & volume growth
  • Brand Launch
  • Brand Campaigns
  • Drive traffic & conversion via digital media
  • BTL and Activations
Competencies
Technical/ Functional:
  • Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
  • Understanding of how digital marketing works
  • Trade Marketing
  • High Analytical Skills.
  • Sales Process Understanding
Behavioral:
  • Align and motivate team for high performance
  • Collaborate across all interfaces
  • Uphold values; inculcate a culture of excellence
  • Generate ideas; solve problems creatively.
  • Champion improvements and positive change.
  • Develop and engage people.
  • Liasoning with all stake-holders specially sales team

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