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Bajaj Auto Ltd
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MGR (BRANDS - CMU)

MGR (BRANDS - CMU)

Bajaj Auto Ltd

3 - 8 years

0 Lacs

maharashtra

Posted:2 months ago| Platform: Indeed logo

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Skills Required

marketing report reporting positioning communication strategy planning deployment drive management

Work Mode

On-site

Job Description

Experience

3 - 8 Years

Location

Maharashtra

Nature of Job

Sales & Marketing

Job role

Marketing

Level / Grade

Job Role/ Function

Brand Management

Designation

Brand Manager

Educational Qualification

Necessary:

Graduate

Necessary:

MBA

Age

Minimum:

24 yrs

Maximum:

30 yrs

Experience

Minimum:

3 yrs

Maximum:

7 yrs

Industry Specifications:

Preferred Exposure:

Marketing, Brand Management

Reporting

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

Indirect Reporting (if any)

Job Responsibilities

Brand Management

Understand the brand, brand positioning & attributes.
Plan & Execute the Marketing Plan
Plan & Execute Marketing Activation ATL/BTL
Own corporate marketing activities – Website, PR etc.
Digital marketing
Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy

Participate in Business Plan development.
Envision & Create brand strategy document.
Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis

Develop & Evolve product insights for lead / lag markets
Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
Creates regular marketing reports.

Media Planning and Execution

Plan innovative BTL campaigns & champion deployment across country to solve business problems
Coordinate with the media agency for the execution of the media plans.

Key Deliverables

Market Share & volume growth
Brand Launch
Brand Campaigns
Drive traffic & conversion via digital media
BTL and Activations

Competencies

Technical/ Functional:

Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
Understanding of how digital marketing works
Trade Marketing
High Analytical Skills.
Sales Process Understanding

Behavioral:

Align and motivate team for high performance
Collaborate across all interfaces
Uphold values; inculcate a culture of excellence
Generate ideas; solve problems creatively.
Champion improvements and positive change.
Develop and engage people.
Liasoning with all stake-holders specially sales team

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