Media Operations Manager

Job Title:

Associate Director / Director / Head – Media Operations

About the Role:

Media Operations leader

Key Responsibilities:

Campaign Execution & Management

• Plan and coordinate media across ATL (TV, Print, Radio, OOH) and BTL/Digital platforms.
• Manage release orders, media bookings, and campaign activations on time.
• Oversee trafficking of creatives and materials to media partners.

Operations & Coordination

• Liaise with media vendors, publishers, and platforms to ensure accurate execution.
• Monitor ad placements, proof of execution (POEs), and delivery versus planned schedules.
• Handle release orders, contracts, and invoicing with precision.

Performance Tracking & Reporting

• Track campaign delivery, impressions, and performance against KPIs.
• Create post-campaign reports and actionable insights for internal teams and clients.
• Maintain dashboards and ensure data accuracy for decision-making.

Financial & Compliance Management

• Coordinate with Finance and Accounts for vendor payments and client billing.
• Ensure compliance with company policies, audits, and contractual obligations.

Collaboration & Client Servicing

• Partner with Client Servicing, Creative, and Strategy teams for integrated execution.
• Support client requirements with timely updates, performance reviews, and operational efficiency.

Qualifications & Skills:

• Graduate or Postgraduate degree in Mass Communication, Advertising, Marketing, or related field.
• 10–12 years of experience in media operations, media planning, or campaign management (agency background preferred).
• Strong knowledge of ATL (TV, Print, Radio, OOH) and Digital (Social, Programmatic, Performance, Search, Video, Display).
• Proficiency in MS Office (Excel, PowerPoint) and media tools/software.
• Excellent attention to detail, organizational skills, and multitasking ability.
• Strong analytical skills with experience in dashboards, media tools, and ROI measurement.