Media Marketing Specialist

About Hoppa & Elife

At hoppa & Elife, we’re unifying all ground transportation into one powerful marketplace, giving travelers the freedom to book airport transfers, ride-hailing, shared shuttles, private cars, and trains—all in one place. Trusted by over 40 million travelers in 182+ countries.

Our market is the world. Our customers are everywhere. Our platform and apps are built on the cloud. We have endless exciting problems to solve and we only use the best and latest technology.

Vision:

Mission:

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The Role:

Owned Media Marketing Specialist

Key Responsibilities

• Lead the strategy, execution, and optimisation of email, push, SMS, and in-app messaging campaigns across global markets.
• Design and manage lifecycle programs — including welcome, onboarding, engagement, cross-sell, upsell, and reactivation flows — to drive retention, repeat bookings, and customer value.
• Partner with the Head of Retention to set goals, analyse performance, and deliver measurable improvements across key lifecycle and revenue KPIs.
• Build and segment customer audiences using behavioural, transactional, and demographic data to support personalised messaging at scale.
• Create and maintain HTML/CSS email templates within platforms like SendGrid (or similar), supporting campaign deployment, segmentation, testing, and optimisation.
• Use templating languages such as Handlebars for personalisation, dynamic content, and logic-based messaging.
• Support automation of campaigns through the SendGrid API and tools like Postman to enable scheduled, programmatic communications.
• Plan, launch, and optimise push notifications and in-app messages via platforms like OneSignal (or similar), ensuring timely, contextual delivery aligned with user behavior.
• Run A/B and multivariate tests across creative, copy, timing, and targeting — and apply learnings to improve performance.
• Collaborate with design, content, product, and engineering teams to ensure messaging is integrated, on-brand, and technically feasible.
• Maintain accurate, compliant CRM data for hoppa and Elife, in line with privacy regulations (e.g., GDPR).
• Stay up to date with CRM, lifecycle marketing, and channel best practices and emerging tools.

Skills & Experience

• 4–6 years' experience in CRM, lifecycle, or retention marketing, with a focus on email, push, SMS, and in-app messaging.
• Hands-on experience with platforms like SendGrid and OneSignal (or similar), covering both front-end execution and back-end workflows.
• Proficient in building and editing HTML/CSS email templates, with working knowledge of templating languages (e.g., Handlebars) for dynamic content and personalisation.
• Comfortable using APIs and tools like Postman to automate campaign workflows and schedule programmatic sends.
• Strong understanding of mobile channel strategy — including timing, opt-in best practices, and the role of push/in-app messaging in the broader lifecycle journey.
• Proven ability to build and optimise multi-step, automated journeys that drive engagement and revenue.
• Experienced in customer segmentation based on behavioural, transactional, and lifecycle data.
• Knowledge of email deliverability, data compliance (GDPR, CAN-SPAM), and messaging best practices.
• Analytical thinker who can turn performance data into clear insights and actionable improvements.
• Background in travel, e-commerce, or marketplace businesses is a plus.
• Confident working cross-functionally in fast-paced, global environments.
• Interest or experience in applying AI-driven personalisation and automation—such as predictive send times, generative content, or advanced segmentation—to scale engagement and improve lifecycle performance.