Media Manager

Job Title: Media Manager
Location: Trivandrum, Kerala
Reporting To: Head of Marketing

Job Summary:

Pankajakasthuri is seeking a dynamic and strategic Media Manager to lead and optimize media investments across multiple channels, including TV, Print, OOH, Radio, and Digital. The role requires an individual with a deep understanding of media planning, PR strategy, and ground-level brand activations. The ideal candidate will ensure that media spends are optimized while aligning with business objectives of driving awareness and sales.

Key Responsibilities:

Media Planning & Execution:

• Develop and implement media plans across TV, Print, OOH, Radio, and Digital to maximize reach and impact.
• Analyze market trends and audience insights to optimize media mix and budget allocation.
• Work closely with internal marketing teams and media agencies to negotiate and buy media placements efficiently.
• Monitor and evaluate campaign performance, ensuring alignment with business goals and ROI targets.

Public Relations & Agency Coordination:

• Own the PR strategy and manage media relations to enhance brand visibility and credibility.
• Collaborate with PR agencies to drive earned media coverage and brand storytelling.
• Oversee the creation and distribution of press releases, brand communications, and interviews.

Brand Activations & On-Ground Engagements:

• Identify and execute on-ground brand activations that align with marketing objectives.
• Develop and own the activation calendar, ensuring seamless execution across different regions.
• Work with event partners and agencies to create high-impact consumer engagement programs.

Budget Management & Optimization:

• Optimize media spends while ensuring maximum impact and efficiency.
• Track and report on campaign ROI, identifying opportunities for improvement.
• Ensure adherence to budgets while maintaining quality and effectiveness of media investments.

Key Outcomes & Success Metrics:

• Optimized media spend ensuring maximum return on investment.
• Increased brand awareness through strategic media planning and PR efforts.
• Higher consumer engagement through effective brand activations.
• Efficient execution of media campaigns with measurable business impact on awareness and sales.

Key Skills & Qualifications:

• Bachelor's or Master’s degree in Marketing, Media, Communications, or a related field.
• 5-8 years of experience in media planning, PR, or brand activations.
• Strong understanding of media landscape and digital marketing trends.
• Experience working with media agencies and PR firms.
• Analytical mindset with the ability to interpret campaign performance metrics.
• Excellent communication, negotiation, and stakeholder management skills.

Why Join Us?

• Be part of a fast-growing, purpose-driven brand in the Ayurveda space.
• Opportunity to lead media strategy for a well-established brand.
• Work in a collaborative environment with a strong focus on innovation and impact.

If you have the passion and expertise to drive impactful media strategies, we’d love to hear from you!

Job Type: Full-time

Pay: ₹450,000.00 - ₹500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Education:

• Master's (Preferred)

Experience:

• Media relations: 4 years (Preferred)

Location:

• Trivandrum, Kerala (Required)

Work Location: In person