Media Manager

As a Media Manager at Pankajakasthuri, you will be responsible for leading and optimizing media investments across various channels such as TV, Print, OOH, Radio, and Digital. Your role involves developing and implementing media plans, analyzing market trends, managing PR strategy, overseeing brand activations, and optimizing media spends to drive awareness and sales. **Key Responsibilities:** - Develop and implement media plans across various channels to maximize reach and impact. - Analyze market trends and audience insights to optimize media mix and budget allocation. - Collaborate with internal marketing teams and media agencies for efficient media placements. - Monitor campaign performance to ensure alignment with business goals and ROI targets. - Own the PR strategy and manage media relations to enhance brand visibility and credibility. - Oversee brand activations that align with marketing objectives and ensure seamless execution. - Optimize media spends while tracking campaign ROI and identifying improvement opportunities. **Key Skills & Qualifications:** - Bachelor's or Master's degree in Marketing, Media, Communications, or a related field. - 5-8 years of experience in media planning, PR, or brand activations. - Strong understanding of media landscape and digital marketing trends. - Experience working with media agencies and PR firms. - Analytical mindset with the ability to interpret campaign performance metrics. - Excellent communication, negotiation, and stakeholder management skills. If you are passionate about driving impactful media strategies and have the expertise required, we would love to hear from you. **Why Join Us ** - Be part of a fast-growing, purpose-driven brand in the Ayurveda space. - Opportunity to lead media strategy for a well-established brand. - Work in a collaborative environment with a strong focus on innovation and impact. Job Type: Full-time **Education:** - Master's (Preferred) **Experience:** - Media relations: 4 years (Preferred) **Location:** - Trivandrum, Kerala (Required) **Work Location:** - In person,