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3.0 - 7.0 years

4 - 6 Lacs

Vadodara

Work from Office

Role & responsibilities Strategic Planning & Brand Development: Develop and implement a holistic marketing strategy covering digital, traditional, and retail marketing channels. Define the brand positioning and ensure consistency across all platforms and touchpoints. Manage and grow the marketing calendar, aligning campaigns with product launches, seasonality, and key sales periods. Digital Marketing Duties: Oversee paid media campaigns (Google Ads, Meta, TikTok, etc.) focused on traffic, sales, and ROI. Manage SEO, email marketing (Klaviyo or similar), and website content to improve visibility and conversion rates. Track and analyze performance metrics (CAC, ROAS, LTV) and adjust campaigns accordingly. Coordinate with content creators and designers for engaging content across social media, blog, and ads. Core/Traditional Marketing Duties: Plan and manage offline marketing campaigns such as OOH (out-of-home), flyers, events, and direct mail. Oversee public relations efforts, including drafting press releases, pitching media, and building relationships with tech and sustainability journalists. Support retail/partner marketing, including in-store materials, co-branded campaigns, and retail promotions if applicable. Lead brand activations and event marketing, such as trade shows, pop-up shops, or sustainability fairs. Build partnerships with schools, universities, NGOs, and environmental organizations for brand outreach Team & Vendor Management: Collaborate with internal teams and manage external agencies/freelancers for content, PR, and media buying. Track marketing budgets, forecasts, and reporting for leadership review Preferred candidate profile 3 to 6 years of experience in marketing, with exposure to both digital and traditional campaigns. Background in e-commerce, tech, consumer electronics, or sustainability a strong plus. Hands-on experience with marketing tools (e.g. Google Ads, Meta Ads, Klaviyo, GA4, Canva/Adobe, CMS/Shopify). Strong written and verbal communication skills able to craft persuasive messages across channels. Project management skills, with the ability to juggle multiple priorities and deadlines. A proactive, analytical mindset with a passion for storytelling and measurable results.

Posted 12 hours ago

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3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As an Account Manager, you will play a key role in managing client relationships and ensuring the successful execution of college activation campaigns, Production & Event Activation Campaign. Your responsibilities will include acting as the primary point of contact for clients, understanding their requirements, and coordinating with internal teams to ensure that brand activations meet and exceed client expectations. You will be responsible for overseeing end-to-end planning and execution of offline campaigns, production briefs, digital briefs, and Influencer Marketing Campaigns to ensure timely and high-quality delivery. Collaboration with activation teams, vendors, and external partners will be essential to align execution with client objectives. Your role will also involve preparing detailed briefs, proposals, and reports to keep clients informed about campaign progress and results. You will develop engaging presentations for client meetings, focusing on clarity, structure, and creative appeal. Additionally, you will track activation performance, gather insights, and provide regular reports to clients with recommendations for improvement. Addressing challenges during activations to ensure smooth execution and a positive client experience will be part of your responsibilities. Staying updated on campus culture, youth trends, and innovative offline marketing strategies will allow you to add value to client campaigns. We are seeking a candidate with strong communication, organizational, and problem-solving skills. The ability to manage multiple client accounts and activations simultaneously, attention to detail, proactiveness, and the ability to thrive in a fast-paced environment are essential qualities. A passion for youth culture, events, and experiential marketing will be beneficial in this role. Joining our team will offer you the opportunity to be part of a dynamic and fast-paced environment with growth opportunities. You will collaborate with a young and energetic team that is shaping brand experiences. If you are interested in this exciting opportunity, please send your resume to [koma@vigorlaunchpad.com](mailto:koma@vigorlaunchpad.com).,

Posted 22 hours ago

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