Role & responsibilities Develop and implement SEO strategies to boost organic visibility, traffic, and search rankings through targeted keywords, link building, and on-page optimization. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush etc. and provide actionable insights. Explore and manage various acquisition channels organic (SEO, content marketing) and paid (PPC campaigns, Facebook Ads, Adwords) to maximize performance. Create SEO-friendly & engaging content that aligns with keyword strategies and drives organic traffic, including AI-generated content to enhance efficiency and scalability. Conduct in-depth keyword research to guide content strategies and optimize user experience. Plan, execute, and analyze PPC campaigns, (Facebook Ads, Adwords), social media, lead generation campaigns, and performance metrics, including keyword research, ad creation, and performance tracking. Analyze competitors to identify growth opportunities and adapt strategies. Stay updated on industry SEO trends, algorithm updates, AI innovations, and best practices. Preferred candidate profile Minimum 2+ years of hands-on experience in SEO and digital marketing, and technical SEO techniques. Proven experience in handling large SEO accounts and e-commerce SEO strategies. Expertise in SEO/SEM strategies and best practices. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc. Experience with PPC platforms like Google Ads and social media advertising. Excellent communication, analytical, and problem-solving skills.

Job Opening: WordPress Frontend & Graphic Designer We are looking for a creative and detail-oriented WordPress Frontend & Graphic Designer to join our team. The ideal candidate should have a strong foundation in website design using WordPress, with good knowledge of frontend technologies and visual design tools. Must-Have Skills: Proficiency in HTML and CSS Strong hands-on experience with WordPress frontend design Familiarity with Elementor or similar page builders Ability to work with Photoshop and/or Canva for designing assets Good to Have: Basic knowledge of JavaScript Experience or understanding of Shopify Familiarity with Adobe Illustrator Awareness or understanding of AI tools in design or content creation Key Responsibilities: Design and develop responsive WordPress pages using Elementor Customize themes and page layouts as per project requirements Create visually appealing graphics and web assets Collaborate with content and development teams to maintain site design consistency Stay updated with the latest design trends and tools

Role & responsibilities Strategic Planning & Brand Development: Develop and implement a holistic marketing strategy covering digital, traditional, and retail marketing channels. Define the brand positioning and ensure consistency across all platforms and touchpoints. Manage and grow the marketing calendar, aligning campaigns with product launches, seasonality, and key sales periods. Digital Marketing Duties: Oversee paid media campaigns (Google Ads, Meta, TikTok, etc.) focused on traffic, sales, and ROI. Manage SEO, email marketing (Klaviyo or similar), and website content to improve visibility and conversion rates. Track and analyze performance metrics (CAC, ROAS, LTV) and adjust campaigns accordingly. Coordinate with content creators and designers for engaging content across social media, blog, and ads. Core/Traditional Marketing Duties: Plan and manage offline marketing campaigns such as OOH (out-of-home), flyers, events, and direct mail. Oversee public relations efforts, including drafting press releases, pitching media, and building relationships with tech and sustainability journalists. Support retail/partner marketing, including in-store materials, co-branded campaigns, and retail promotions if applicable. Lead brand activations and event marketing, such as trade shows, pop-up shops, or sustainability fairs. Build partnerships with schools, universities, NGOs, and environmental organizations for brand outreach Team & Vendor Management: Collaborate with internal teams and manage external agencies/freelancers for content, PR, and media buying. Track marketing budgets, forecasts, and reporting for leadership review Preferred candidate profile 3 to 6 years of experience in marketing, with exposure to both digital and traditional campaigns. Background in e-commerce, tech, consumer electronics, or sustainability a strong plus. Hands-on experience with marketing tools (e.g. Google Ads, Meta Ads, Klaviyo, GA4, Canva/Adobe, CMS/Shopify). Strong written and verbal communication skills able to craft persuasive messages across channels. Project management skills, with the ability to juggle multiple priorities and deadlines. A proactive, analytical mindset with a passion for storytelling and measurable results.