Job
Description
Role & responsibilities Develop and implement SEO strategies to boost organic visibility, traffic, and search rankings through targeted keywords, link building, and on-page optimization. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush etc. and provide actionable insights. Explore and manage various acquisition channels organic (SEO, content marketing) and paid (PPC campaigns, Facebook Ads, Adwords) to maximize performance. Create SEO-friendly & engaging content that aligns with keyword strategies and drives organic traffic, including AI-generated content to enhance efficiency and scalability. Conduct in-depth keyword research to guide content strategies and optimize user experience. Plan, execute, and analyze PPC campaigns, (Facebook Ads, Adwords), social media, lead generation campaigns, and performance metrics, including keyword research, ad creation, and performance tracking. Analyze competitors to identify growth opportunities and adapt strategies. Stay updated on industry SEO trends, algorithm updates, AI innovations, and best practices. Preferred candidate profile Minimum 2+ years of hands-on experience in SEO and digital marketing, and technical SEO techniques. Proven experience in handling large SEO accounts and e-commerce SEO strategies. Expertise in SEO/SEM strategies and best practices. Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc. Experience with PPC platforms like Google Ads and social media advertising. Excellent communication, analytical, and problem-solving skills.
