SEO EXECUTIVE

1 - 2 years

3 - 4 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Perform comprehensive keyword research and competitor analysis to identifyopportunities for traffic growth and ranking improvement
  • Implement On-Page SEO strategies: content optimization, meta tags, headings,URL structure, internal linking, schema markup (Schema org), and page speedoptimization
  • Execute Off-Page SEO strategies: link building, outreach, backlinks acquisition, anddirectory submissions
  • Ensure compliance with EEAT (Experience, Expertise, Authoritativeness , Trustworthiness) principles to enhance the trustworthiness and credibility ofcontent
  • Monitor and report on organic search performance metrics including keywordrankings, traffic, impressions, CTR, and conversions
  • Use SEO and analytics tools such as Ahrefs, SEMrush, Metricool, GoogleAnalytics, Google Search Console, and keyword research tools
  • Conduct technical SEO audits: crawl issues, site speed, mobile responsiveness,indexation, and structured data implementation
  • Collaborate with content writers, designers, and developers to align SEO efforts withoverall digital marketing campaigns
  • Stay updated with the latest SEO trends, search engine algorithms, and industrybest practices

Qualifications :

  • Bachelors degree in Marketing, Communications, IT, or a related field
  • 1-2 years of hands-on experience as an SEO Executive / SEO Analyst / DigitalMarketing Executive
  • Strong knowledge of On-Page SEO, Off-Page SEO, backlinks, Schema(Schema org), and EEAT in SEO
  • Proven ability to build high-quality backlinks and optimize content for searchengines and users
  • Proficiency in tools such as Ahrefs, SEMrush, Metricool, Google Analytics,Google Search Console, and other SEO software
  • Strong analytical skills with the ability to interpret SEO reports and data
  • Excellent communication, writing, and presentation skills
  • Ability to work independently and collaboratively within a team

Preferred Skills :

  • Experience in technical SEO audits and resolving crawl errors, indexing issues, andsite architecture problems
  • Familiarity with content strategy, blog optimization, landing page SEO, and localSEO (Google Business Profile optimization)
  • Hands-on experience with competitor analysis, backlink audits, and SEO gapanalysis
  • Knowledge of HTML, CSS, CMS platforms (WordPress, Shopify, Wix, etc
  • Understanding of conversion rate optimization (CRO) and user experience (UX)for SEO
  • Strong reporting and presentation skills to showcase organic growth results

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