Marketplace Marketing Manager

Job Title - Marketplace Marketing Manager

Department - E-commerce / Digital Marketing

Performance Marketing on Amazon, Myntra, & Flipkart

Location - Gurgaon

Summary & Role

Amazon Advertising (AMS)

Key Responsibilities & Platforms

I. Amazon Advertising (Primary Focus)

• Strategy & Execution:

  Develop and manage end-to-end paid advertising campaigns on

  Amazon Advertising (AMS)

  , including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, focusing on driving profitable growth and market share.

• Budget Management:

  Own and meticulously manage large monthly advertising budgets across various Amazon marketplaces (e.g., India, US, etc.), ensuring optimal allocation for high-ROI product lines.

• Keyword Optimization:

  Conduct continuous, deep-dive keyword research specific to the Amazon search algorithm and refine bidding strategies based on performance data (ACoS, TACOS).

• Reporting & Analysis:

  Provide detailed weekly and monthly performance reports on Amazon campaigns, extracting actionable insights to inform product listing optimization and inventory strategy.

II. Indian Marketplace Ads (Myntra & Flipkart)

• Myntra & Flipkart Ads:

  Plan, launch, and manage promotional campaigns and paid ads within the

  Myntra

  and

  Flipkart

  platforms, leveraging platform-specific ad formats (e.g., Product Listing Ads, banners, brand ads).

• Platform Alignment:

  Adapt and localize successful campaign strategies from Amazon to Myntra and Flipkart's unique advertising interfaces and user bases.

• Performance Monitoring:

  Monitor key metrics (e.g., CTR, Conversion Rate, CPC, Return on Ad Spend/ROAS) across these platforms and implement rapid optimizations to meet sales targets.

III. General Management & Collaboration

• Promotional Planning:

  Coordinate with the E-commerce Operations team to align ad spend with product launches, seasonal campaigns, and inventory levels to maximize sell-through.

• A/B Testing:

  Design and execute continuous A/B tests on ad creative, targeting parameters, and bidding strategies to improve campaign efficiency.

• Budgeting & Forecasting:

  Accurately forecast platform-specific ad spend and performance outcomes to support overall e-commerce budgeting.

🛠️ Required Skills & Qualifications

• Experience:

  Minimum

  4+ years

  of progressive experience in digital performance marketing, with

  at least 3 years of hands-on experience managing paid campaigns within Amazon Seller/Vendor Central.

• Platform Expertise (Non-Negotiable):

  Expert-level proficiency in

  Amazon Advertising Console (AMS)

  and a proven track record of managing large budgets (6-7 figure monthly spend) with exceptional ACOS/ROAS performance.

• Marketplace Knowledge:

  Demonstrated experience in managing advertising on at least two of the following platforms:

  Myntra, Flipkart, or similar retail media.

• Data Proficiency:

  Highly analytical and proficient in using advanced features in Excel/Google Sheets to manipulate and interpret large datasets from multiple platforms.

• E-commerce Fundamentals:

  Strong understanding of e-commerce business metrics, inventory management, and the flywheel effect of paid ads on organic marketplace ranking.

• Communication:

  Excellent verbal and written communication skills for reporting results and collaborating with internal and external partners.

Preferred Qualifications

• Experience managing campaigns via Amazon DSP.
• Familiarity with other Indian e-commerce platforms like Meesho or Ajio.
• Certification in relevant advertising platforms or e-commerce marketing.