Marketplace Executive

Company Description

Vaibhav Global Limited (VGL), established in 1989 and headquartered in Jaipur, Rajasthan, is a vertically integrated fashion retailer with a multi-channel presence. VGL operates 24/7 proprietary TV home-shopping channels, e-commerce websites, mobile apps, smart TV, OTT platforms, social media, influence marketing, third-party marketplaces, and other digital means. Known for delivering superior customer value through deep value, low-cost manufacturing, and quality products, VGL focuses on customer satisfaction and continually upgrades its sourcing network across 30+ countries. VGL caters to retail sectors in the US, UK, Germany, Canada, and Japan.

Role Description

This is a full-time, on-site role located in Jaipur for a Marketplace Executive. The Marketplace Executive will be responsible for managing and optimizing product listings on various e-commerce marketplaces. This includes monitoring sales performance, developing strategies to increase visibility and sales, ensuring product information accuracy, analyzing market trends, and coordinating with internal teams for inventory management and order fulfillment.

Roles & Responsibilities:

1. Product Listing Optimization & Management:

• Create, update, and manage accurate product listings (Title, Bullet Points, Image, Prices, Category, Keywords, Promotions, etc.) across multiple platforms (Amazon, eBay, Walmart, etc.).
• Ensure all listings are error-free, optimized for visibility, and aligned with marketplace standards to improve conversion rates.

2. Amazon PPC Campaigns:

• Create and manage Amazon PPC campaigns to drive traffic and increase product sales.
• Regularly monitor and analyze the performance of PPC campaigns and adjust strategies to maximize ROI and ad spend efficiency.

3. Inventory Management:

• Continuously monitor product inventory levels to ensure timely restocking and prevent stockouts.
• Work with the team to ensure optimal inventory turnover and maintain smooth sales operations.

4. Sales Growth & Opportunity Identification:

• Continuously look for opportunities to improve sales by optimizing listings, running promotions, and refining marketing strategies.
• Take ownership of tasks and execute them end-to-end to contribute to sales growth.

5. Data Analysis & Reporting:

• Use strong Excel skills to analyze product performance, track key metrics, and generate reports for internal teams.
• Track sales trends, identify areas for improvement, and suggest actionable insights to increase efficiency.

6. Marketplace Knowledge & Algorithm Understanding:

• Leverage your strong understanding of Amazon’s marketplace algorithms to ensure listings are ranked well and are discoverable to target customers.
• Stay up to date with the latest trends, tools, and best practices related to marketplace management.

7. Team Collaboration & Support:

• Assist the team with various tasks as required, demonstrating flexibility and a proactive approach to team goals.
• Be available to work as per task requirements, including during US hours when needed.

8. Quality Assurance:

• Ensure that all product listings are error-free and up to date, maintaining the highest standards of accuracy and quality.

9. Customer Focused:

• Monitor customer feedback and product reviews to identify opportunities for improvement in listings and customer satisfaction.

Skills & Experience Required:

• Marketplace Expertise:

   Proven experience managing listings on Amazon Seller Central and other online marketplaces such as eBay and Walmart.

• PPC Campaign Management:

   Knowledge and experience in managing Amazon PPC campaigns to drive product visibility and sales.

• Data Analysis & Excel Proficiency:

   Strong Excel skills for analyzing data, tracking performance metrics, and reporting insights.

• Attention to Detail:

   Ability to ensure that product listings are accurate, error-free, and optimized for better visibility and higher conversion rates.

• Strong Communication Skills:

   Excellent verbal and written communication skills to collaborate effectively with the team and stakeholders.

• Time Management:

   Ability to manage multiple tasks, prioritize effectively, and meet deadlines.

• Sales Mindset:

   Proactive approach to identifying and implementing strategies that drive sales growth and improve performance.

Qualifications required:

• Graduation is essential, Additional qualifications related to e-commerce or digital marketing are a plus.
• Prior experience in an e-commerce, digital marketing, or marketplace management role.
• Familiarity with SEO best practices and product listing optimization techniques.
• Ability to work in a fast-paced, dynamic environment and adapt to shifting priorities.