Position Overview: We are seeking a proactive and results-driven Lead Generation Specialist to join our team. This role is essential for identifying, qualifying, and nurturing prospects to support our sales pipeline. The ideal candidate will have strong research and communication skills, combined with a strategic approach to lead development. Key Responsibilities: Prospect Identification: Conduct in-depth market research to identify potential leads via databases, LinkedIn, web tools, and other channels. Lead Qualification: Evaluate leads based on criteria like interest, budget, and fit with company offerings. CRM Management: Manage and update lead data within CRM tools (e.g., Salesforce, HubSpot), ensuring accurate tracking and follow-up. Outreach Campaigns: Plan and execute targeted outreach campaigns using email, calls, and social platforms to engage and nurture leads. Team Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with company goals and sales targets. Performance Reporting: Track key lead generation metrics and provide regular reports on performance, conversion rates, and opportunities. Required Skills & Qualifications Education: Bachelor’s degree in Business, Marketing, Communications, or a related field Experience: Proven experience in lead generation or sales development, preferably in B2B environments. CRM Proficiency: Hands-on experience with CRM systems like Salesforce, HubSpot, or similar platforms. Email Platform Expertise: Proficiency in using email marketing platforms (e.g., Mailchimp, Marketo) to create and manage campaigns. CRM Sequence Knowledge: Understanding of CRM workflows and automation sequences to streamline lead nurturing processes. Communication: Excellent written and verbal communication skills for crafting outreach messages and engaging with prospects. Analytical Skills: Ability to assess data, interpret results, and make recommendations for improving lead quality and volume. Sales Knowledge: Understanding of sales cycles and the ability to qualify leads effectively before handing off to the sales team. Key Skills 1-2 years of Experience in B2B lead generation.

Job Title: Specialist, Audience Operations - Level P2 Location: Chennai, India About the Role: We’re seeking a highly detail-oriented and technically skilled Audience Operations Specialist to support audience strategy, segmentation, and execution across our marketing technology stack. This role plays a critical part in ensuring the right message reaches the right audience at the right time — driving personalization, efficiency, and impact across campaigns. You will collaborate closely with Marketing Operations, Campaigns, Analytics, and CRM teams to deliver clean, precise audience lists and segmentation logic for cross-channel marketing efforts. Key Responsibilities: Build and manage audience segments for global campaigns across marketing automation and CRM platforms (e.g., Marketo, Salesforce, HubSpot). Interpret campaign briefs and translate them into accurate audience logic, using filters, exclusions, and prioritization rules. Own end-to-end audience delivery — from list sourcing to QA to deployment readiness. Partner with marketing automation and CRM teams to manage contact data hygiene, lead lifecycle stages, and segmentation capabilities. Collaborate with analytics and data engineering teams to implement data enrichment and audience scoring strategies. Work closely with campaign managers, analytics, and sales ops to refine targeting strategies. Act as a technical advisor for audience capabilities in platform evaluations, migrations, or transformation initiatives. Requirements: 3-5 years in marketing operations, audience segmentation, or marketing technology roles. Hands-on experience with MAPs (e.g., Marketo, Eloqua, Pardot), CRM (Salesforce), or CDPs (e.g., Segment, Adobe RT-CDP). Strong logic-building skills with filters, exclusions, field criteria, and campaign triggers. Solid understanding of marketing data structure (lead/contact objects, campaign membership, activity logs). Intermediate SQL or experience working with structured datasets and queries. Familiarity with campaign orchestration tools; Experience with privacy-compliant data handling and opt-in/opt-out logic. About Trimble: Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com

2 - 6 Years 1 Opening Bengaluru, Kolkata Role description About the Job Job Description: Campaign Orchestration Senior Associate As a Campaign Orchestration Senior Associate in our Connected Sales & Marketing function, you will play a key role in the success of the firm’s enterprise marketing campaign(s). Supporting the Campaign Strategist and Specialist and working with a team, you will assist in orchestrating a cross-functional marketing pod focused on designing, executing, launching and optimizing the campaign. These data-driven campaigns leverage a digital-first approach that target high-value clients and prospects, while bringing our brand to life. Your Day-to-Day May Include: Assisting with the development of comprehensive campaign execution plans with clear timelines, dependencies, and resource requirements in partnership with the Campaign Strategist and Specialist Managing the day-to-day operations of marketing campaigns, including coordinating deliverables, tracking progress, and troubleshooting issues Attending facilitating cross-functional campaign team meetings to align stakeholders, provide status updates, and drive decision-making Partnering with GTM Analytics to track performance metrics and synthesize reporting insights for stakeholder communication Coordinating with Content, Creative/Brand , Web and other cross-functional teams to ensure projects and tasks stay on track and are approved Managing campaign execution within marketing automation platforms and project management systems Documenting campaign processes, learnings, and best practices to drive continuous improvement Supporting the Campaign Strategist in preparing campaign results to present to leadership Other duties as assigned You Have the Following Technical Skills and Qualifications: Bachelor's degree in Marketing, Business, Communications or related field 3-6 years of experience in marketing campaign management or marketing operations Demonstrated proficiency with marketing automation platforms (e.g., Marketo) and CRM systems Strong project management skills with experience using project management tools (e.g., Wrike) Strong understanding of integrated marketing campaign execution in a B2B environment Proven ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail Strong communication and interpersonal skills with the ability to collaborate effectively across functions Experience with marketing analytics and performance reporting Adaptability to evolving priorities and agility in responding to market changes Can travel as needed About Grant Thornton INDUS ‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do – it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata

We are looking for a seasoned and passionate Product Manager with experience in managing product portfolio in Peripheral & Neurovascular intervention or related therapies to drive growth in APAC region . The candidate should bring a strong blend of strategic thinking, scientific acumen, data-driven decision-making and hands-on experience in product launch & executing impactful marketing programs. Key Responsibilities: ​ Lead & manage the product portfolio, launch plan and market introduction activities for Peripheral & Neuro vascular range of products for APAC region. Execute product launches across international markets in collaboration with regulatory, clinical, and commercial teams. Create high-quality branding and positioning initiatives, ensuring alignment with global messaging and regional nuances. Conduct market analysis, competitor benchmarking, and segmentation strategy to identify market opportunities. Collaborate cross-functionally with Sales, Clinical, R&D, Regulatory, and Market Access teams for aligned execution. Utilize advanced Excel for sales analysis, forecasting, funnel management, and ROI evaluation. Prepare impactful PowerPoint presentations for internal reviews, KOL engagements, conferences, and board-level briefings. Build and manage strong relationships with KOLs, physicians, hospital groups, and strategic partners in the EU region. Work closely in collaboration with Sales team across EU and UK for all marketing, therapy advancement and branding projects/activities Must Have: Minimum Requirements:- Must have Bachelor’s or Master’s in Life Sciences/Biomedical Engineering/Pharmacy. MBA is strongly preferred. Must have minimum 4–5 years of hands-on product marketing experience preferably in peripheral/vascular/neuro domain. International experience will be plus. Must be Proficiency in Advanced Excel, PowerPoint, CRM tools (e.g., Salesforce), and digital marketing tools (marketo etc) . Strong communication, interpersonal skills, stakeholder management, and project management skills Show more Show less

Title: Campaign Operations Specialist Function: Marketing Level: P2 What You Will Do The Campaign Operations Specialist will play a critical role in supporting Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing automation by managing the systems and processes that support the handoff of leads between Marketing and Sales. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel. Key Responsibilities Own and influence “the Demand Factory”. Contribute to Trimble’s implementation of its Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models. Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales. Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations. Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture. Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy. Build strong working relationships with marketing and cross functional stakeholders. Requirements 2-3 years of Marketing Operations experience with a deep technical understanding of Marketing automation. Understanding of typical B2B sales and marketing funnels, definitions, and processes. Strong problem-solving skills to identify and address issues impacting lead handoff to Sales. Experience across marketing tech stack including: CRM (Salesforce preferred),, enrichment tools, event management, webinar, and analytics (Domo, Looker). Experience with Marketo to Salesforce custom integrations and API webhooks. Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing. Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas. About Trimble Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com Show more Show less

Job description Role Overview: We are looking for a dynamic Assistant Manager – Digital Marketing to lead and execute digital marketing initiatives. This role involves driving SEO, strategizing growth, and managing execution while coordinating with shared resources to ensure impactful marketing outcomes. The candidate will report directly to Ishan and provide insights on progress and performance metrics. Key Responsibilities: Lead and manage digital marketing operations. Develop and implement SEO strategies to enhance visibility and lead generation. Drive marketing growth strategies to expand reach and engagement. Collaborate with content, design, and paid media teams to execute marketing plans. Track, analyze, and report on marketing performance metrics to ensure continuous improvement. Stay updated on industry trends and optimize marketing strategies accordingly. Requirements: Education: Bachelor's degree in marketing, Business, Communications, or a related field (master’s degree is a plus). Experience: 3+ years in digital marketing. Strong expertise in SEO, paid marketing, and content strategy. Hands-on experience with Google Analytics, Google Ads, and LinkedIn Ads. Ability to work with cross-functional teams and manage multiple projects. Data-driven mindset with a focus on ROI and performance analytics. Preferred Skills Experience with marketing automation tools (HubSpot, Marketo, etc.). Understanding of AEC industry trends. Strong communication and stakeholder management skills. To know more about this exciting opportunity, Apply at mansi.chauhan@virtualbuildingstudio.com Show more Show less

About EveryWatch: EveryWatch is a forward-thinking technology company, positioned in the field of luxury watches. The company provides data insights regarding multiple facets of the watch market, for the benefit of watch enthusiasts, collectors, retailers and major watch brands. By leveraging AI, advanced analytics, and proprietary digital tools, EveryWatch delivers market transparency, empowering users to make informed purchasing, investment and strategic decisions in the luxury watch space. Position Overview: We are seeking a Digital Performance Marketing Manager to lead our paid media, growth, and acquisition efforts across multiple digital channels. This individual will play a key role in optimizing EveryWatch's marketing strategies to drive customer acquisition, engagement, and retention. The ideal candidate is data-driven, results-oriented, and passionate about leveraging digital marketing to scale an innovative technology platform within the luxury watch industry. Key Responsibilities: Performance Marketing Strategy: Develop and execute multi-channel digital marketing campaigns across paid search, social media, and display marketing to drive customer acquisition and revenue growth SEO & SEM Management: Optimize search engine marketing (Google Ads, etc.) and organic search performance to enhance visibility and drive traffic Paid Social & Retargeting: Manage and optimize paid social campaigns (Meta, LinkedIn, etc.) and remarketing efforts to improve engagement and conversion rates Analytics & Reporting: Track, measure, and analyze key performance metrics using Google Analytics, CRM, and marketing automation tools, ensuring continuous optimization Conversion Rate Optimization (CRO): Develop A/B testing strategies for landing pages, ads, and website elements to maximize conversions Budget Management: Oversee digital marketing budgets, ensuring optimal allocation of resources to maximize ROI Collaboration & Stakeholder Management: Work closely with content, product, and sales teams to align marketing initiatives with business goals Market & Competitor Analysis: Stay updated on industry trends, competitive landscape, and emerging digital marketing technologies to refine strategies Requirements Bachelor's degree in Business Management, Marketing & Communications, or a related area of study 4+ years of experience in digital marketing, performance marketing, or growth marketing, preferably within an e-commerce, SaaS, or technology-driven platform Strong expertise in paid media, Google Ads, Facebook Ads, and programmatic advertising Proficiency in Google Analytics, Google Tag Manager, and marketing automation platforms (HubSpot, Marketo, etc.) Experience with SEO, SEM, and conversion rate optimization (CRO) Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions Strong project management skills with the ability to handle multiple campaigns simultaneously Experience in a startup or the venture capital space is a plus Excellent level of spoken and written English is a MUST Passion for luxury watches and the broader collector ecosystem is a plus Benefits Competitive Salary: USD salary based on skills and expertise brought to the role Professional Development: Working at EverWatch offers the opportunity to work in a dynamic and rapidly growing company, providing ample room for professional growth and development Exposure to Diverse Team: The role offers exposure to working with a diverse team which can provide a broad range of insights and experience, contributing to a well-rounded professional background Remote Work Opportunity: The job description mentions the possibility of working remotely, which can provide a flexible work environment and the opportunity to work from anywhere. This flexibility can lead to a better work-life balance and increased productivity for individuals who value remote work arrangements Show more Show less

Job Title: Junior Marketo Implementation Specialist Location: Pune, Maharashtra, India Experience Level: 2+ years Reports To: Marketo Implementation Specialist / Marketing Operations Consultant Position Overview We are looking for a detail-oriented Junior Marketo Implementation Specialist to support our marketing automation efforts. In this role, you'll assist in executing and optimizing Marketo campaigns, ensuring seamless integration with CRM systems, and maintaining data integrity to drive business growth. Key Responsibilities Campaign Execution: Assist in building and launching email campaigns, webinars, and nurture flows in Marketo. Perform quality assurance (QA) and validation of assets, including tokens, UTM parameters, segmentation, and scoring. Create and maintain reusable program and template assets to streamline campaign development. Data Operations & Reporting: Execute daily list imports, deduplication, and enrichment using tools like Clay or similar platforms. Normalize data fields (e.g., title, geography, industry) to ensure consistency. Populate dashboards and collaborate on performance reporting to provide actionable insights. System & Workflow Management: Maintain synchronization between Marketo and CRM systems (e.g., Salesforce). Triage and resolve sync errors, routing issues, and field mapping problems. Monitor daily workflows and update automations as required to ensure optimal performance. Tool & Process Ownership: Serve as a point of contact for marketing tool administration across platforms like GTM, Clay, Apollo, and related tools. Document processes, maintain naming conventions, and adhere to best practices. Manage internal QA processes and facilitate cross-functional handoffs to ensure smooth operations. Qualifications Education: Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field. Experience: Minimum of 2 years of hands-on experience with Marketo implementation, configuration, and administration in a B2B marketing environment. Technical Skills: Proficiency in HTML/CSS for developing landing pages and email templates. Familiarity with CRM systems (e.g., Salesforce) and their integration with Marketo. Understanding of data management, lead scoring, and segmentation strategies. Analytical Skills: Ability to analyze campaign performance metrics and generate reports to optimize marketing strategies. Strong attention to detail and problem-solving skills. Communication Skills: Excellent verbal and written communication skills. Ability to collaborate effectively with cross-functional teams, including marketing, sales, and IT. Preferred Qualifications Certifications: Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) certification is a plus. Show more Show less

Job Title - Marketing Automation – B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level : 06 - Senior Manager Location: Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary: The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklr’s AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklr’s Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklr’s (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklr’s Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations Strong understanding of customer experience management and marketing automation Cross functional collaboration Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | Accenture Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA Show more Show less

We’re looking for a data-driven Performance Marketer to join our growth team and scale our digital campaigns to the next level. The ideal candidate thrives on numbers, optimization, and creative testing—and knows how to turn ad budgets into measurable business results. As our Performance Marketer, you will strategize, launch, and fine-tune paid campaigns across Google Ads, Meta Ads, LinkedIn Ads , and more to drive qualified leads, customer acquisition , and consistent revenue growth . Key Responsibilities: Campaign Strategy & Execution Plan, launch, and manage high-performing campaigns across Google, Meta, LinkedIn, and other digital platforms. Audience & Competitor Intelligence Research and analyze audience behaviors and competitor activity to refine targeting, creatives, and strategy. Budget & Bid Optimization Efficiently manage ad budgets and bidding strategies to maximize ROI and lower acquisition costs.Set up and monitor conversion tracking using Google Tag Manager , GA4 , Facebook Pixel , and other tools.Continuously test ad copy, creatives, CTAs, and landing pages to improve click-through and conversion rates.Work closely with the content and design teams to develop high-converting creatives and campaign assets.Build insightful dashboards and deliver performance reports with clear KPIs and actionable insights.Stay on top of ad platform updates, algorithm changes, and digital marketing trends to maintain a competitive edge. Required Skills & Qualifications: Conversion Tracking & Analytics A/B Testing & CRO Creative Collaboration Performance Reporting Trend Spotting 2+ years of experience in performance marketing or a digital advertising role. Hands-on experience running campaigns on Google Ads , Meta (Facebook/Instagram) , and LinkedIn Ads . Expertise in Google Analytics (GA4) , Google Tag Manager , and tracking implementation. Proficiency in campaign reporting and data visualization using Google Sheets/Excel . Strong understanding of conversion rate optimization (CRO) and funnel performance . Experience with A/B testing tools like Google Optimize or similar platforms. Strong communication, analytical, and organizational skills. Ability to thrive in a fast-paced , results-oriented , and collaborative environment. Preferred Qualifications (Bonus): Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing. Experience with SaaS, E-commerce, or EdTech campaigns. Knowledge of marketing automation tools like HubSpot , Marketo , or Mailchimp . Familiarity with heatmaps, session recording tools (e.g., Hotjar), or UX testing tools. What You’ll Get: A performance-driven culture where creativity meets analytics. The chance to work on diverse and exciting campaigns across industries. Access to the latest tools and ad tech. Competitive compensation and performance incentives. Growth opportunities and a collaborative work environment. Show more Show less

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

Job description: Job Description As the Head of marketing for Retail, Travel & Transport, Hospitality, and Services sector, you will be responsible for accelerating revenue growth, enhancing the brand reputation of these industries, and strengthening client relationships across the Americas. This will be achieved by driving strategic business priorities across the sector, expanding existing client portfolios, sourcing and shaping large transformation deals, differentiating with fields of play, and leveraging key strategic partnerships, whilst focusing on client centricity. Building geo-centric marketing plans, devising account-based and performance marketing campaigns to scale strategic clients, designing opportunity-centric activities to generate and win large transformation deals, and creating joint marketing programs to leverage hyperscalers and partners are some of the key activities that will contribute to the larger team’s success. You will work closely with senior business leaders, account executives, and sales leaders and a dream team of marketing experts to drive thought leadership, win deals, improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers’ needs K͏ey Activities: Account-based marketing & influence on pipeline growth - Strengthen buyer relationships, improve client retention, and grow share of wallet by developing and executing targeted, digital-first, account-based marketing campaign. Building a Strong Industry Brand - Build a relevant and impactful brand using levers of thought leadership, enhancing market presence of Wipro executives, through analyst relationship, content and solution marketing, media, thought leadership, speaker opportunities Large deal pursuits - Improve win rates and grow revenue by developing and executing targeted, digital-first deal pursuit campaigns that elevate and differentiate Wipro’s solutions. Demand Generation - Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities and focus on differentiating with industry relevant fields of play. Partner Marketing - Work with partner ecosystem to create programs & campaigns R͏esponsibilities: Collaborate with Sector Head and business teams to develop strategic marketing plans. Manage and mentor a team directly reporting into you Execute demand generation and account-based marketing covering existing and new accounts. Team with deal pursuit teams to devise win strategies using differentiated solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. E͏xperience Of the 12+ years, 5+ of demand gen campaign experience and/or marketing program management experience. Experience building integrated marketing campaigns for an IT Services/B2B technology company & with digital strategy Experience managing and executing marketing for large deal and proactive pursuits. Candidate must have inclination for creative messaging as it relates to promotional content Must have experience handling large events and budgets Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Demandbase, ABM Programs (ITSMA etc.), Windows Suite, Adobe, etc. Handle both in-person and virtual events. Experience in managing end-to-end large events like NRF, CES, SAP Sapphire, Dreamforce would be critical. ͏ Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome. Show more Show less

The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.

Digital Marketing Manager. Drive SEO campaigns, paid media (Google, LinkedIn), ABM, CRO & content for AI B2B industry. Hands-on with GA4, HubSpot, Webflow, LookerStudio, Ads. Boost traffic, DR, ROAS & CVR. Jaipur-based; immediate joiners only.

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelor’s degree in any field with 4 to 6 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

5 - 7 Years 1 Opening Kochi Role description UST is looking for Adobe Marketo Engineer (Marketing Automation Specialist) with below requirements: Seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration. You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI. Key Responsibilities: Marketo Campaign Management: Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo. Integration & Data Management: Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution. Lead Lifecycle Management: Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts. Reporting & Analytics: Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements. Qualifications: 3+ years of experience in marketing automation, preferably in B2B SaaS or tech environments. Proven experience with Adobe Marketo (certification a plus). Strong working knowledge of Salesforce CRM and how it integrates with Marketo. Familiarity with campaign attribution, lead scoring models, and lifecycle stages. Ability to troubleshoot sync issues and perform data hygiene tasks. Proficient in using tokens, segmentation, smart lists, and reporting in Marketo. Understanding of HTML/CSS for email formatting (preferred). Excellent communication, project management, and collaboration skills. Preferred Tools & Skills: Marketo Certified Expert (MCE) Experience with Salesforce Process Builder / Flows Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus Skills Adobe Marketo and Salesforce CRM integration About UST UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.

Key Responsibilities · Architect CRM Solutions: Translate ambiguous business problems into thoughtful, scalable CRM workflows and automations (primarily in HubSpot). Design backend systems that simplify complexity, reduce manual work, and drive visibility across the GTM funnel . · Cross-Functional Collaboration: Work across Marketing, Sales, RevOps, and IT to understand business goals, friction points, and data needs. Present solution options with tradeoffs and lead alignment toward a recommended path. · Drive Execution: Own the execution of CRM changes, either directly or by leading internal and external resources. Document, QA, and launch changes with minimal disruption to the broader ecosystem. Rapidly resolve unforeseen issues and continuously improve systems post-implementation. · Ecosystem Stewardship: Think holistically about the CRM ecosystem—understanding how one change affects reporting, workflows, scoring, handoffs, and integrations. Proactively flag risks, identify dependencies, and ensure updates strengthen the system, not complicate it. Requirements · 5+ years experience in CRM strategy, marketing/sales operations , or technical project management. · Advanced knowledge of HubSpot (or similar platforms like Salesforce, Marketo, etc.) · Strong understanding of GTM motions and funnel stages across marketing and sales. · Proven experience designing and maintaining backend CRM workflows and data pipelines. · Ability to assess business problems, frame multiple solution paths, and guide decisions. · Excellent communication and project leadership skills. what the business expects of this person in this role is: Take ambiguous problems and define potential system-based solutions. Understand sales, marketing, and data operations across the full GTM funnel. Invent scalable, simple, and elegant backend workflows, often where no perfect solution exists. Navigate tradeoffs and incomplete information without stalling. Lead execution by guiding others (even if not direct reports). See around corners, proactively identifying downstream impacts. Fix issues fast and improve the system as a whole, not just patch the fire. Show more Show less

Description Amazon.in Electronics team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Role & Responsibilities Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Basic Qualifications 3+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Company - ASSPL - Karnataka Job ID: A2955305 Show more Show less

Job Description The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role And Responsibilities Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical And Functional Skills Bachelor’s degree in any field with 4 to 6 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group About The Team eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law. Show more Show less

Who We Are As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters. Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions. Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in crafting a more inclusive future for all. Cisco Spaces Cisco Spaces a cloud platform that turns buildings into smart spaces, is one of the fastest growing software products in Cisco. We are helping users reinvent their buildings in a hybrid world by making them safer, smarter and sustainable. Were looking for a Product Activation Specialist; a high-achieving individual who will be responsible for the customer intelligence strategy and vision. In addition to having the communication skills to influence and collaborate effectively; being inherently curious and eager to learn new tools and technologies, whilst keeping up with a constantly evolving product and market means you thrive in a fast-moving environment. What Youll Do Market research & Demand Generation Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers. Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints. Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities. Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals. Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategiestargeted at accelerating product adoption and growing usage. Drive event attendance : providing a direct touchpoint to experience and product adoption. Data Driven Analysis Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product. Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts. Always thinking of new ways to address existing problems using data, AI, process, and technology Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers. Required qualifications BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members. Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus) Ability to understand data, analyzing results, and optimizing for scale Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.) Bonus Skills Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers

Performance Marketing Manager, Mumbai 27243 Location India - Mumbai Salary INR 1000000 - 2000000 Experience 4 - 15 YearsAbout the Role:We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.What will you do at Fynd?Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.Work closely with content, design, and sales teams to align marketing strategies with business goals.Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.Some Specific requirements:4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.Analytical mindset with data-driven decision-making skills.Excellent communication and collaboration skills.Must-Haves : 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus). Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising. Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models. Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools. Analytical mindset with data-driven decision-making skills. Excellent communication and collaboration skills. Notice Period - immediate to 15 days No Job Hoppers - minimum 2 years in an organisation No Poach Clients (Plus Other Strict No-Nos) Reliance Retail Jio Platforms Nice To Haves Target Companies : EasyEcom Omuni Limechat Marmeto Gokwik Clicpost Unicommerce Increff Control ReturnPrime Vincullam OMSGURU Amazon India Flipkart Snapdeal Myntra Paytm Mall ShopClues BigBasket Zivame Limeroad Shopify Additional Guidelines This is an IC role Can source for candiates from Agencies who have B2B SaaS experience. All days work from office Skills: conversion rate optimization (cro),seo,linkedin ads,ppc,performance marketing,attribution models,b2b saas,google ads,facebook ads,b2b,hubspot,analytics,google,google analytics,programmatic advertising,saas,marketo Show more Show less

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role And Responsibilities Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical And Functional Skills Bachelor’s degree in any field with 4 to 6 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Show more Show less

Role Description UST is looking for Adobe Marketo Engineer (Marketing Automation Specialist) with below requirements: Seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration. You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI. Key Responsibilities Marketo Campaign Management: Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo. Integration & Data Management: Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution. Lead Lifecycle Management: Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts. Reporting & Analytics: Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements. Qualifications 3+ years of experience in marketing automation, preferably in B2B SaaS or tech environments. Proven experience with Adobe Marketo (certification a plus). Strong working knowledge of Salesforce CRM and how it integrates with Marketo. Familiarity with campaign attribution, lead scoring models, and lifecycle stages. Ability to troubleshoot sync issues and perform data hygiene tasks. Proficient in using tokens, segmentation, smart lists, and reporting in Marketo. Understanding of HTML/CSS for email formatting (preferred). Excellent communication, project management, and collaboration skills. Preferred Tools & Skills Marketo Certified Expert (MCE) Experience with Salesforce Process Builder / Flows Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus Skills Adobe Marketo and Salesforce CRM integration Show more Show less