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3.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services. Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. Job Description PM5 – Senior Manager, Data Analytics We are seeking a highly analytical and strategic Senior Manager, Marketing Analytics to lead our marketing analytics team and drive data-informed decision-making. This role will be responsible for developing and implementing analytics strategies that measure and optimize marketing performance across multiple channels, including paid media, content marketing, email, and SEO. The ideal candidate will have a deep understanding of B2B SaaS marketing metrics, data visualization, and statistical modelling, as well as experience collaborating cross-functionally with marketing, sales, product, and finance teams. Key Responsibilities: Develop and lead the marketing analytics strategy for demand generation to measure marketing effectiveness, customer acquisition, and ROI across all channels. Build, maintain, and optimize dashboards and reports to track KPIs, providing actionable insights for marketing and leadership teams. Analyze campaign performance, marketing funnel efficiency, and customer lifecycle metrics to drive data-driven recommendations. Partner with marketing, sales, and finance to forecast marketing impact, revenue contributions, and customer retention trends. Utilize statistical modelling, attribution analysis, and A/B testing to optimize marketing spend and campaign performance. Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms (e.g., Google Analytics, CRM, Marketing Automation platform, PowerBI, Looker). Identify trends, opportunities, and risks in marketing performance, presenting findings to key stakeholders. Develop segmentation strategies and customer journey analyses to improve lead conversion and customer engagement. Mentor and manage a team of marketing analysts, fostering a culture of curiosity, innovation, and continuous improvement. Qualifications 8+ years of experience in marketing analytics, preferably in a B2B SaaS environment. Master’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field. Expertise in marketing performance measurement, data modeling, and attribution methodologies. Proficiency with analytics tools such as Google Analytics, SQL, Python, R, Tableau, Looker, or other BI platforms. Strong understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce). Experience with A/B testing, cohort analysis, and customer segmentation techniques. Excellent problem-solving skills with the ability to translate complex data into actionable insights. Strong leadership and team management experience. Ability to communicate effectively with both technical and non-technical stakeholders. Highly organized with strong project management skills and the ability to work in a fast-paced environment. Additional Information At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. Show more Show less
Posted 2 weeks ago
10.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
Role Overview: We are seeking an experienced and results-driven SEO & Digital Marketing Manager with a strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing . The ideal candidate will have a proven track record in driving high-quality organic traffic , executing SEO, SEM, ABM, and content strategies , and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America . This role requires a strategic thinker who can lead and execute integrated digital marketing campaigns , ensuring SEO, SEM, content, email marketing, and automation strategies align with business objectives. The candidate will manage a team of 10+ specialists across SEO, content, PPC, and website development. Key Responsibilities: 1. SEO & ABM Strategy Development • Develop and implement comprehensive SEO strategies focused on driving B2B traffic and lead acquisition . • Execute Account-Based Marketing (ABM) campaigns targeting high-value B2B accounts. • Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming,VR/XR and technology sectors . Improve the Keyword Ranking !! 2. On-Page & Technical SEO Optimization • Optimize website architecture, content, and UX to meet SEO best practices for B2B audiences. • Conduct technical SEO audits and resolve issues related to crawl errors, page speed, indexing, and Core Web Vitals . 3. Off-Page SEO & Link Building • Develop and execute high-quality link-building campaigns focused on B2B domains . • Establish partnerships with industry blogs, forums, and thought leaders for securing authoritative backlinks. 4. SEM, Performance Marketing & Paid Advertising • Manage Google Ads, LinkedIn Ads, and other PPC campaigns to generate high-quality B2B leads . • Optimize ad spend, landing pages, and A/B testing to improve conversion rates. • Implement remarketing and retargeting strategies to enhance lead nurturing. 5. Content Marketing & Conversion Optimization • Collaborate with content writers and strategists to develop SEO-optimized, high-value content (blogs, whitepapers, Pod-cast, Video snippets , case studies). • Ensure content aligns with ABM and B2B buyer journeys to engage decision-makers. • Provide SEO guidelines for meta descriptions, title tags, and structured data to enhance rankings. 6. Email Marketing & Lead Nurturing • Develop and execute email marketing campaigns for lead nurturing, engagement, and conversion . • Work with marketing automation tools (HubSpot, Marketo, Pardot) to personalize outreach. • Track email open rates, CTRs, and lead conversion metrics for optimization. 7. Performance Tracking & Data-Driven Optimization • Monitor, analyze, and report on SEO and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console . • Track KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC) . • Continuously optimize multi-channel marketing efforts based on data insights. 8. Team Leadership & Cross-Department Collaboration • Manage and mentor a team of SEO experts, content writers, PPC specialists, web developers, and designers . • Collaborate with sales and business development teams to align marketing efforts with revenue goals. • Conduct regular training, brainstorming sessions, and performance evaluations to improve team efficiency. 9. Staying Updated on Trends & Innovations • Keep up with SEO algorithm updates, ABM trends, AI-driven marketing, and digital innovations . • Implement new tools and strategies to stay ahead in the competitive B2B space. Key Performance Indicators (KPIs): ✔ Growth in organic website traffic for targeted B2B markets. ✔ Achievement of MQL and SQL targets from organic and paid channels in North America. ✔ Improvement in keyword rankings for B2B-focused keywords. ✔ Increase in high-quality backlinks from authoritative B2B domains. ✔ Enhanced website conversion rates from organic traffic. ✔ Performance improvements in paid ad campaigns (ROI, CPL, CTR, CVR) . Qualifications & Skills: ✅ Bachelor’s degree in Marketing, IT, Business, or a related field. ✅ 10+ years of experience in SEO, SEM, content-strategy, ABM and multi-channel marketing , with a strong focus on B2B lead generation . ✅ Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console). ✅ Expertise in Google Ads, LinkedIn Ads, and performance marketing strategies . ✅ Strong understanding of the B2B buyer journey and sales funnel optimization . ✅ Experience managing a team of 10+ marketing professionals. ✅ Familiarity with ABM strategies and account targeting for B2B markets . ✅ Experience in targeting North American markets is highly preferred. ✅ Strong analytical and data-driven decision-making skills . ✅ Excellent communication, project management, and leadership abilities. ✅ Passion for the gaming, technology, and B2B sectors is a plus. Show more Show less
Posted 2 weeks ago
8.0 - 10.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
About Zaggle : Zaggle is a B2B2C SaaS FinTech company, digitizing spends to drive growth and unlock value through automated and innovative workflows. Zaggle is a market leader in the space of Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new age companies in India. We offer to corporates a unified software cum payments platform for the employee expense, benefits, rewards as well as their vendor payments and channel incentives. We are form-factor agnostic and offer a variety of payments instruments including corporate credit cards, purchase cards, virtual cards, Prepaid cards, wearables etc issued in partnership with leading banks like Kotak Mahindra Bank, ICICI Bank, Yes Bank, SBI Cards, IndusInd Bank amongst others. Visit us at www.zaggle.in to know more! About the Role : We are looking for a dynamic, data-savvy, and innovative Growth Marketing Lead to join our Marketing team. This person will drive New User acquisition, engagement and retention strategies across various channels, including digital marketing, Content Marketing, SEO, Paid Media, Social Media, Email Marketing and Affiliate partnerships. The ideal candidate is a hands-on, entrepreneurial marketer with deep experience in scaling growth for SaaS products, leveraging both Performance marketing and organic growth strategies. Job Responsibilities: Responsible for All the Growth and Performance marketing initiatives across existing and emerging categories for Zaggle. Liaise with Internal stakeholders to drive revenue metrics by maintaining a qualified pipeline for Top/ Mid and Bottom Funnel requirements. Strategizing & Executing Segmentation strategies for revenue growth. Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, and sharing best practices. Devise and Execute performance campaign strategies across all paid media channels (social media, Affiliate Channels, Google search, Display, Account Based Marketing etc.) Liaise with internal and external stakeholders to drive any asset creation and delivery as per timelines to assist in such initiatives. Conduct regular research from time to time to obtain product feedback and translate them to actionable insights Liaise with Business and product teams for new product GTM, owning the Demand generation calendar and regular tracking & reporting. Qualifications: Post Graduate / MBA Must Have's: Graduation (minimum requirement). Minimum 8-10 years of proven Product Marketing Experience across B2B SaaS or B2B2C companies. Strong analytical and problem-solving skills. Hands-on experience with CRM and email automation tools (HubSpot, Mailchimp, etc.) Proficiency in growth marketing tools (Google Analytics, HubSpot, Marketo, Salesforce, SEMrush, etc.) Exposure to FinTech OR SaaS industries preferred Ownership and ability to liaise with Senior Business and Product leaders to translate vision to action Effective communication skills. Personal Attributes: Excellent People Management. Bold, ambitious & go-getter. Deeply Analytical & Solutioning mindset. Ownership. Excellent networking and relationship-building skills. Customer service orientation Ability to work in a high-energy, fast-paced environment. Can carve their own path. Show more Show less
Posted 2 weeks ago
5.0 years
0 Lacs
Indore, Madhya Pradesh, India
Remote
About us MAVIP Group is a global GTM consulting & execution organization with offices in the USA, UAE, KSA, Kenya, and India, delivering end-to-end solutions across Consulting, Marketing, Media, Events, Creative, Investments, Technology, Research, Sales, and Customer Experience. Our capabilities are built to help ambitious brands raise awareness, acquire customers, expand operations, and leverage platforms and tools for measurable impact. We operate at the intersection of creativity, execution, and strategy - with client success as our north star! Role Description We’re looking for a self-motivated and digitally fluent Agency Sales Specialist/Business Development Executive to join our team and drive revenue through remote outreach, digital sales, and lead conversion. This role requires a sharp understanding of B2B sales, strong communication skills, and the ability to manage the full sales cycle from outreach to closure. Key responsibilities Drive digital lead generation, qualification, and closure to achieve monthly/quarterly revenue targets. Pitch MAVIP’s GTM services, event sponsorships, content offerings, and digital campaigns to startups, tech firms, and mid-market enterprises. Own the complete sales funnel – from prospecting (cold/warm) to demoing, proposal creation, and follow-ups. Leverage tools like LinkedIn, Apollo, HubSpot, Zoom, and email to engage potential clients effectively. Collaborate with marketing to optimize outreach sequences and respond to inbound leads. Identify new market opportunities across the UAE, USA, Canada, and MEA regions. Maintain accurate records of sales activities, pipelines, and forecasting in CRM. Coordinate with internal teams (strategy, creative, delivery) to ensure alignment on solution selling. Participate in virtual networking, webinars, and events for lead development. Qualifications 3–5 years of experience in B2B sales, preferably in marketing, SaaS, or digital services Strong grasp of digital sales tools and techniques (email campaigns, CRM, social selling) Proven ability to meet or exceed sales targets to international clients Excellent written and verbal communication skills Proactive, structured, and results-driven mindset Bonus: Familiarity with sales within USA, Canada, or MEA markets Bonus: Exposure to B2B tech clients, especially in regional or global campaigns Strong understanding of campaign workflows, event logistics, and demand gen channels Excellent communication, project management, and multitasking skills Comfortable using tools like Excel, Trello/Asana, HubSpot/Marketo (preferred but not mandatory) Highly organized, detail-oriented, and driven by deadlines Why us Competitive salary + incentive-based commissions Fast-paced, entrepreneurial environment with ownership opportunities Exposure to exciting B2B clients, events, and cutting-edge marketing campaigns Career progression in a fast-growing strategic agency Fast-growing, impact-driven company with global ambitions. Dynamic, high-performance culture with plenty of ownership A culture that values ownership, speed, and transparency. Work directly with the leadership team to shape the future of the company. Flexibility, autonomy, and an opportunity to create long-term impact. Show more Show less
Posted 2 weeks ago
5.0 - 9.0 years
0 - 0 Lacs
Bengaluru
Remote
Hi , Synergy Technologies is a leader in technology services and consulting. We enable clients across the world to create and execute strategies .We help our clients find the right problems to solve, and to solve these effectively. We bring our expertise and innovation to every project we undertake Position: Business Intelligence Developer Duration : Contract to Full Time Location : Remote Work ( Remote Work ) JD Required qualications include: DBT needed DBT Labs Cloud IDE Business Intelligence Developer Opportunity Our mission is clear: to enhance the safety and well-being of workers across the globe. As a trailblazer in software solutions, we empower businesses and their suppliers with a platform that champions safety, sustainability, and risk management within supply chains. Join our close-knit team of Data Systems and Internal Business Intelligence experts, where you can live out our core values daily and contribute to impactful projects that further the company's vision. About the Role As a Business Intelligence Developer , you will play a critical role in developing impactful business intelligence solutions that empower internal teams with data-driven insights for strategic decision-making. Working closely with business analysts, data engineers, and stakeholders, youll design and build data models, interactive reports, and dashboards to transform complex data into clear, actionable insights. Your efforts will ensure data quality, accuracy, and governance while enhancing accessibility for business users. Key Responsibilities Develop BI Solutions: Design, develop, and implement data models, dashboards, and reports using Power BI to support data-driven initiatives. Data Modeling & Integration: Collaborate with data engineers and analysts to create optimized data models that aggregate data from multiple sources, ensuring scalability and alignment with business needs. Enhance Data Accuracy: Continuously improve data accuracy, standardize key metrics, and refine reporting processes to drive operational efficiency. Ensure Data Governance: Adhere to the company's data governance policies, ensuring that all BI solutions comply with data security standards, especially for sensitive information. Optimize BI Performance: Monitor BI solutions to ensure performance and reliable data access, implementing enhancements as needed. Documentation & User Support: Maintain comprehensive documentation of dashboards, data models, and processes; provide end-user training to maximize tool effectiveness. Adapt and Innovate: Stay informed on BI best practices and emerging technologies to proactively enhance BI capabilities. Qualifications Education: Bachelors Degree in Data Science, Business Analytics, Computer Science, or a related field. Experience: Minimum of 5 years in business intelligence development, including data modeling, reporting, and dashboard creation. Power BI Expertise: Strong experience with Power BI, including advanced DAX calculations, data modeling, and creating visually engaging, actionable dashboards. dbt Labs Cloud IDE: At least 1 year of hands-on experience with dbt Labs Cloud IDE is required. Technical Skills: Proficiency in SQL and modern cloud-based data warehousing concepts, with experience in Snowflake, SQL Server, or Redshift. Cloud and ERP/CRM Proficiency: Familiarity with platforms such as NetSuite, Salesforce, Fivetran, and API integrations; experience with SaaS systems like Zuora Billing, Churn Zero, Marketo, and Qualtrics is a plus. Communication Skills: Ability to translate technical insights into business-friendly language. Preferred Skills Certifications: Power BI, Snowflake, or similar BI tools. Portfolio: Ability to provide redacted samples of Power BI dashboards. SaaS Experience: Background in SaaS organizations is beneficial.
Posted 2 weeks ago
1.0 - 3.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com. Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Must Have Associate Campaign Management (OCE Marketing) You Will Be Responsible For Ability to understand Goal, Strategy and KPIs, and building the campaign on achieving the goals. Build and execute marketing campaigns with B2B and B2C clients/use cases. Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools. Knowledge of lead generation and lead nurture, sales/marketing alignment, and ABM. Experience updating Marketo Templates, i.e. Programs, Emails, LPs. Email Scripting (Velocity) Desirable. Hands-on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing. Reporting through Marketo - Analytics, Email Insights, and Revenue Explorer. Email Marketing, Lead generation, Building Marketing/Nurture Campaigns, Event-based Marketing. Experience creating and executing integrated marketing automation programs and campaigns. Setting up dashboards and hands-on with platform auditing. Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery. Your impact: About you: Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus). Is a very good communicator/articulator who is comfortable switching between business and technical conversations. Ability to look at the bigger picture (while talking to clients) and at the same time be detail-oriented (while working with the internal team). Good understanding of domain and IP management for Email Engines. Knowledge of SPAM filters, tackling SPAM issues, Domain warm-up, IP warm-up, Spam filter criteria in major ESPs. Strong experience in SQL and Excel is a MUST. Has experience in managing a campaign execution technical team. Ability to set up campaign development and QA processes is preferred. Must have: 1 - 3 years experience in multiple marketing automation platforms with at least 2 years on Marketo. Market certifications are a plus. Nice to have: (Additional desired qualities) Perks: (Mention if any, otherwise ignore) Good to have EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit, and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics. Locations Bangalore, KA, IN Show more Show less
Posted 2 weeks ago
4.0 - 5.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Job Description The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles And Responsibilities 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query Ability to work in a high-energy, quickly changing, and demanding environmen Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group Technical And Functional Skills Bachelor’s degree in any field 4 to 5 years’ experience in using Marketo Marketing Automation platform Minimum 3 years’ experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] About Us At eClerx, we serve some of the largest global companies – 50 of the Fortune 500 clients. Our clients call upon us to solve their most complex problems, and deliver transformative insights. Across roles and levels, you get the opportunity to build expertise, challenge the status quo, think bolder, and help our clients seize value About The Team eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law. Show more Show less
Posted 2 weeks ago
4.0 - 6.0 years
6 - 8 Lacs
Hyderābād
Remote
Hyderabad, India Job ID: R-1072493 Apply prior to the end date: June 24th, 2025 When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… The MarTech team of Product & Marketing Org leverages AI/ML, Pega Customer Decisioning Hub technology, and agile software development to enhance customer and sales representative experiences across engagement systems. As part of the MarTech Pega Decisioning team, responsibilities include designing and implementing Pega-based solutions to optimize customer experience. This role involves collaboration with global teams in the USA and India, including product owners, Pega developers, architects, data scientists, front-end team members, and other stakeholders throughout the project lifecycle. Key duties include developing decisioning and recommendation strategies for personalization and utilizing data science/decisioning science skills to build and continuously optimize Next Best Experience (NBx) logic. Key responsibilities include: Local Functional/Technical Subject Matter Expert (SME): Develop a deep understanding of Verizon Business, customer-used applications, and call center operations. Partner with US counterparts and the Global Technology Solutions (GTS) team to understand the design and architecture of solutions. Solution Implementation: End-to-end analysis, build, optimization & execution of NBx strategies for key customer engagements Stakeholder with business/channel teams to ensure improvements in personalization e.g offer costs, improved sales funnel, increased product attach etc. Collaboration & Communication: Work closely with geographically diverse teams in the US and India. Act as the primary point of contact for the India team, providing updates to US counterparts and escalating issues as needed. Present to senior onshore and offshore leaders and stakeholders Continuous Learning: Stay current on the latest advancements and best practices in Pega tools and technologies. Share knowledge and insights with the team to foster innovation and technical excellence. Mentoring & Leadership Provide technical guidance and leadership to the team Engage the team and enable them thru needed tools & accesses What we’re looking for… You take a lot of pride in your work and as a self-starter you enjoy learning new skills and taking on new tasks. While you work well independently, your team orientation and collaborative nature make you an effective Technical leader. No stranger to succeeding in a fast-paced, ever-changing marketing environment, you balance competing priorities with ease. Talking to people comes very naturally to you and as a strong communicator you can effectively explain issues and resolutions to all levels of the organization. You are detail oriented and forward thinking, looking for the future-proof solution. You are great at influencing up, down, and across groups. You’ll need to have: A Bachelor's degree in Computer Science, Information Technology, or a related field. Six or more years of proven work experience as a data scientist or a marketing technology experience with Pega or similar tools Hands-on expertise using Pega CDH as a Decisioning Strategy (LDA certification strongly preferred) Strong knowledge of relational databases and/Or NoSQL databases. Team management experience. Executive grade presentation skills with emphasis on storytelling and cross-functional alignment. Experience working with business stakeholders and operations to coordinate adoption of projects Hands on experience with Adobe Analytics, Tableau and other reporting and analytics tools Ability to identify, trouble shoot, and resolve problems across the digital ecosystem. Exceptional communication skills; written, oral and presentation. Managed products from ideation through development to launch. Excellent problem solving skills with attention to detail and a strong sense of ownership. Even better if you have one or more of the following: Understanding/Experience MarTech Tools - Adobe Analytics/Google Analytics/Marketo 4-6 years experience in Marketing/CX space, preferably B2B Telco Convey your ideas in compelling and persuasive ways to a variety of audiences. Led a team to achieve goals. Proven ability to manage deadlines in a highly-complex, fast-paced environment. Excellent analytical and critical thinking skills Experiencing leading product teams, especially cross-functional teams, with ability to execute on multiple assignments independently and proactively. Mentor team members, foster their growth, and identify areas for skill enhancement Innovation mindset If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. #VBGDXP Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics. Apply Now Save Saved Open sharing options Share Related Jobs Principal Engineer - Pega CDH Save Hyderabad, India Technology Principal Engineer - Technology Strategy - Adobe (AEP/Adobe Experience Cloud/Marketo/AJO) Save Hyderabad, India Technology Senior Manager -Tech Strategy - Adobe (AEP/Adobe Experience Cloud/Marketo/AJO) Save Hyderabad, India Technology Shaping the future. Connect with the best and brightest to help innovate and operate some of the world’s largest platforms and networks.
Posted 2 weeks ago
0 years
3 - 10 Lacs
Hyderābād
Remote
Hyderabad, India Chennai, India Job ID: R-1074045 Apply prior to the end date: June 14th, 2025 When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… Are you passionate about crafting exceptional customer experiences through real-time personalization and journey orchestration? Do you thrive in a client-facing role where you can translate business needs into innovative solutions? If so, Verizon Business, a Fortune 50 leader in telecommunications, invites you to join our growing team as an Adobe Journey Orchestration Specialist! In this exciting role, you will be a key player in helping our internal clients leverage the power of Adobe Journey Orchestration to build, monitor, and optimize real-time, multi-channel customer journeys that drive engagement, loyalty, and business results. You will partner closely with various teams to understand their objectives and implement impactful journey strategies. What you'll do: Collaborate closely with clients to define requirements and enhance customer experiences through real-time personalization and journey orchestration. Partner with clients to define use cases, customer journey strategies, and key performance indicators (KPIs). Design and build sophisticated customer journeys within the Adobe Journey Orchestration platform, incorporating various channels such as email, SMS, and push notifications. Configure and manage event-based triggers, segmentation, and real-time personalization within AJO. Design journey logic including suppressions, branching, and A/B testing opportunities to inform optimizations. Develop and execute journey monitoring frameworks to track performance, identify areas for improvement, and ensure optimal customer flow. Collaborate with marketing, IT, and analytics teams to ensure seamless data flows and omnichannel engagement. Support campaign performance analysis and recommend strategies for continuous optimization. Troubleshoot and resolve any technical issues related to journey implementation and execution. Document journey designs, configurations, and performance insights. Stay up-to-date with the latest features and best practices within the Adobe Experience Cloud ecosystem, particularly Adobe Journey Orchestration and Adobe Experience Platform. You’ll need to have: Bachelor's degree in Marketing, Business, Computer Science, or a related field. 4 or more years in building and managing customer journeys using Adobe Journey Orchestration. Deep understanding of customer segmentation, real-time event-based triggers, personalization, and cross-channel message delivery (email, SMS, push notifications) principles. Strong analytical skills with the ability to interpret data, identify trends, and translate them into actionable insights. Proficiency in integrating Adobe Journey Orchestration with other Adobe Experience Cloud solutions (e.g., Adobe Analytics, Adobe Campaign, Adobe Experience Platform) and external systems. Excellent problem-solving and troubleshooting skills. A proactive and results-oriented mindset with a passion for delivering exceptional customer experiences. Even better if you have one or more of the following: Adobe Journey Orchestration certification. Experience with SQL and data manipulation. Experience in the telecommunications industry. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. #VBGDXP Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics. Apply Now Save Saved Open sharing options Share Related Jobs Senior Engineer Consultant - Adobe Experience Platform / Marketo Save Hyderabad, India, +1 other location Technology Principal Engineer - Technology Strategy - Adobe (AEP/Adobe Experience Cloud/Marketo/AJO) Save Hyderabad, India Technology Senior Manager -Tech Strategy - Adobe (AEP/Adobe Experience Cloud/Marketo/AJO) Save Hyderabad, India Technology Shaping the future. Connect with the best and brightest to help innovate and operate some of the world’s largest platforms and networks.
Posted 2 weeks ago
0 years
3 - 10 Lacs
Hyderābād
Remote
Hyderabad, India Chennai, India Job ID: R-1074046 Apply prior to the end date: June 30th, 2025 When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… As a part of the AI, Martech, and Personalization team, you’ll act as a bridge between marketing, data, and development teams. You’ll play a part in our mission to drive data-powered marketing by enabling segmentation, automation, and dynamic personalization.. This is your chance to be a vital part of an innovative, fast-moving team where your ideas and technical expertise drive success. The Martech & Personalization Specialist works to connect platform capabilities and data to marketing use cases. As a data-driven team member, you’ll work closely with data, development, analytics, AI, marketing, and other partners to build, implement, and maintain solutions to support personalized journeys and experiences. You’ll be working on identity resolution, real-time events, and data flows, working with cross-functional teams to ensure real-time behaviors and data needed to power campaigns is available and high-quality. You’ll have an in-depth functional understanding of customer data platforms (CDPs) and marketing automation platforms and a strong understanding of digital marketing. Additionally, you’ll be working hands-on to configure the platforms, support complex campaigns, and enable new functionality. As Martech & Personalization Specialist, you’ll be expected to create technical documentation, translate business needs into technical user stories for development, and manage and assist with UAT. You’ll also be expected to enter and manage trouble tickets, and assist with monitoring data flows. The ideal candidate is proficient in technical problem-solving but also has a business-oriented vision. You understand how operational roles solve everyday business needs. Responsibilities include: Working with internal teams to understand business requirements for personalization and segmentation use cases, then translating them into technical specification documentation and writing technical user stories for development teams. Collaborating closely with cross-functional teams, including Analytics, AI&D, Business Intelligence, and Enterprise Architecture, to identify and document data requirements and implement effective and compliant data collection strategies like tagging, streaming, or batch delivery. Documenting architecture, data flows, processes, and configurations across the tech stack. Maintaining a data dictionary for marketing automation platform and CDP. Assisting with CDP and marketing automation platform configuration to capture, integrate, manage, and activate customer data for marketing campaigns. Participating in User Acceptance Testing (UAT) for personalization use cases and other activities. Actively monitoring and troubleshooting data collection, data pipelines, and connector issues across the tech stack, ensuring the integrity and reliability for data delivery. Entering and managing trouble tickets for platform performance or data collection issues across the entire stack with internal and external support teams. Monitoring and optimizing platform performance. Communicating project status, timelines, deliverables, and roadblocks to partners and team members. Testing and enabling AI and Machine Learning features, built by internal teams or embedded within the platforms, to evolve platform capabilities. Partnering with internal SMEs to create, document, and maintain data governance practices, ensuring data quality, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA). Contributing to standards and best practices, fostering consistency and efficiency. Providing training and support to internal stakeholders. Providing recommendations for business process redesign and best practices; creating documentation as needed. Establishing strong relationships with internal stakeholders and partners Stay up to date with industry trends, best practices, and emerging technologies related to customer data management and personalization. You’ll Need To Have Bachelor’s degree in digital marketing, marketing, or a related field. 2 or more years of relevant work experience. Hands-on experience working with customer data platforms (like Adobe Experience Platform), marketing automation platforms (like Marketo or Eloqua), or sales CRMs. 2 or more years experience with digital marketing. 2 or more years experience partnering with IT and/or marketing to deliver technology-based, data-driven use cases. Significant experience leveraging front-end technologies such as Javascript in the context of marketing technology platforms Ability to meet deadlines, manage multiple projects simultaneously, and to work in a fast-paced, dynamic, customer and team-oriented work environment. Strong problem-solving skills and the ability to make data-driven decisions. Great communication skills, you can translate business needs to technical teams and visa versa. Even better if you have: Experience with data architecture and customer data modeling. Adobe Real Time CDP Developer Expert Certification or Adobe Real Time CDP Business Practitioner Professional Certification . Marketo Expert Certification. Experience Adobe Experience Platform B2B RTCDP, Marketo Engage, Adobe Journey Optimizer, Adobe Target, and Adobe Launch. Extensive experience working with APIs (REST, webhooks, SOAP, etc.) Significant experience working with large datasets and working with query languages such as SQL Understanding of SDK implementations. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. #VBGDXP Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics. Apply Now Save Saved Open sharing options Share Related Jobs Specialist - Product Manager - Adobe Experience Platform / Marketo Save Hyderabad, India, +1 other location Product Principal Engineer - Technology Strategy - Adobe (AEP/Adobe Experience Cloud/Marketo/AJO) Save Hyderabad, India Technology Senior Engineer Consultant - Adobe Journey Orchestration Save Hyderabad, India, +1 other location Technology Shaping the future. Connect with the best and brightest to help innovate and operate some of the world’s largest platforms and networks.
Posted 2 weeks ago
0 years
4 - 9 Lacs
Hyderābād
Remote
Hyderabad, India Chennai, India Job ID: R-1074047 Apply prior to the end date: June 30th, 2025 When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… As a part of the AI, Martech, and Personalization team, you’ll act as a bridge between marketing, data, and development teams. You’ll play a part in our mission to drive data-powered marketing by enabling segmentation, automation, and dynamic personalization.. This is your chance to be a vital part of an innovative, fast-moving team where your ideas and technical expertise drive success. The Martech & Personalization Specialist works to connect platform capabilities and data to marketing use cases. As a data-driven team member, you’ll work closely with data, development, analytics, AI, marketing, and other partners to build, implement, and maintain solutions to support personalized journeys and experiences. You’ll be working on identity resolution, real-time events, and data flows, working with cross-functional teams to ensure real-time behaviors and data needed to power campaigns is available and high-quality. You’ll have an in-depth functional understanding of customer data platforms (CDPs) and marketing automation platforms and a strong understanding of digital marketing. Additionally, you’ll be working hands-on to configure the platforms, support complex campaigns, and enable new functionality. As Martech & Personalization Specialist, you’ll be expected to create technical documentation, translate business needs into technical user stories for development, and manage and assist with UAT. You’ll also be expected to enter and manage trouble tickets, and assist with monitoring data flows. The ideal candidate is proficient in technical problem-solving but also has a business-oriented vision. You understand how operational roles solve everyday business needs. Responsibilities include: Working with internal teams to understand business requirements for personalization and segmentation use cases, then translating them into technical specification documentation and writing technical user stories for development teams. Collaborating closely with cross-functional teams, including Analytics, AI&D, Business Intelligence, and Enterprise Architecture, to identify and document data requirements and implement effective and compliant data collection strategies like tagging, streaming, or batch delivery. Documenting architecture, data flows, processes, and configurations across the tech stack. Maintaining a data dictionary for marketing automation platform and CDP. Assisting with CDP and marketing automation platform configuration to capture, integrate, manage, and activate customer data for marketing campaigns. Participating in User Acceptance Testing (UAT) for personalization use cases and other activities. Actively monitoring and troubleshooting data collection, data pipelines, and connector issues across the tech stack, ensuring the integrity and reliability for data delivery. Entering and managing trouble tickets for platform performance or data collection issues across the entire stack with internal and external support teams. Monitoring and optimizing platform performance. Communicating project status, timelines, deliverables, and roadblocks to partners and team members. Testing and enabling AI and Machine Learning features, built by internal teams or embedded within the platforms, to evolve platform capabilities. Partnering with internal SMEs to create, document, and maintain data governance practices, ensuring data quality, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA). Contributing to standards and best practices, fostering consistency and efficiency. Providing training and support to internal stakeholders. Providing recommendations for business process redesign and best practices; creating documentation as needed. Establishing strong relationships with internal stakeholders and partners Stay up to date with industry trends, best practices, and emerging technologies related to customer data management and personalization. You’ll Need To Have Bachelor’s degree in digital marketing, marketing, or a related field. 2 or more years of relevant work experience. Hands-on experience working with customer data platforms (like Adobe Experience Platform), marketing automation platforms (like Marketo or Eloqua), or sales CRMs. 2 or more years experience with digital marketing. Significant experience leveraging front-end technologies such as Javascript in the context of marketing technology platforms Ability to meet deadlines, manage multiple projects simultaneously, and to work in a fast-paced, dynamic, customer and team-oriented work environment. Strong problem-solving skills and the ability to make data-driven decisions. Great communication skills, you can translate business needs to technical teams and visa versa. Even better if you have: Experience with data architecture and customer data modeling. Adobe Real Time CDP Developer Expert Certification or Adobe Real Time CDP Business Practitioner Professional Certification . Marketo Expert Certification. Experience Adobe Experience Platform B2B RTCDP, Marketo Engage, Adobe Journey Optimizer, Adobe Target, and Adobe Launch. Extensive experience working with APIs (REST, webhooks, SOAP, etc.) Significant experience working with large datasets and working with query languages such as SQL Understanding of SDK implementations. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. #VBGDXP Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics. Apply Now Save Saved Open sharing options Share Related Jobs Senior Engineer Consultant - Adobe Experience Platform / Marketo Save Hyderabad, India, +1 other location Technology Principal Engineer - Technology Strategy - Adobe (AEP/Adobe Experience Cloud/Marketo/AJO) Save Hyderabad, India Technology Senior Engineer Consultant - Adobe Journey Orchestration Save Hyderabad, India, +1 other location Technology Shaping the future. Connect with the best and brightest to help innovate and operate some of the world’s largest platforms and networks.
Posted 2 weeks ago
1.0 years
0 Lacs
Delhi
On-site
Job Information Date Opened 05/27/2025 Job Type Full time Industry Technology City Delhi State/Province Delhi Country India Zip/Postal Code 110015 About Us Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally. Restroworks offers a unified cloud technology platform that streamlines restaurants' Front-of-House (FOH), Back-of-House (BOH), Integrations, Analytics, and CRM. Renowned restaurant chains, including Taco Bell, Subway, Carl’s Jr, Sbarro Pizza, are powered by the platform. Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant. The company is a Great Place to Work-Certified™ organization, placing it among one of the top employers of choice. Restroworks is on a mission to make global restaurants prosperous. For more information, visit www.restroworks.com Job Description About us: Restroworks (formerly Posist) is a leading cloud-based enterprise restaurant technology platform, powering more than 23,000 restaurants globally. The unified cloud platform of Restroworks empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints. The Restro works platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics. Renowned restaurant chains such as Taco Bell, Subway, Nando’s, Carl’s Jr, Häagen-Dazs, Arby’s, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries. Restroworks is on a mission to make global restaurants prosperous. For more information, visit www.restroworks.com . We have been named the Best POS software by Gartner Digital Markets. Recognized by Cap-terra, Software Advice & Getapp for excellence in 2025 Job Title: Email Marketing Specialist – B2B SaaS We’re looking for someone who can set up and manage a large-scale cold email system. This includes handling domain setup, inbox creation, warm-up, and deliverability for B2B outreach—primarily targeting the US market. Location: Delhi Full-Time in Office Role Years of experience: 1- 3 years Job Summary: We’re looking for a strategic and data-driven Email Marketing Specialist to own and optimize our email marketing efforts across the B2B buyer journey. You’ll play a key role in generating demand, nurturing leads, and increasing product adoption for our SaaS platform. The ideal candidate understands the nuances of B2B buying behavior and is passionate about using email to deliver personalized, relevant, and high-converting experiences. Key Responsibilities: Develop and execute targeted email campaigns that drive lead generation, nurture prospects through the funnel, and support customer engagement and retention. Build and manage automated email workflows for onboarding, lead nurturing, re-engagement, and customer lifecycle marketing. Collaborate with content, product marketing, and sales teams to align messaging and ensure email communications support key GTM initiatives. Segment audiences based on firmographics, behaviour, lifecycle stage, and engagement to ensure relevant and personalized messaging. Optimize email performance through A/B testing of subject lines, content, CTAs, and send times. Track and analyze campaign performance using metrics like open rates, CTRs, MQLs, SQLs, and pipeline influence. Ensure compliance with email best practices and data privacy regulations (e.g., GDPR, CAN-SPAM). Maintain list hygiene and continuously work to grow and enrich the email database. Leverage marketing automation tools (e.g., HubSpot, Marketo, Pardot) to manage campaigns and integrate email with CRM workflows. Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field. 2+ years of email marketing experience in a B2B SaaS environment will be preferred. Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar). Deep understanding of B2B sales cycles and the SaaS funnel, from lead to customer to expansion. Strong copywriting and editing skills with a focus on clarity, conversion, and tone for a B2B audience. Proficient in analysing campaign performance and using data to inform decisions. Familiarity with CRM systems (Salesforce preferred). Familiarity with tools and configurations such as DNS settings, SPF, DKIM, DMARC, and inbox warmers Basic knowledge of HTML/CSS for email formatting is a plus.
Posted 2 weeks ago
5.0 years
0 Lacs
Chennai, Tamil Nadu, India
On-site
We are looking for a Salesforce Marketing Cloud Architect to lead high-priority platform implementation projects and ongoing platform support across marketing automation, journey orchestration, CDP, loyalty and other management platforms. This position sits within our Salesforce Competency Development Center, but will regularly interface with a large, cross-functional team of developers, solution architects, marketing strategists, and digital marketing specialists to help bring digital customer experiences to life. The ideal candidate is dynamic and flexible, with a strong affinity for data and process. If you are energized by representing an award-winning, stable, growing company in a fast-moving digital transformation space, we’d like to meet you! Role And Responsibilities Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc.) Oversee development, testing and deployment of platform work completed by developers Provide support to development teams working on platform integrations Create Architecture and Technical specifications documents Serve as day-to-day technical platform SME to internal and client teams Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / road mapping engagements, as needed Provide support to internal execution services team for ongoing platform and schema optimizations, as needed Preferred Qualifications 5+ years of experience with Salesforce Marketing Cloud, with demonstrated experience leading 3+ platform implementation projects Familiarity with commonly requested Salesforce Marketing Cloud integrations and associated technologies (CMS, DAM, CDP, Web Analytics, Data Visualization tools, client databases, etc) Deep understanding of Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Interaction Studio, and Journey Builder; Salesforce CDP and Loyalty knowledge a plus Experienced data modeler in relational database systems Experienced writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins Demonstrated experience establishing and maintaining data structures, data extensions and automations within Salesforce Marketing Cloud Proficiency with AmpScript, JavaScript, JSON and XML Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis Excellent oral and written communication skills Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar) Excellent communication (verbal & written) - Articulates clearly, concisely and with context at all times High confidence and assertiveness skills - Has a cordial work relationship with peers and manager, speaks his/her mind even during challenging situations, proactively seeks help /assistance when in need Takes feedback positively and works on it seriously, is not afraid of making mistakes as part of learning, Open to working across projects & technologies. Good analytical & logical skills - Understands requirements quickly and accurately, proactively thinks through the solution and seeks clarification before coding. Explores the root causes of problems before taking action, quickly learns the latest developments in technology and is able to apply it to the projects Good Interpersonal Skills - Builds good working relationship with team members. Show more Show less
Posted 2 weeks ago
0 years
2 - 10 Lacs
Noida
On-site
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. Adobe is listed as Fortune’s “100 Best Companies to Work For” for 20 consecutive years. You will also be surrounded by colleagues who are committed to helping each other grow. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Changing the world through digital experiences is what Adobe’s all about. We give global brands everything they need to design and deliver exceptional digital experiences. We’re passionate about transforming how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours. Job Description Role Summary Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html) is a USD 4B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Marketo Engage, within Adobe DX is the world’s largest marketing automation platform, is a singular solution that lets enterprises attract, segment and nurture customers — from discovery to biggest fan. It lets enterprises do effective engagement through various surfaces and touchpoints. We are seeking dedicated and enthusiastic engineers to join our team as we expand the business by developing innovative products and contributing to our current offerings. If you’re passionate about innovative technology, then we would be excited to talk to you! What you'll do Be an inspiring leader in building frontend applications for next generation Multi-cloud service. Deliver high-performance web services that are adaptable to multifaceted business needs, influence ideation & outstanding problem solving Define and evolve the next generation of components, tools & APls. Define and drive the UI framework and front-end architecture for DX services Create technical specifications, prototypes and presentations to communicate your ideas. Mentor and guide high performing engineering team Partner with global product management, UX, engineering and operations teams to help shape technical product architecture & practices, roadmap and release plans Lead the technical design, vision, and implementation strategy Define and apply best-practices to build maintainable and modular solutions with high quality Develop and evolve engineering processes and teamwork models, applying creative problem solving to optimize team efficiency Craft a positive winning culture built on collaboration and shared accomplishments Lead the discussions on emerging industry technologies & trends and work with the team & leadership use this knowledge to influence product direction. What you need to succeed Passion and love of what you do! proven experience in software development Strong design, coding and architectural skills along with problem solving and analytical abilities Expertise in architecting, designing and building scalable and performant frontend applications Expertise in Javascript, React, NodeJS, GraphQL, Rest, JSON Experience with API Design, ability to architect and implement an intuitive customer and third party integration story Exceptional coding skills, including excellent understanding of optimization, performance ramifications of coding decisions, and object-oriented design. Proven track record of working, coaching, and mentoring software engineers Ambitious and not afraid to tackle unknowns, demonstrates a strong bias to action Self-motivated with a desire to mentor a team and the ability to drive the team to accomplish high-quality work Strong interpersonal, analytical, problem-solving and conflict resolution skills Excellent speaking, writing, and presentation skills, as well as the ability to persuade, encourage, and empower others B.Tech / M.Tech degree in Computer Science from a premier institute Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Posted 2 weeks ago
9.0 years
4 - 8 Lacs
Noida
On-site
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. Adobe is listed as Fortune’s “100 Best Companies to Work For” for 20 consecutive years. You will also be surrounded by colleagues who are committed to helping each other grow. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Changing the world through digital experiences is what Adobe’s all about. We give global brands everything they need to design and deliver exceptional digital experiences. We’re passionate about redefining how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours. Job Description Role Summary Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html) is a USD 4B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Marketo Engage, within Adobe DX is the world’s largest marketing automation platform, is a singular solution that lets enterprises attract, segment and nurture customers — from discovery to biggest fan. It lets enterprises do effective engagement through various surfaces and touchpoints. We are looking for strong and passionate engineers to join our team as we scale the business by building the next gen products and adding customer value to our existing offerings. If you’re passionate about innovative technology, then we would be excited to talk to you! What you'll do Mentor and guide high performing engineering team Be an inspiring leader in building services for next generation Multi-cloud service. Deliver high-performance web services that are adaptable to multifaceted business needs, influence conceptualisation & outstanding problem solving Partner with global product management and engineering and operations leaders to help shape technical product architecture & practices, roadmap and release plans Drive strategic and tactical decisions which ensures the successful delivery of projects Lead the technical design, vision, and implementation strategy Develop execution plan and lead the engineering team to complete the vision Apply best-practices and coding patterns that ensure solutions are maintainable, modular, and of high code quality Develop and evolve engineering processes and teamwork models, applying creative problem solving to optimize team efficiency Attract, hire, on-board and retain top talent. Motivate and develop the team as a player-coach to be a high-performance team. Craft a positive winning culture built on collaboration and shared accomplishments Lead the discussions on emerging industry technologies & trends and work with the team & leadership use this knowledge to influence product direction What You Need to Succeed 9+ years of experience in software development, with a proven track record in a leadership or management role. Proficiency in PHP and at least one object-oriented language (Java, C#, or Python) for backend development. Strong database skills with expertise in SQL and NoSQL databases (e.g., MySQL, PostgreSQL, MongoDB, or Azure Cosmos DB). Experience in frontend technologies, particularly ExtJS and React, with experience in building and leading full-stack applications. Experience working with GraphQL, WebSockets, or event-driven architectures. Deep understanding of modern software architecture, including microservices, event-driven systems, and API-first development. Experience with cloud platforms (AWS and/or Azure) and their services for enterprise applications. Proficiency in version control (Git), CI/CD pipelines, and DevOps practices for software delivery. Familiarity with Docker, Kubernetes, and Infrastructure as Code (IaC) tools. Proven understanding of software development methodologies (Agile, Scrum, or Kanban) and design patterns. Hands-on experience with scalability and performance tuning for large applications. Ability to lead multi-functional teams, mentor engineers, and build high-performing development teams. Proven problem-solving, analytical, and decision-making skills with a strong bias for action. Excellent communication, collaboration, and management skills. Experience in hiring, coaching, and career development of software engineers. Passion for building high-quality software and improving engineering processes. BS/MS or equivalent experience in Computer Science or a related field. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Posted 2 weeks ago
12.0 years
0 Lacs
Pune, Maharashtra, India
On-site
Dear Connections!!! As a Field Marketing Manager, you will drive regional marketing programs that generate pipeline and accelerate sales. You will collaborate with sales teams to execute targeted campaigns, events, and account-based marketing (ABM) initiatives tailored to specific markets and customer segments. Key Responsibilities: • Develop and execute regional marketing campaigns to generate and accelerate pipeline. • Plan and manage field events, trade shows, and executive roundtables. • Partner with Sales to create tailored marketing programs for high-value accounts (ABM). • Develop localized content, webinars, and workshops to support regional sales teams. • Manage relationships with partners, vendors, and industry associations for co-marketing opportunities. • Track and analyze campaign performance to optimize future field marketing efforts. • Align closely with Sales to ensure marketing activities support business goals. Qualifications: • 10–12 years of experience in B2B SaaS marketing, with a focus on field marketing or demand generation. • Experience running events, ABM campaigns, and regional marketing programs. • Strong collaboration skills with Sales and other marketing functions. • Familiarity with CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot). • Data-driven mindset with a focus on measuring marketing impact. Plan and execute field marketing campaigns and events globally, generating MQLs ● Partner with leadership, sales and product teams on aligning marketing strategies with business plans ● Deliver on targets and identify opportunities for future programs through data analysis ● Curate and create collateral to champion customer stories ● Drive cross channel integrated programs across paid, owned earned media to engage organizations. ● Drive partnerships, content & alignment with key customer accounts for strengthened partnerships and increased customer advocacy ● Collaborate with Sales team to optimize, and manage end-to-end customer communication channels Show more Show less
Posted 2 weeks ago
1.0 years
0 Lacs
Delhi, India
On-site
About Us Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally. Restroworks offers a unified cloud technology platform that streamlines restaurants' Front-of-House (FOH), Back-of-House (BOH), Integrations, Analytics, and CRM. Renowned restaurant chains, including Taco Bell, Subway, Carl’s Jr, Sbarro Pizza, are powered by the platform. Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant. The company is a Great Place to Work-Certified™ organization, placing it among one of the top employers of choice. Restroworks is on a mission to make global restaurants prosperous. For more information, visit www.restroworks.com Job Description About us: Restroworks (formerly Posist) is a leading cloud-based enterprise restaurant technology platform, powering more than 23,000 restaurants globally. The unified cloud platform of Restroworks empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints. The Restro works platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics. Renowned restaurant chains such as Taco Bell, Subway, Nando’s, Carl’s Jr, Häagen-Dazs, Arby’s, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries. Restroworks is on a mission to make global restaurants prosperous. For more information, visit www.restroworks.com. We have been named the Best POS software by Gartner Digital Markets. Recognized by Cap-terra, Software Advice & Getapp for excellence in 2025 Job Title: Email Marketing Specialist – B2B SaaS We’re looking for someone who can set up and manage a large-scale cold email system. This includes handling domain setup, inbox creation, warm-up, and deliverability for B2B outreach—primarily targeting the US market. Location: Delhi Full-Time in Office Role Years of experience: 1- 3 years Job Summary We’re looking for a strategic and data-driven Email Marketing Specialist to own and optimize our email marketing efforts across the B2B buyer journey. You’ll play a key role in generating demand, nurturing leads, and increasing product adoption for our SaaS platform. The ideal candidate understands the nuances of B2B buying behavior and is passionate about using email to deliver personalized, relevant, and high-converting experiences. Key Responsibilities Develop and execute targeted email campaigns that drive lead generation, nurture prospects through the funnel, and support customer engagement and retention. Build and manage automated email workflows for onboarding, lead nurturing, re-engagement, and customer lifecycle marketing. Collaborate with content, product marketing, and sales teams to align messaging and ensure email communications support key GTM initiatives. Segment audiences based on firmographics, behaviour, lifecycle stage, and engagement to ensure relevant and personalized messaging. Optimize email performance through A/B testing of subject lines, content, CTAs, and send times. Track and analyze campaign performance using metrics like open rates, CTRs, MQLs, SQLs, and pipeline influence. Ensure compliance with email best practices and data privacy regulations (e.g., GDPR, CAN-SPAM). Maintain list hygiene and continuously work to grow and enrich the email database. Leverage marketing automation tools (e.g., HubSpot, Marketo, Pardot) to manage campaigns and integrate email with CRM workflows. Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field. 2+ years of email marketing experience in a B2B SaaS environment will be preferred. Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar). Deep understanding of B2B sales cycles and the SaaS funnel, from lead to customer to expansion. Strong copywriting and editing skills with a focus on clarity, conversion, and tone for a B2B audience. Proficient in analysing campaign performance and using data to inform decisions. Familiarity with CRM systems (Salesforce preferred). Familiarity with tools and configurations such as DNS settings, SPF, DKIM, DMARC, and inbox warmers Basic knowledge of HTML/CSS for email formatting is a plus. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> Show more Show less
Posted 2 weeks ago
3.0 years
0 Lacs
India
On-site
We are seeking a highly skilled and certified HubSpot expert to assist with the full range of HubSpot features and automation for our business. The ideal candidate will have extensive experience in configuring, optimizing, and automating HubSpot’s CRM, Marketing Hub, Sales Hub, Service Hub, and Operations Hub to drive efficiency and growth. **Key Responsibilities:** - **HubSpot Setup and Configuration**: Configure and customize HubSpot tools, including Contacts, Companies, Deals, Emails, Meetings, Tickets, Forms, and Landing Pages, to align with our business processes. - **Automation and Workflows**: Design and implement complex workflow automations, lead scoring systems, and programmable automation using JavaScript or Python to streamline marketing, sales, and customer service operations. - **Integrations**: Seamlessly integrate HubSpot with third-party platforms such as Google Suite, Mailchimp, Zapier, Zoom, Salesforce, or other relevant tools to enhance functionality. - **Analytics and Reporting**: Develop custom reports and dashboards to track KPIs, monitor campaign performance, and provide actionable insights for optimization. - **Training and Onboarding**: Provide training sessions to ensure our team can effectively use HubSpot’s features and maintain best practices. - **Ongoing Support**: Conduct account audits, troubleshoot issues, and recommend improvements to maximize HubSpot’s potential. **Requirements:** - HubSpot certifications (e.g., Inbound Marketing, HubSpot Marketing Software, Sales Software, Service Hub, or CMS for Marketers) are highly preferred. - Proven experience with HubSpot’s full suite of tools, including Marketing Hub, Sales Hub, Service Hub, and Operations Hub. - Expertise in creating and managing automation workflows, lead nurturing, and email campaigns. - Strong technical skills in integrating HubSpot with other platforms via APIs, Zapier, or custom code. - Experience with data analysis, lead scoring, and reporting within HubSpot. - Excellent communication skills and the ability to train and collaborate with teams. - Preferably 3+ years of experience with HubSpot and a track record of successful implementations for businesses of varying sizes. **Nice-to-Haves:** - Experience with programmable automation using JavaScript or Python in HubSpot’s Operations Hub. - Familiarity with related tools like Airtable, Klaviyo, or Marketo. - Background in inbound marketing strategies and B2B/B2C campaign management. If you’re a HubSpot expert passionate about driving business growth through automation and strategic use of HubSpot’s features, we’d love to hear from you! Please share your relevant experience, certifications, and examples of past HubSpot projects. Show more Show less
Posted 2 weeks ago
3.0 - 6.0 years
5 - 8 Lacs
Gurugram
Work from Office
Shift timings: 1pm -10pm | What this job involves: We are looking for a Specialist Digital Marketing to support our email marketing endeavors (Eloqua) and the ongoing growth and success of the JLL business. This role will lead the execution of all business processes for building the product release plan and its expansion. In addition, support the digital team to deliver important email marketing campaigns, governance, and work across marketing teams across different regions. A successful candidate should have 3-6 years of experience in email marketing and a breadth of transferable skills. The candidate should be a quick learner and excited about developing their digital career in an international real estate company with A good eye for detail Process driven Thrive on meeting tight deadlines Previous experience working in Email Marketing platforms - Eloqua preferred Experience working with international teams Business standard English (written and spoken) a must Good written and verbal communication Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS is preferred Understand the esoteric nature of email design, delivery and analytics and be able to effectively communicate this to non-technical stakeholder Being a multitasker Being an efficient and productive resource that is able to manage multiple functions across timelines and well aware of overall understanding of project management especially related to various digital functions such as Social Media, Eloqua, Website Analytics and more. Participates in project teams planning, scheduling and work delivery, including completion of timelines and cost estimates. Should be able to work on strict turnaround times, have a problem solving approach, is sharp and aware of the new innovations/ services in the industry. Thinking digital We can offer you an exciting role where you can use your passion for digital marketing. You would be working with different digital teams helping them to manage their workflows and tasks. When involved in the development of breakthrough products, you can encourage the team to adopt agile practices and continuous improvements. Guiding teams Being the person in charge, your overall support to ensure efficiency, consistency and timely delivery of projects will be crucial. Collaboration with cross-functional teams, including design, and website team, as well as business users, product owners and other stakeholders, will be part of your job. Jointly, you will drive the adoption and rollout of agile designs and engineering practices, as well as ensure automated testing, risk management and standardization. Sounds like you Getting hands on at operations Adept at marketing automation, Eloqua preferred but exposure to Salesforce / Marketo relevant as well. An Eloqua Mastery Certification is strongly preferred. The candidate also must have experience in implementation and integration with Salesforce. Additional skills include A/B testing, HTML, and webinars. Uploading email-marketing lists to the Eloqua platform and ensuring best practices and GDPR compliance are adhered to. Alongside, you will prepare and review functional specifications, data mapping templates and email test cases to ensure our products meet clients business requirements. Likewise, tracking user behavior and supporting investigation to address any issues will be your responsibility. Develop expert knowledge of the Eloqua marketing automation platform Building optimized email campaigns and ensuring best practice is followed Creating marketing automation workflows for campaigns, events and triggered scenarios using Eloqua Produce performance report for email communications, providing analysis and recommendations Experience in receiving and delivering work via project and workflow management tools Will enforce and uphold JLL design guidelines. Should know Photoshop to be able to assist with design requirements along with HTML. (Preferred) Assist in all digital marketing efforts, including designing dynamic emails and creating assets for websites, using Eloqua, marketing automation tool. Have an "always testing" attitude towards our online assets as you help us pursue increased conversion optimization Design and development (HTML/CSS/XHTML, Java, etc.) emails, landing pages and other digital assets Create a differentiated customer experience through digital design. They will be creating and optimizing marketing content, including tracking campaigns, drip campaigns, landing pages and content creation. The position also involves regular maintenance to the Eloqua system. Stake holder Management:- Excellent communication skills a must and familiarity with MS Teams a plus Provides management with workflow recommendations and assists with troubleshooting performances/standards issues. Most important will be your outstanding talent in managing significance risks and a knack for handling escalations and solving problems. Impeccable leadership Superb writing and speaking abilities are must to succeed in this role. These skills will enable you to communicate between technical and non-technical contributors, teams and stakeholders. Similarly, it will help you in documenting business processes and best practices. It would be best if you were keen to work against tight deadlines while ensuring regular reporting. To apply, you need to have: Stellar Communication Skills The role requires constant to and fro with international stakeholders thus strong verbal and written communication skills are non-negotiable in this role. Microsoft Suite Expertise This role would entail multiple tasks that would need you to be proficient at basic Microsoft software such as word, excel and power point. Time and Team Management You will be working across tasks with a host of different teams, an experience with driving multiple tasks across time zones at the same time while ensuring all best practises are applied - you should be able to plan your time, bandwidth and tasks efficiently and effectively. Educational Qualification Graduate or post graduate (with PR, Advertising, Digital, English Honours, communication will be advantage) Scheduled Weekly Hours: 40
Posted 2 weeks ago
5.0 - 7.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
POSITION TITLE: Demand Generation Specialist Location: Hyderabad Reports to: Demand Generation Lead OVERVIEW The demand generation specialist will design and implement holistic demand generation strategies that align with the company's sales and marketing objectives. Their main focus is to optimize the marketing and sales funnel by collaborating with sales and marketing to create a dynamic engine that generates high-quality opportunities for the organization. This role is ideal for an experienced professional with a strong background in demand generation and growth marketing who has experience owning the entire funnel to directly impact the organization. They are responsible to identify target audiences and segment them for personalized marketing efforts. In partnership with sales, they leverage their expertise in full-funnel marketing to create compelling campaigns that resonate with our target audience. This role requires a strong background in B2B tech environments, with a particular focus on developing and implementing successful demand generation strategies that lead to revenue growth. RESPONSIBILITIES Develop, execute, and optimize demand generation strategies for both customer acquisition and customer expansion, that align with our business goals and target audience, driving qualified pipeline and revenue growth. Work in strong partnership with sales teams to build and maintain alignment between marketing and sales efforts throughout the entire buyer's journey. Collaborate closely with product and product marketing teams to deeply understand our offerings, target audience, and competitive landscape. Leverage this knowledge to develop demand generation strategies that effectively position our products and address customer pain points and positive business outcomes. Design and implement successful campaigns across diverse platforms, including digital, webinars, content marketing, and account-based marketing (ABM). Ensure cohesive and integrated marketing initiatives that contribute to the sales pipeline and overall revenue objectives. Apply your in-depth understanding of ABM strategies to create personalized, high-impact campaigns that resonate with key target accounts and decision-makers. Harness your knowledge of both digital and field marketing to create a balanced approach that reaches prospects through multiple touchpoints, both online and offline. Stay up-to-date with industry trends and emerging technologies to continually evolve and optimize our demand generation strategies. SKILLS Strong understanding of both digital and field marketing strategies, with a history of creating integrated campaigns that leverage both approaches. Creative thinker with the ability to identify new opportunities and strategies for demand generation. Strategic/creative thinker, detail-oriented, and highly organized. Exceptional communication skills, both written and verbal. Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail. Ability to thrive in a fast-paced environment with multiple assignments, stringent deadlines, and changing priorities. EXPERIENCE REQUIRED Bachelor's degree in Marketing, Business, or a related field 5-7 years of overall marketing experience, with a focus on demand generation and B2B tech environments. Experience with demand generation in a B2B tech environment. Proven track record of successfully partnering with sales teams to drive revenue and deliver measurable results. Experience in full-funnel/revenue marketing, showcasing your ability to drive prospects through the buyer's journey. Experience with Salesforce Sales Cloud (CRM) and Marketing Automation Platforms (Hubspot, Marketo, etc.) Experience thriving in a fast-paced matrixed global environment. Show more Show less
Posted 2 weeks ago
0.0 years
0 Lacs
Salt Lake, Kolkata, West Bengal
On-site
Key Responsibilities: Develop, implement, and manage digital marketing campaigns that promote the brand and products/services. Manage SEO/SEM, marketing database, email campaigns, social media, and display advertising. Monitor performance of campaigns using tools like Google Analytics, HubSpot, or similar platforms. Collaborate with content creators and designers to ensure campaigns align with brand guidelines and messaging. Optimize marketing funnels to improve lead generation and customer acquisition. Track and report on key performance indicators (KPIs) such as CTR, CPA, ROI, and conversion rates. Stay up-to-date with the latest digital marketing trends and technologies. Qualifications: 2+ years of experience in digital marketing or a similar role. Knowledge of SEO/SEM, website analytics, and performance marketing. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Ability to manage multiple projects and deadlines. Preferred Skills: Experience with marketing automation tools (e.g., HubSpot, Marketo). Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress). Graphic design or video editing skills are a plus. What We Offer: Competitive salary and benefits package Flexible work environment Opportunities for growth and career development A collaborative and innovative team culture For more details feel free to call on - 6290373420 Banshi Professional and Management Services Private Limited (An ISO 9001:2015 Certified Company) Office: #211, First Floor, Banshi - Webel SDF Building, Sector V, Bidhan Nagar, Salt Lake City, Kolkata – 700091, West Bengal, India Job Type: Full-time Pay: ₹10,000.00 - ₹15,000.00 per month Benefits: Cell phone reimbursement Commuter assistance Flexible schedule Internet reimbursement Paid time off Schedule: Day shift Fixed shift Work Location: In person Expected Start Date: 05/06/2025
Posted 2 weeks ago
5.0 - 7.0 years
0 Lacs
Chennai, Tamil Nadu, India
On-site
Job Title: Specialist, Audience Operations - Level P3 Location: Chennai, India About The Role We’re seeking a highly detail-oriented and technically skilled Audience Operations Specialist to support audience strategy, segmentation, and execution across our marketing technology stack. This role plays a critical part in ensuring the right message reaches the right audience at the right time — driving personalization, efficiency, and impact across campaigns. You will collaborate closely with Marketing Operations, Campaigns, Analytics, and CRM teams to deliver clean, precise audience lists and segmentation logic for cross-channel marketing efforts. Key Responsibilities Build and manage audience segments for global campaigns across marketing automation and CRM platforms (e.g., Marketo, Salesforce, HubSpot). Interpret campaign briefs and translate them into accurate audience logic, using filters, exclusions, and prioritization rules. Own end-to-end audience delivery — from list sourcing to QA to deployment readiness. Partner with marketing automation and CRM teams to manage contact data hygiene, lead lifecycle stages, and segmentation capabilities. Collaborate with analytics and data engineering teams to implement data enrichment and audience scoring strategies. Work closely with campaign managers, analytics, and sales ops to refine targeting strategies. Act as a technical advisor for audience capabilities in platform evaluations, migrations, or transformation initiatives. Requirements 5-7 years in marketing operations, audience segmentation, or marketing technology roles. Hands-on experience with MAPs (e.g., Marketo, Eloqua, Pardot), CRM (Salesforce), or CDPs (e.g., Segment, Adobe RT-CDP). Strong logic-building skills with filters, exclusions, field criteria, and campaign triggers. Solid understanding of marketing data structure (lead/contact objects, campaign membership, activity logs). Intermediate SQL or experience working with structured datasets and queries. Familiarity with campaign orchestration tools; Experience with privacy-compliant data handling and opt-in/opt-out logic. About Trimble Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com Show more Show less
Posted 2 weeks ago
3.0 - 5.0 years
0 Lacs
Chennai, Tamil Nadu, India
On-site
Job Title: Specialist, Audience Operations - Level P2 Location: Chennai, India About The Role We’re seeking a highly detail-oriented and technically skilled Audience Operations Specialist to support audience strategy, segmentation, and execution across our marketing technology stack. This role plays a critical part in ensuring the right message reaches the right audience at the right time — driving personalization, efficiency, and impact across campaigns. You will collaborate closely with Marketing Operations, Campaigns, Analytics, and CRM teams to deliver clean, precise audience lists and segmentation logic for cross-channel marketing efforts. Key Responsibilities Build and manage audience segments for global campaigns across marketing automation and CRM platforms (e.g., Marketo, Salesforce, HubSpot). Interpret campaign briefs and translate them into accurate audience logic, using filters, exclusions, and prioritization rules. Own end-to-end audience delivery — from list sourcing to QA to deployment readiness. Partner with marketing automation and CRM teams to manage contact data hygiene, lead lifecycle stages, and segmentation capabilities. Collaborate with analytics and data engineering teams to implement data enrichment and audience scoring strategies. Work closely with campaign managers, analytics, and sales ops to refine targeting strategies. Act as a technical advisor for audience capabilities in platform evaluations, migrations, or transformation initiatives. Requirements 3-5 years in marketing operations, audience segmentation, or marketing technology roles. Hands-on experience with MAPs (e.g., Marketo, Eloqua, Pardot), CRM (Salesforce), or CDPs (e.g., Segment, Adobe RT-CDP). Strong logic-building skills with filters, exclusions, field criteria, and campaign triggers. Solid understanding of marketing data structure (lead/contact objects, campaign membership, activity logs). Intermediate SQL or experience working with structured datasets and queries. Familiarity with campaign orchestration tools; Experience with privacy-compliant data handling and opt-in/opt-out logic. About Trimble Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com Show more Show less
Posted 2 weeks ago
3.0 - 5.0 years
0 Lacs
Chennai, Tamil Nadu, India
On-site
Job Title: Specialist, Audience Operations - Level P2 Location: Chennai, India About The Role We’re seeking a highly detail-oriented and technically skilled Audience Operations Specialist to support audience strategy, segmentation, and execution across our marketing technology stack. This role plays a critical part in ensuring the right message reaches the right audience at the right time — driving personalization, efficiency, and impact across campaigns. You will collaborate closely with Marketing Operations, Campaigns, Analytics, and CRM teams to deliver clean, precise audience lists and segmentation logic for cross-channel marketing efforts. Key Responsibilities Key Responsibilities: Build and manage audience segments for global campaigns across marketing automation and CRM platforms (e.g., Marketo, Salesforce, HubSpot). Interpret campaign briefs and translate them into accurate audience logic, using filters, exclusions, and prioritization rules. Own end-to-end audience delivery — from list sourcing to QA to deployment readiness. Partner with marketing automation and CRM teams to manage contact data hygiene, lead lifecycle stages, and segmentation capabilities. Collaborate with analytics and data engineering teams to implement data enrichment and audience scoring strategies. Work closely with campaign managers, analytics, and sales ops to refine targeting strategies. Act as a technical advisor for audience capabilities in platform evaluations, migrations, or transformation initiatives. Requirements 3-5 years in marketing operations, audience segmentation, or marketing technology roles. Hands-on experience with MAPs (e.g., Marketo, Eloqua, Pardot), CRM (Salesforce), or CDPs (e.g., Segment, Adobe RT-CDP). Strong logic-building skills with filters, exclusions, field criteria, and campaign triggers. Solid understanding of marketing data structure (lead/contact objects, campaign membership, activity logs). Intermediate SQL or experience working with structured datasets and queries. Familiarity with campaign orchestration tools; Experience with privacy-compliant data handling and opt-in/opt-out logic. About Trimble Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com Show more Show less
Posted 2 weeks ago
8.0 years
0 Lacs
Gurgaon
On-site
Gurugram, Haryana, India Full Time About us: At ATOSS Software SE, we are driving the future of workforce management. With our software products, we are helping our customers to work more creatively, intelligently and humanely, revolutionizing and optimizing the interplay between profitability and humanity. With 19 consecutive years of record growth, inclusion in the SDAX and TecDAX, we continue to expand globally. Be the driving force behind innovation as the Head of Marketing India GCC . Lead a high-performing team to transform marketing operations through advanced automation and AI-driven strategies. This role is pivotal in shaping scalable global marketing frameworks, fostering collaboration, and pioneering cutting-edge solutions to propel business growth and engagement. Key Responsibilities: Lead Global Capability Center Marketing Team: Build, mentor, and manage a high-performing marketing team in India. Drive Automation: Implement and optimize marketing automation platforms to streamline campaigns. Develop and execute data-driven B2B SaaS marketing strategies to drive demand generation, customer acquisition, and retention. Manage multi-channel campaigns, including ABM, email marketing, and industry benchmarking initiatives, to engage both new and existing customers. AI Integration: Leverage AI for advanced analytics, personalization, and predictive modeling. Strategic Collaboration: Align GCC operations with global marketing strategies and goals. Performance Metrics: Establish KPIs to track and optimize team and campaign success. Compliance: Ensure compliance with data privacy regulations and AI and automated initiatives. Collaborative Alignment: Partner among others with IT and DevOrg to align initiatives. Knowledge Sharing: Create frameworks for knowledge transfer and best practice implementation across teams. Qualifications: Master’s degree in Marketing, Data Science, or a related field; MBA preferred. 8 years + experience in leading marketing teams B2B SaaS Marketing experience for new and existing business: doing demand generation, campaign management, ABM, customer insight, email marketing, industry benchmarking Leverage customer insights to optimize marketing efforts and enhance overall brand positioning in the market. Proven success in building & scaling marketing teams and technologies Technical proficiency with CRM and Marketing Automations platforms (HubSpot, Salesforce, Pardot, Marketo, Adobe Cloud Experience…) Understanding of recent AI development and can take it to next level to Marketing's benefit Sensitivity for GDPR We Offer: Competitive salary and benefits package Opportunities for professional growth and development A collaborative and innovative work environment Over 15,000 well-known customers | Sustainable growth of over 10% | Over 30% EBIT | Listed on the German Stock Market: SDax & TecDax | Security & stability Corporate culture: Hybrid Work (Working from Home & Working from EU) Join us and be part of a high-growth, future-focused company!
Posted 2 weeks ago
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Marketo is a popular marketing automation platform used by businesses to engage with their customers and drive revenue. In India, the market for Marketo jobs is growing rapidly as more companies recognize the importance of digital marketing. Job seekers with expertise in Marketo have a variety of opportunities to explore in this dynamic field.
The salary range for Marketo professionals in India varies based on experience and skill level. Entry-level positions may start at around INR 3-5 lakh per annum, while experienced professionals can earn upwards of INR 10-15 lakh per annum.
In the field of Marketo, a typical career path may include roles such as Marketo Specialist, Marketing Automation Manager, and Marketing Technology Director. As professionals gain experience and expertise, they may progress to senior positions such as Marketing Automation Consultant or Marketo Architect.
In addition to expertise in Marketo, professionals in this field are often expected to have knowledge of digital marketing strategies, CRM systems, email marketing, and analytics tools. Strong communication skills and a creative mindset are also valuable assets in this role.
As you prepare for your job search in the field of Marketo, remember to showcase your expertise, experience, and passion for marketing automation. Stay updated on industry trends, practice your technical skills, and approach interviews with confidence. With dedication and hard work, you can build a successful career in the exciting world of Marketo jobs in India. Good luck!
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