Marketo Automation Lead

Job Description

Profile- Marketo Automation Engineer Exp- 5+ Years Location- Noida Work Mode - Hybrid(Once in week) Notice Period- Immediate to 15 Days JOB RESPONSIBILITIES Collaborate with marketing, digital, and development teams to define and implement campaign solutions, ensuring alignment with business objectives. Lead the requirements gathering, campaign design, solution architecture, development, and deployment of marketing automation initiatives. Execute and optimize Marketo campaigns and other digital marketing tools to enhance customer experiences. Ensure seamless integration between marketing automation platforms and upstream/downstream systems, troubleshooting issues as needed. Monitor, analyze, and optimize marketing automation programs using data-driven insights. Stay up to date with digital marketing trends, automation best practices, and emerging technologies to improve performance and efficiency. ESSENTIAL SKILLS Hands-on experience with Marketo campaign execution and other marketing automation platforms. Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement. Knowledge and hands-on experience with programming and scripting languages, web services, and web development. Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows. Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs. Excellent communication skills to collaborate with both technical and non-technical stakeholders. DESIRABLE SKILLS Experience working with CRM systems (Marketo preferred) and marketing analytics tools. Familiarity with A/B testing, lead scoring models, and personalization strategies. Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements. REQUIRED EXPERIENCE 2+ years of experience in marketing automation, digital marketing, or related fields. Proven experience managing end-to-end campaign execution, from design to deployment. 3+ years of experience years of hands on coding emails (HTML/CSS) Background API integrations and automation scripting, is a plus. Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance. Show more Show less