Marketo Automation Engineer

Job Description

Profile - Marketo Automation EngineerExp- 3+ YearsLocation- Noida Work Mode- Hybrid JOB PURPOSEWe are looking for a Marketing Automation Specialist to join our team. This is an exciting opportunity to work in a dynamic environment, managing end-to-end marketing automation initiatives that drive customer engagement and business growth.You will be responsible for designing, developing, and optimizing multi-channel marketing campaigns while ensuring seamless integration with digital marketing platforms. A problem-solver at heart, you will work closely with cross-functional teams to execute data-driven marketing strategies. You should be comfortable handling both technical implementation and campaign strategy, with a strong focus on automation, analytics, and continuous optimization.JOB RESPONSIBILITIESCollaborate with marketing, digital, and development teams to define and implement campaign solutions, ensuring alignment with business objectives.Lead the requirements gathering, campaign design, solution architecture, development, and deployment of marketing automation initiatives.Execute and optimize Marketo campaigns and other digital marketing tools to enhance customer experiences.Ensure seamless integration between marketing automation platforms and upstream/downstream systems, troubleshooting issues as needed.Monitor, analyze, and optimize marketing automation programs using data-driven insights.Stay up to date with digital marketing trends, automation best practices, and emerging technologies to improve performance and efficiency.ESSENTIAL SKILLSHands-on experience with Marketo campaign execution and other marketing automation platforms.Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement.Knowledge and hands-on experience with programming and scripting languages, web services, and web development.Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows.Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs.Excellent communication skills to collaborate with both technical and non-technical stakeholders.DESIRABLE SKILLSExperience working with CRM systems (Marketo preferred) and marketing analytics tools.Familiarity with A/B testing, lead scoring models, and personalization strategies.Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.REQUIRED EXPERIENCE2+ years of experience in marketing automation, digital marketing, or related fields.Proven experience managing end-to-end campaign execution, from design to deployment.3+ years of experience years of hands on coding emails (HTML/CSS)Background API integrations and automation scripting, is a plus.Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance.