1140 Marketing Strategies Jobs - Page 19

You will be joining PVR Limited, the leading multiplex chain in India, as a Cinema General Manager. In this full-time on-site role based in Gurugram, your primary responsibility will be to supervise the daily operations of the cinema, ensuring top-notch customer service, managing the staff effectively, and maintaining the technical equipment in excellent condition. Your duties will also involve handling financial transactions, devising and executing marketing strategies, ensuring strict adherence to safety regulations, and striving to provide patrons with an exceptional cinema experience. Your role will play a crucial part in maintaining the superior quality ambiance, cutting-edge technology, and outstanding service standards that PVR Limited is renowned for. If you are passionate about the entertainment industry, possess strong leadership skills, and have a knack for delivering exceptional customer experiences, this opportunity at PVR Limited is tailor-made for you. Join us in revolutionizing the multiplex experience and setting new benchmarks in cinema viewing.,

The ideal candidate will be capable of creating effective marketing strategies that assist the efforts of sales teams and generate additional leads. You should be comfortable creating content to aid the sales teams and have an ability to evaluate a marketing campaign to guarantee the best outcome. Additionally, you should have a good understanding of the goals of various salespeople and ultimately operate as a close business partner. Responsibilities - Conduct market research and provide sales teams with competitive intelligence - Generate marketing resources and run campaigns to assist work of sales teams - Identify target audiences and potential sales leads through marketing campaigns - Demonstrate outcomes of marketing efforts through metrics and deliverables Qualifications - Bachelor's degree - Experience in marketing or related field - Strong creative, analytical and communication skills - Proficient in Microsoft Office,

As an Account Manager, you will play a key role in managing client relationships and ensuring the successful execution of college activation campaigns, Production & Event Activation Campaign. Your responsibilities will include acting as the primary point of contact for clients, understanding their requirements, and coordinating with internal teams to ensure that brand activations meet and exceed client expectations. You will be responsible for overseeing end-to-end planning and execution of offline campaigns, production briefs, digital briefs, and Influencer Marketing Campaigns to ensure timely and high-quality delivery. Collaboration with activation teams, vendors, and external partners will be essential to align execution with client objectives. Your role will also involve preparing detailed briefs, proposals, and reports to keep clients informed about campaign progress and results. You will develop engaging presentations for client meetings, focusing on clarity, structure, and creative appeal. Additionally, you will track activation performance, gather insights, and provide regular reports to clients with recommendations for improvement. Addressing challenges during activations to ensure smooth execution and a positive client experience will be part of your responsibilities. Staying updated on campus culture, youth trends, and innovative offline marketing strategies will allow you to add value to client campaigns. We are seeking a candidate with strong communication, organizational, and problem-solving skills. The ability to manage multiple client accounts and activations simultaneously, attention to detail, proactiveness, and the ability to thrive in a fast-paced environment are essential qualities. A passion for youth culture, events, and experiential marketing will be beneficial in this role. Joining our team will offer you the opportunity to be part of a dynamic and fast-paced environment with growth opportunities. You will collaborate with a young and energetic team that is shaping brand experiences. If you are interested in this exciting opportunity, please send your resume to [koma@vigorlaunchpad.com](mailto:koma@vigorlaunchpad.com).,

As a valuable member of our team, you will play a key role in dominating your niche with result-driven marketing strategies that attract, engage, and convert potential customers. Utilizing various tools such as ads, SEO, automation, and personalized content, you will contribute to building a strong online presence for our brand. These strategies are specifically designed to scale our brand faster and enhance our market reach. This is a full-time position with a fixed shift schedule and the opportunity for performance bonuses based on your contributions to our marketing efforts. You will be expected to work in person at our designated work location to collaborate effectively with the team and drive successful marketing campaigns. If you are passionate about driving growth through innovative marketing strategies and thrive in a dynamic work environment, we welcome you to apply for this opportunity to make a significant impact on our brand's success.,

The role of Assistant Manager - Custom Brand Solutions based in Navi Mumbai involves working within a team dedicated to developing innovative and creative ideas tailored to the positioning and briefs of various brands. Your responsibilities will include interpreting briefs from Key Account Managers and clients to grasp brand positioning, marketing challenges, objectives, and available resources. You will be tasked with conceptualizing digital-led strategies and solutions to meet client requirements, collaborating closely with sales teams on brand brief development, intellectual properties, content integrations, and multimedia solutions. Researching user behavior and industry trends, as well as staying updated on digital trends in national and international markets will be essential aspects of your role. As an Assistant Manager, you will drive ideation across different business channels through brainstorming sessions, establish industry connections with talent and influencers, and maintain relationships with vendors for seamless idea execution. Crafting comprehensive media solution proposals, securing approvals, and overseeing the implementation of agreed plans will be part of your responsibilities. You will be expected to have a profound understanding of creating business-driven creative solutions. The ideal candidate for this position should hold a Masters Degree in Business, Marketing, or General Management, along with a minimum of 1 year of experience in brand solutions and marketing within the media industry. Strong analytical skills, a proactive approach to staying updated on marketing trends, and the ability to work independently and collaboratively in a fast-paced environment are crucial. Excellent interpersonal and communication skills, a creative and strategic mindset, and a data-driven approach to decision-making are key attributes for success in this role.,

This is a full-time Partner role at Global E-Commerce, based in New Delhi. You will be responsible for managing daily operations, developing and maintaining client relationships, overseeing marketing strategies, and driving business growth. Your additional responsibilities will include coordinating with various departments to ensure seamless execution of projects and initiatives, and identifying new business opportunities to expand the company's market presence.,

As a Director of Sales & Marketing at TriNet, you will play a pivotal role in driving strategic revenue operations and marketing initiatives in the Indian market. Your primary responsibilities will include leading a team to support revenue functions, optimizing data-driven processes for revenue growth, implementing B2B demand programs, and developing marketing strategies aligned with business objectives. You will be tasked with managing a team of people leaders and individual contributors to drive revenue functions such as field and channel operations, sales support, digital marketing, and customer retention activities. Your role will also involve building processes to enhance CRM data quality, defining and monitoring KPIs, and championing continuous process improvement. In addition to managing revenue operations, you will lead the development and execution of marketing strategies to drive brand awareness, lead generation, and operational efficiency. This will require analyzing market trends, managing marketing budgets, and collaborating with internal stakeholders to integrate revenue and marketing strategies seamlessly. The ideal candidate for this role is a strategic thinker with strong analytical skills, marketing acumen, and a passion for innovation. You should have at least 15+ years of sales experience, including sales operations and support, along with 5+ years of growth marketing and lead generation experience. Prior management experience and industry knowledge in the PEO sector will be advantageous. As the Director of Sales & Marketing, you will be expected to demonstrate strategic leadership, align team objectives with organizational goals, lead a global workforce, and effectively communicate with senior leadership and teams. Your ability to manage SLAs, troubleshoot bottlenecks, drive efficiency, and apply AI/automation tools to enhance productivity will be critical to your success in this role. Furthermore, you will be responsible for identifying, hiring, and retaining top talent, providing coaching and professional development, and creating career paths for employees. Your leadership in creating a motivating work environment and delivering sales and marketing excellence will be essential in driving the success of TriNet in the Indian market. This position may require up to 25% travel and is based in an office work setting. TriNet reserves the right to change job duties and assignments as needed, and the above description may not encompass all responsibilities. Your passion for innovation and impact in the SMB market will be instrumental in shaping TriNet's growth and success in the Indian market.,

You will be joining Digieagle Inc., a dynamic and results-driven digital marketing agency, as a full-time, on-site Social Media Marketing Specialist located in Rajkot. In this role, you will be responsible for creating and implementing social media strategies, managing social media accounts, developing engaging social media content, analyzing performance metrics, and keeping abreast of industry trends. Your collaboration with various teams will be crucial in aligning social media strategies with overall marketing goals. To excel in this role, you should possess strong Social Media Marketing and Social Media Content Creation skills, along with expertise in Digital Marketing and Marketing strategies. Effective communication, both written and verbal, is essential, as is the ability to analyze and interpret social media metrics. Creative thinking, problem-solving abilities, and prior experience in the digital marketing industry would be advantageous. While a Bachelor's degree in Marketing, Communications, or a related field is preferred, your passion for innovation, growth, and prosperity in the digital landscape is what will drive your success at Digieagle Inc.,

You will join Old Gene, a company that believes in the philosophy of "what goes around comes around." The mission of the company is to take individuals on a historical journey through denim, tracing its origins from the 1870s to the present day. At Old Gene, we design and create fashion pieces inspired by every decade since denim's inception, combining forgotten styles with current trends. Our dedication lies in preserving denim's rich history, pushing the boundaries of fashion design, and crafting high-quality denim that is both visually pleasing and long-lasting. Come be a part of our mission to explore the timeless appeal of denim across various eras! As a Freelance Digital Marketer based in New Delhi, you will engage in full-time on-site activities. Your primary responsibilities will involve formulating and executing digital marketing strategies, overseeing social media marketing campaigns, and driving lead generation initiatives. Additionally, you will be tasked with evaluating web performance metrics and fine-tuning marketing endeavors. Daily tasks will include collaborating with the creative and content teams to ensure cohesive efforts. To excel in this role, you should possess proficiency in Social Media Marketing and Lead Generation, along with a solid foundation in Digital Marketing and Marketing strategies. Experience with Web Analytics is essential, as is a knack for effective written and verbal communication. The ability to work autonomously as well as part of a team is crucial. Prior exposure to the fashion industry is advantageous, and a Bachelor's degree in Marketing, Business, or a related field will be beneficial for this position.,

You will be responsible for developing and executing innovative marketing strategies to drive engagement, increase brand awareness, and generate leads. Your tasks will include creating and curating compelling content such as blog posts, graphics, and videos to effectively engage with our target audience. You will also be monitoring all marketing channels, responding to comments and messages promptly, and proactively engaging with our clients. In addition, you will optimize social media profiles and posts for SEO to enhance visibility and organic reach. Your role will involve planning and implementing advertising campaigns to analyze and optimize performance metrics. Furthermore, you will be conducting market research and competitor analysis to identify trends, opportunities, and best practices. Collaboration with cross-functional teams, including the creative and sales departments, will be essential to ensure cohesive brand messaging and consistent brand voice across all marketing channels. About Company: Adrika Marketing is a digital marketing company that offers services in web design & development, digital consultancy, and creative content. We specialize in providing customized solutions to meet the technical needs of our clients.,

As a Social Media Executive at Jagvimal Consultants and Management Services Pvt Ltd., based in Jaipur, you will play a crucial role in managing and optimizing social media marketing campaigns. Your responsibilities will include creating engaging social media content, supporting overall digital marketing efforts, and collaborating with the marketing team. You will need to monitor social media trends and effectively communicate with the target audience. To excel in this role, you should have proficiency in Social Media Marketing and Content Creation, along with experience in Digital Marketing and overall Marketing strategies. Strong written and verbal communication skills are essential, as well as the ability to work collaboratively within a team. A Bachelor's degree in Marketing, Communications, or a related field is required, and experience in the education consultancy industry would be a plus. Creative thinking and problem-solving skills will also be valuable assets in this position.,

As a Marketing Partner with a 10% Partnership opportunity, you will play a crucial role in helping our business grow. Your responsibilities will include developing and implementing marketing strategies to achieve our business goals, managing and executing marketing campaigns across various channels such as social media and email, and creating innovative ideas to increase brand awareness. You will be expected to create high-quality content that engages our target audience and to track and analyze marketing metrics for regular reporting. The ideal candidate should have at least 2-3 years of experience in marketing, a strong understanding of marketing principles, creative thinking, and problem-solving skills. Proficiency in marketing tools and software like Google Analytics and social media management tools is also required. In return, we offer a unique 10% partnership opportunity that will entitle you to a share of the business profits. Additionally, you will have opportunities for professional growth and development in a dynamic and creative work environment.,

Digital Marketing Specialist Develop and implement digital marketing strategies to enhance brand visibility and engagement Manage social media campaigns, email marketing, and SEO initiatives Analyze and report on the performance of digital marketing efforts

Replotify Infra Solutions is looking for Branch Development Manager to join our dynamic team and embark on a rewarding career journey. Market Research : Conduct thorough market research to identify potential international markets, assess market trends, competition, consumer behavior, and cultural nuances. Market Entry Strategy : Develop effective strategies for entering new international markets, considering factors such as market size, regulations, distribution channels, and localization. Partnership and Alliances : Identify and establish strategic partnerships, joint ventures, distributors, agents, and other alliances to facilitate market entry and expansion. Lead Generation : Generate leads and create a pipeline of potential clients, customers, distributors, or partners through networking, trade shows, events, and digital marketing efforts. Relationship Building : Build strong relationships with key stakeholders, partners, government agencies, and industry associations in target international markets. Negotiations : Negotiate agreements, contracts, and terms with international partners, distributors, and clients. Customization and Localization : Adapt marketing strategies and campaigns to suit local cultures, languages, preferences, and regulations. Product Localization : Work with product teams to modify products or services to meet the specific needs and preferences of international markets.

Real Estate Sales and Marketing Strategist Job Description: + 10 years * Planning and implementing marketing strategies for housing products - affordable and luxury segments + Planning and implementing sales strategies + Recruiting training, managing Marketing and sales teams to meet sales objectives + Meeting important clients to close high-end sales + Aggressive and result oriented

We are looking for a skilled and results-driven Paid Marketing Specialist to join our dynamic marketing team in the fast-growing Enterprise - SaaS industry. In this role, you will develop, implement, and manage paid marketing campaigns to drive high-quality leads, product awareness, and customer acquisition for our Enterprise - SaaS product offerings. As a Paid Marketing Specialist (Enterprise - SaaS), you will collaborate with cross-functional teams to ensure campaigns align with business goals, target the right audience, and maximize ROI. You will be responsible for optimizing campaigns across various digital platforms, analyzing performance data, and continuously refining strategies to drive growth. More specifically, you will: Campaign Strategy & Execution: Work closely with the Enterprise - SaaS marketing team to design and implement paid marketing strategies aimed at lead generation, product awareness, and customer acquisition. Paid Platform Management: Oversee and optimize paid campaigns on key platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other paid channels to maximize reach and ROI. Budget & Bidding Strategy: Manage campaign budgets and develop effective bidding strategies to ensure cost-effective acquisition and optimal campaign performance. Audience Segmentation & Targeting: Conduct thorough research to segment and target the right audience based on product offerings, customer personas, and behavior patterns. A/B Testing & Optimization: Regularly test and optimize ads, landing pages, and bidding strategies to improve campaign performance and drive higher conversions. Data-Driven Insights: Analyze campaign performance metrics and provide actionable insights to improve campaign performance, refine targeting strategies, and optimize conversion rates. Reporting & Communication: Deliver regular reports on campaign performance, and key metrics, and collaborate with internal teams to discuss insights and recommendations. What We Need From You Minimum of 5+ years of experience in paid marketing, with a strong focus on Enterprise - SaaS or B2B marketing campaigns. In-depth knowledge and hands-on experience with paid advertising platforms, including Google Ads, LinkedIn Ads, Facebook Ads, and other relevant digital marketing channels. Strong ability to analyze data and key metrics (e.g., CTR, CPA, CPL, ROAS) to make data-driven decisions and continuously optimize campaigns. Proficient in using digital marketing tools such as Google Analytics, LinkedIn Campaign Manager, Facebook Ads Manager, and other performance tracking platforms. Ability to craft compelling and engaging ad copy that speaks to target audiences and drives conversions in an Enterprise - SaaS environment. Solid understanding of Enterprise - SaaS-specific marketing strategies, sales funnels, customer acquisition, lead nurturing, and retention tactics. Strong organizational skills, with the ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.

The Senior Executive Marketing and Communications will play a pivotal role in supporting Tiger Pugs marketing initiatives. The position involves developing and executing marketing strategies, as well as coordinating operational tasks with external agencies and stakeholders. Key responsibilities include promoting Tiger Pugs services to international brands, marketing B2B services to Indian businesses, and managing marketing activities for imported brands under Tiger Pugs portfolio. Key Responsibilities Marketing Coordination Coordinate with external agencies for digital marketing, content creation, and campaign execution. Ensure timely delivery of creative assets, marketing materials, and campaign outputs from agencies. Monitor performance metrics provided by agencies and provide inputs for optimization. Marketing for Tiger Pug Services Assist in creating marketing strategies to attract international brands for cross-border eCommerce services. Support the development of targeted campaigns to promote Tiger Pug's B2B services to Indian businesses. Collaborate with internal teams to prepare case studies, presentations, and promotional materials showcasing Tiger Pug's expertise. Brand Marketing for Imported Products Support multi-channel marketing campaigns across digital platforms, retail stores, and other offline channels. Liaise with agencies and partners for influencer marketing, social media campaigns, and partnerships to enhance brand visibility. Coordinate with sales teams and external stakeholders to ensure marketing efforts align with sales objectives. Content and Digital Marketing

Brandtouch & Analytics Pvt Ltd is looking for Marketing Strategist to join our dynamic team and embark on a rewarding career journey Develop and implement comprehensive marketing strategies to achieve business goals. Analyze market trends and customer insights to optimize campaigns. Collaborate with creative teams to produce impactful content and messaging. Monitor campaign performance and adjust strategies to improve ROI.

Core Responsibilities: Sales Process Management o Aggressively drive the sales numbers and achieve the business targets for home loans and through cross selling while continuing to enhance and upgrade the client relationships. o Retain and expand the company's base of customers for home loan and LAP channel so as to ensure repeat business or referrals o Maximize sales through a network of DSA by effectively managing connector and builder relationships to ensure strong business o Develop and maintain strong liaisons with the clients for repeat business or referrals. o Maximize number of APFs and increase penetration in the approved APF projects. o Identify and develop new builder/channel relationships so as to penetrate new markets and thereby increase business o Ensure the files are processed from login stage to disbursement and liaise with internal departments (Operations and Credit) for completion. Sales Planning and Team Management o Optimize team productivity by effectively managing the team of relationship managers so as to assure achievement of team results and thereby meet the business targets and profitability of the area o Align with the team on ground lead generation activities for Sales. o Lead and supervise the team of relationship managers for the implementation of the growth agenda through appropriate training, motivation and deployment strategies Industry & Governance o Constantly keep abreast of market trends and competitor intelligence so as to build and develop effective sales and marketing strategies o Use understanding of the markets / competition / process and products available in the markets to provide positive feedback to the central product and policy team to stay ahead in the market. o Ensure compliance to all Audit / NHB regulations as well as processes, policies and reports as per company designed systems. Qualifications: Graduate, Masters/Postgraduate Location - mumbai,delhi,pune,bangalore,hyderabad,chennai

To drive sales and ensure business targets are achieved o Aggressively drive the sales numbers and achieve the business targets for Retail loan products and through cross selling while continuing to enhance and upgrade the client relationships.o Retain and expand the company's base of customers for retail loan product so as to ensure repeat business or referralso Maximize sales through a network and relationships to ensure strong business o Develop and maintain strong liaisons with the clients for repeat business or referrals.o Ensure the files are processed from login stage to disbursement and liaise with internal departments (Operations and Credit) for completion.o Optimize team productivity by effectively managing the team of relationship managers so as to assure achievement of team results and thereby meet the business targets and profitability of the areao Align with the team on ground lead generation activities for Sales. o Lead and supervise the team for the implementation of the growth agenda through appropriate training, motivation and deployment strategieso Constantly keep abreast on market trends and competitor intelligence so as to build and develop effective sales and marketing strategies o Use understanding of the markets / competition / process and products available in the markets to provide positive feedback to the central product and policy team to stay ahead in the market.o Ensure compliance to all Audit / RBI regulations as well as processes, policies and reports as per company designed systems. Post Graduate/ Graduate in any discipline

To drive sales and ensure business targets are achieved o Aggressively drive the sales numbers and achieve the business targets for Retail loan products and through cross selling while continuing to enhance and upgrade the client relationships.o Retain and expand the company's base of customers for retail loan product so as to ensure repeat business or referralso Maximize sales through a network and relationships to ensure strong businesso Develop and maintain strong liaisons with the clients for repeat business or referrals.o Ensure the files are processed from login stage to disbursement and liaise with internal departments (Operations and Credit) for completion.o Optimize team productivity by effectively managing the team of relationship managers so as to assure achievement of team results and thereby meet the business targets and profitability of the areao Align with the team on ground lead generation activities for Sales.o Lead and supervise the team for the implementation of the growth agenda through appropriate training, motivation and deployment strategieso Constantly keep abreast on market trends and competitor intelligence so as to build and develop effective sales and marketing strategieso Use understanding of the markets / competition / process and products available in the markets to provide positive feedback to the central product and policy team to stay ahead in the market.o Ensure compliance to all Audit / RBI regulations as well as processes, policies and reports as per company designed systems. Post Graduate/ Graduate in any discipline

To drive sales and ensure business targets are achieved Aggressively drive the sales numbers and achieve the business targets for Retail loan products and through cross selling while continuing to enhance and upgrade the client relationships. Retain and expand the company's base of customers for retail loan product so as to ensure repeat business or referrals Maximize sales through a network and relationships to ensure strong business Develop and maintain strong liaisons with the clients for repeat business or referrals. Ensure the files are processed from login stage to disbursement and liaise with internal departments (Operations and Credit) for completion. Optimize team productivity by effectively managing the team of relationship managers so as to assure achievement of team results and thereby meet the business targets and profitability of the area Align with the team on ground lead generation activities for Sales. Lead and supervise the team for the implementation of the growth agenda through appropriate training, motivation and deployment strategies Constantly keep abreast on market trends and competitor intelligence so as to build and develop effective sales and marketing strategies Use understanding of the markets / competition / process and products available in the markets to provide positive feedback to the central product and policy team to stay ahead in the market. Ensure compliance to all Audit / RBI regulations as well as processes, policies and reports as per company designed systems. Post Graduate/ Graduate in any discipline Location : - Mumbai, Delhi, Pune, Bangalore, Hyderabad, Chennai

Support software projects and process innovation, work across teams to build tools and streamline systems. Basic knowledge of software development tools and processes is required. Great opportunity to learn, grow, and make real impact.

Key Objectives : To drive sales and ensure business targets are achieved Responsibilities : 1. Aggressively drive the sales numbers and achieve the business targets for Retail loan products and through cross selling while continuing to enhance and upgrade the client relationships.2. Retain and expand the company's base of customers for retail loan product so as to ensure repeat business or referrals3. Maximize sales through a network and relationships to ensure strong business4. Develop and maintain strong liaisons with the clients for repeat business or referrals.5. Ensure the files are processed from login stage to disbursement and liaise with internal departments (Operations and Credit) for completion.6. Optimize team productivity by effectively managing the team of relationship managers so as to assure achievement of team results and thereby meet the business targets and profitability of the area7. Align with the team on ground lead generation activities for Sales.8. Lead and supervise the team for the implementation of the growth agenda through appropriate training, motivation and deployment strategies9. Constantly keep abreast on market trends and competitor intelligence so as to build and develop effective sales and marketing strategies10. Use understanding of the markets / competition / process and products available in the markets to provide positive feedback to the central product and policy team to stay ahead in the market.11. Ensure compliance to all Audit / RBI regulations as well as processes, policies and reports as per company designed systems. Qualification -Graduate in any discipline Location: mumbai,delhi,pune,bangalore,hyderabad,chennai

Job Title: Marketing Manager Location: Pondicherry /Chennai Department: Business Development / Marketing Reports To: Director / Principal / Managing Director Job Summary: We are seeking a dynamic and results-driven Marketing Manager to drive growth and strategic partnerships for our educational institution. The ideal candidate will be responsible for identifying new business opportunities, building relationships with schools, corporates, and other stakeholders, and enhancing student admissions and institutional outreach. Key Responsibilities: Develop and implement strategies to increase student enrollments and market presence. Identify and establish partnerships with schools, coaching centers, educational consultants, and corporates. Promote institutions programs through seminars, webinars, workshops, and events. Conduct market research to understand industry trends, competitor analysis, and student needs. Manage digital and offline marketing campaigns in collaboration with the marketing team. Prepare proposals and presentations for potential partners and clients. Build a strong network within the education ecosystem including government bodies, NGOs, and community groups. Maintain and update CRM systems to track leads, prospects, and conversions. Monitor performance metrics and report on business development activities to leadership. Represent the institution at educational fairs, expos, and networking events. Qualifications & Requirements: Bachelors or Masters degree in Business Administration, Marketing, or related field. 3–5 years of experience in business development, preferably in the education sector. Excellent communication, negotiation, and interpersonal skills. Strong organizational and time-management abilities. Knowledge of digital marketing, CRM tools, and MS Office. Willingness to travel as required. Preferred Skills: Experience working with educational institutions, edtech platforms, or student recruitment agencies. Ability to work independently and take initiative. Multilingual proficiency is a plus.