Head of Digital Strategy

12 - 16 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As the Lead Digital Marketing/Media at Galderma, your primary focus will be on developing marketing, merchandising, and creative strategies to promote the organization's products and services through digital channels. Your responsibilities will include: - Leading and managing digital marketing/media programs and analyzing their effectiveness - Establishing and managing relationships with search engines and portal sites aligned with digital goals - Analyzing digital interactions and integrating them with interpersonal interactions for an omnichannel strategy - Monitoring and tracking usage trends of digital platforms, including visitors and advertising campaign impact - Overseeing the development and maintenance of graphic designs and layouts across different digital channels to support the organization's image and brands - Ensuring up-to-date product/service information is available on the organization's website As a Differentiator at Galderma, you will be leading a critical job family within a function or multiple job families at a Global/Regional/Line of Business level. Your impact will be strategic and resonate throughout the Global Function. You will adapt and implement strategies with short to long-term impacts on business results in alignment with global and functional objectives. You will typically report to Core Function Head (L2), CCO, or GM. In terms of Management Responsibility, you will lead multiple teams of directors, senior managers, and managers. You may also serve as a highly specialized individual contributor providing strategic direction at a Global/Regional/Line of Business level. Your responsibilities will include developing short to long-term operational plans for optimizing the organization, function, or job-family, and ensuring the talent required to execute strategies is in place. You will have budget accountability for your job family/area. Your role will involve extensive contact and negotiating with other departments and external parties with conflicting objectives. You will need to influence and challenge key stakeholders effectively, develop strong cross-functional relationships with senior business leaders, and be recognized as a thought leader representing the Group both within Galderma and externally. Your ability to foster cooperation and partnership to provide integrated solutions to problems will be crucial. **Experience Level:** More than 12 Years **Education Level:** Master's degree/PhD in Specialist areas,

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Galderma logo
Galderma

Pharmaceuticals / Dermatology

Lausanne

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