5 Creative Strategies Jobs

Senior Manager, Marketing FLM, Bengal NER JHK Location - Kolkata Region Front-Line Marketing Lead Will Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership. Provide leadership in the execution of region-specific activations, with an emphasis on driving end-to-end closures, whilst leveraging the network. Actively participate and provide a regional perspective when developing integrated execution strategies for both the long and short term. Provide input on OU- and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable) Oversee localisation and real-time amplification of IMX campaigns within the region, providing input to OU IMX team Execute local media buying that cannot be bought at OU-level (through Mkt procurement) Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers Support the System in customer and shopper marketing agendas, maintaining strong relationships with key customers. Support Franchise and local bottling teams with regular cascades on Volume and Share performance deep dives specific to the region, along with recommendations on driving integrated action plans. Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team. Scope : 3 bottling partners KEY SUCCESS PARAMETERS Experience Significant market and leadership experience (8-11 years work ex) Direct experience with marketing activation Business and commercial acumen, including financial expertise Experience working with TCCC external partners (bottlers and customers) Experience working in cross-functional and cross-geographical teams is preferred Work Focus Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers Ability to identify needs for campaign localization or customization as necessary Ability to guide media buying (in partnership with Mkt procurement), as necessary Communication Focus Role will require frequent communication with OU Frontline Marketing Leadership team, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams Role will also interact frequently with Bottlers and external parties (activation agencies, media) Skills Business Development; E2E Connection Planning; Creative Strategies; Team Management; Communication; Business; Business Partnerships; Marketing Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Show more Show less

About Obladi Creatives We are a result-driven full-service digital marketing agency. We are a team of writers, designers, developers, account executives, and creatives who like what they do, and as a result of that, are always trying harder and getting better. We channel that enthusiasm towards our work into getting our clients more business. We offer services in branding, advertising, design, web development, and extensive digital marketing. We&aposre looking to grow our team in all aspects of the marketing spectrum of designers, developers, and digital marketing experts. About the work from home job/internship Selected intern&aposs day-to-day responsibilities include: 1. Copywriting and working on Social MediaStrategies for brands with the goal to build an audience and keep the engagement going 2. Understanding the essence of the Client&aposs business and core values and working on strategizing their Brand Identity. 3. Constantly think of creative strategies for increased results/impressions for our clients across digital platforms 4. Long-Form Brand Writing (Website, Blogs, Brochure, Corporate Profiles) 5. Handle other responsibilities which will keep varying based on our Obladi&aposs long term planning - an interest in Business Development would be a huge advantage as well. Stipend Per Month - 12K Show more Show less

The ideal candidate for the Copy Lead position at Grapes should be a master of storytelling with a keen understanding of design aesthetics. The role requires crafting compelling narratives in both Hindi and English, bringing fresh ideas to the table, and thinking visually while writing. As a Copy Lead at Grapes, your primary responsibilities will include developing and executing creative strategies that align with the company's brand, vision, and business goals. You will lead and manage a team of copywriters, providing mentorship and fostering a culture of creativity and innovation. Collaboration with designers is essential to ensure seamless integration of words and visuals. Furthermore, you will work closely with marketing, product, and sales teams to develop innovative content and experiences. The Copy Lead will oversee the development of marketing campaigns, advertisements, and brand assets to ensure consistency across all platforms, including digital, print, and social media. You will work on integrated campaigns spanning digital and social media to TVCs, print, and beyond. The ability to switch effortlessly between Hindi and English while writing across various formats such as ads, scripts, social media, and long-form content is crucial. Managing budgets, timelines, and creative resources efficiently will be part of your daily tasks. The candidate should hold a Bachelors or Masters degree in Advertising, Marketing, or a related field, with a minimum of 5-7 years of experience in a creative leadership role, preferably in an agency or in-house marketing team. Strong expertise in storytelling and campaign development, along with proven leadership skills to inspire and manage a team of creatives, are essential. Excellent presentation and interpersonal skills, strategic thinking, and problem-solving abilities are key traits for success in this role. If you are a creative individual with a passion for driving innovation and uniting clients towards their goals, this opportunity at Grapes is tailored for you. Join our dynamic team and contribute to building brands that outperform expectations at every stage.,

The Senior Creative Director (SCD) at Prime Video India is a proven creative thinker with a diverse portfolio showcasing strong customer insights. Proficient in articulating coherent creative strategies, the SCD possesses core copywriting and/or design skills and excels in English communication. This role demands ownership of creative strategy, ideation, and campaign execution for all content marketing campaigns at Prime Video India. The SCD is an independent thinker known for delivering bar-raising advertising/marketing campaigns and has the ability to translate a show's creative vision into impactful marketing ideas. They are adept at tackling complex problem statements with agile and innovative solutions, providing clear creative direction amidst ambiguity, distilling stakeholder and customer feedback, and overseeing large-scale marketing production. Key job responsibilities for the Senior Creative Director include leading with innovative creative direction to drive business goals, such as developing creative strategies for Local Originals and films, conceptualizing ideas that resonate with the brand, and translating complex business challenges into clear creative briefs. The SCD ensures pixel-perfect quality across all static and AV asset creation, establishes relationships with creative agencies for scalable delivery, supervises end-to-end campaigns, negotiates and defends creative choices, fosters trust with internal and external stakeholders, manages multiple problem statements effectively, and aligns creative thinking with business impacts and goals. A typical day in the life of a Senior Creative Director involves prioritizing creative challenges across Prime Video titles, offering creative direction to teams at different production stages, and engaging in dynamic activities like creative presentations, marketing shoots, and stakeholder meetings. The SCD thrives in a fast-paced environment, adapting creatively to evolving campaign requirements and maintaining flexibility to address live campaign changes. The Creative Marketing Team at Prime Video India consists of passionate individuals specializing in content marketing, including Creative Directors, Art Directors, and Creative Producers, who collaborate on big idea thinking, scriptwriting, AV production, and award-winning campaigns. Candidates with prior experience leading creative teams/agencies and a strong portfolio demonstrating individual impact within a team setting are preferred for this role.,

Take It Eazy Media is a digital marketing agency specializing in music promotion for over 200 music artists and labels, collaborating with major music label companies like Sony Music, Believe, Ishtar(Venus), and more. Through social media marketing, influencer partnerships, and playlist promotion, we aim to help our clients effectively connect with their target audience. We are looking for a Creative Lead to join our team in Ahmedabad for a full-time on-site role. As the Creative Lead, you will be responsible for leading creative strategies, developing brand concepts, overseeing writing projects, and implementing creative campaigns. Your daily tasks will involve ideating and executing innovative ideas, collaborating with team members, and ensuring brand consistency across all projects. Responsibilities: - Lead creative strategies for music marketing campaigns - Develop unique brand concepts for artists and tracks - Oversee content creation, including copywriting and storytelling - Ideate and execute viral, culture-driven marketing campaigns - Collaborate with the team to bring fresh, out-of-the-box ideas to life - Ensure brand consistency across all projects Qualifications: - Highly creative mind with a strong understanding of music marketing trends - Expertise in branding, communication, and creative strategy - Strong writing and storytelling skills - Deep understanding of meme culture, internet trends, and pop culture - Ability to identify trends and create viral moments - Experience in the music industry or entertainment marketing is a plus - Freshers are welcome if you are creative, trend-savvy, and can help us set new trends If you are passionate about music, culture, and making things go viral, we would love to hear from you!,