Vice President of Growth

Role Overview: As a Growth & Brand Manager for the Direct-to-Consumer (DTC) operations in India, you will be instrumental in driving customer acquisition, enhancing brand storytelling, and optimizing eCommerce growth. Reporting directly to the Global CEO, your main focus will be on overseeing the performance of the Shopify storefront to cater to the preferences of Indian beauty consumers. Key Responsibilities: - Develop and implement comprehensive marketing strategies across the customer funnel, from awareness to conversion. - Own digital performance metrics including Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Customer Lifetime Value (LTV). - Lead paid marketing campaigns on platforms like Meta, Google, and YouTube, along with managing CRM and email marketing for customer retention. - Optimize Shopify storefront user experience, conversion rate, and merchandising through data-driven analytics. - Guide content and creative strategies for advertisements, social media, and the website. - Monitor campaign performance metrics and user behavior to refine marketing strategies tailored to the Indian market. Qualifications Required: - Minimum 3 years of experience in DTC marketing, preferably in beauty, personal care, or wellness industry. - Proficiency in Shopify, Klaviyo, and various performance ad platforms. - Data-driven mindset with a creative flair. - Proven track record of team leadership and mentorship. - Deep understanding of Indian DTC consumer behavior and digital trends. Company Additional Details: Omit this section as no additional details of the company are mentioned in the provided job description.,