Vice President of Growth

Position: Growth & Brand Manager – India (DTC Beauty)

Location

Reports To

results-driven and brand-focused Growth & Brand Manager

You’ll drive customer acquisition, funnel performance, and brand storytelling, all aligned with the preferences of Indian beauty consumers. This is a hands-on, high-impact leadership role.

🔧 Key Responsibilities

• 📈

  Develop and execute full-funnel marketing strategies

  (awareness to conversion).
• 💰

  Own digital performance metrics

  including ROAS, CAC, AOV, and LTV.
• 🎯

  Oversee paid marketing campaigns

  across Meta, Google, and YouTube platforms.
• ✉️

  Manage CRM & email marketing

  (Klaviyo preferred) to boost customer retention.
• 🛒

  Optimize Shopify storefront

  UX, CRO, and merchandising using analytics.
• 🎨

  Guide content and creative strategy

  for ads, social media, and website.
• 👥

  Lead a cross-functional team

  of marketers, creatives, and developers.
• 📊

  Monitor campaign metrics

  and user behavior to refine marketing strategies.
• 🇮🇳

  Tailor campaigns to the Indian market

  across Tier 1–3 segments.
• 📢

  Ensure brand voice and visuals

  stay consistent across all platforms.

🧠 Skills & Qualifications

• ✅ 3+ years in DTC marketing, ideally in beauty, personal care, or wellness.
• 🛍️ Strong experience with

  Shopify

  ,

  Klaviyo

  , and performance ad platforms.
• 📊 Data-driven mindset with a creative edge.
• 🧩 Proven experience

  leading and mentoring teams

  .
• 🇮🇳 Deep understanding of

  Indian DTC consumer behavior

  and digital trends.