3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Growth & Brand Manager for our Direct-to-Consumer (DTC) operations in India, you will play a pivotal role in driving customer acquisition, enhancing brand storytelling, and optimizing eCommerce growth. Reporting directly to the Global CEO, you will be responsible for overseeing the performance of our Shopify storefront and ensuring alignment with the preferences of Indian beauty consumers. Your primary responsibilities will include developing and implementing comprehensive marketing strategies across the entire customer funnel, from awareness to conversion. You will take ownership of digital performance metrics such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Customer Lifetime Value (LTV). Furthermore, you will lead paid marketing campaigns on various platforms like Meta, Google, and YouTube, while also managing CRM and email marketing activities to drive customer retention. In addition to optimizing the Shopify storefront user experience, conversion rate optimization, and merchandising through data-driven analytics, you will be tasked with guiding content and creative strategies for advertisements, social media, and the website. Leading a talented team of marketers, creatives, and developers, you will monitor campaign performance metrics and user behavior to refine marketing strategies tailored to the Indian market across different consumer segments. To excel in this role, you should possess at least 3 years of experience in DTC marketing, preferably within the beauty, personal care, or wellness industry. Proficiency in Shopify, Klaviyo, and various performance ad platforms is essential, along with a data-driven mindset complemented by a creative flair. Your proven track record of team leadership and mentorship, coupled with a deep understanding of Indian DTC consumer behavior and digital trends, will be key to your success in this high-impact position. If you are a results-driven individual with a passion for brand-focused marketing and a keen eye for detail, we invite you to join our dynamic team as a Growth & Brand Manager, where you will have the opportunity to make a significant impact on our DTC operations in India.,

Posted 2 weeks ago

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