Lead Digital Marketing / Media, its programs and polices to develop marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience
Lead and manage digital marketing/media programs and analyzing their effectiveness Establish and manage the relationships with search engines and portal sites that are strategically aligned with the digital goals Analyze digital interactions (social media and e-commerce purchases) and integrating them with interpersonal interactions. Omnichannel strategy. Monitor and track usage trends of the organization s digital platforms, including number and quality of visitors and advertising campaign impact Oversee the development and maintenance of graphic designs and layout throughout different digital channels to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia Responsible for up-to-date and comprehensive product/service information available to existing and potential customers through organization's website
Differentiator
- Leads one critical job family within a function or multiple other job families on a Global/Regional/ Line of Business level
- Adapts & Implement strategies that have short to long-term (1-5 years) impact on business results in alignment with global and functional objectives - Impact is strategic and resonates throughout the Global Function - Typically Reports to Core Function Head (L2)/CCO/GM
Management Responsability
- Typically leads multiple teams of directors/senior managers, and managers, but may also be a highly specialized individual contributor giving strategic direction at Global/Regional/Line of Business level.
- Develop short to long-term (1-5 years) operational plans for optimizing the organization, function, or job-family and the talent required to execute strategies - Has budget accountability for own job family / area
Stakeholders
- Extensive contact and negotiating with other departments and external parties with conflicting objectives
- Influence and challenge key stakeholders effectively - Develop strong, trusting cross-functional relationships with senior business leaders - Influence others across Galderma and externally as a recognized thought leader representing the Group - Foster cooperation and partnership to provide integrated solutions to problems
Experience Level
More than 12 Years
Education Level
Master's degree / PhD in Specialist areas
