Marketing Specialist

Work Level

Core

Leadership

Industry Type

Function

Key Skills

Education

Note: This is a requirement for one of the Workassist Hiring Partner.

Primary Responsibility:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives. The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to increase brand awareness, drive customer acquisition, and support business growth. This role requires a strong mix of strategic thinking, creativity, analytical skills, and leadership abilities.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Plan and execute integrated campaigns across digital, social media, print, events, and PR channels.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
• Manage brand positioning, messaging, and corporate identity across all platforms.
• Oversee digital marketing efforts, including SEO, SEM, email marketing, and content marketing.
• Collaborate with sales teams to design lead-generation campaigns and optimize conversion funnels.
• Manage relationships with agencies, vendors, and partners to execute campaigns effectively.
• Monitor, analyze, and report on the effectiveness of marketing activities using key performance metrics (KPIs).
• Lead, mentor, and motivate the marketing team to achieve departmental goals.
• Manage the marketing budget and ensure efficient allocation of resources.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of proven experience in marketing, with at least 2 years in a managerial role.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent communication, leadership, and project management skills.
• Creative thinker with a strategic mindset and data-driven approach.
• Ability to work in a fast-paced, deadline-driven environment.

Company Description

Workassist is an online recruitment and employment solution platform based in Lucknow, India. We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries. With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal.

We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide. Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers.

For a seamless job search experience, visit our website: https://bit.ly/3QBfBU2

(Note: There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!