Marketing Specialist

As a Marketing Manager/Specialist, you will be responsible for developing, implementing, and managing the marketing strategies and campaigns for our organisation. You will utilise a range of strategies to drive brand awareness, engagement, and lead generation. This role requires a deep understanding of marketing techniques, analytical skills, and a passion for staying updated with industry trends

Key Responsibilities:
Marketing Strategy Development:

● Create and execute comprehensive marketing strategies aligned with business goals.

● Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.

Search Engine Optimization and Paid Advertising:

● Perform keyword research and analysis to optimise website content for search engines.

● Implement on-page and off-page SEO strategies to improve organic search rankings.

● Plan and manage advertising campaigns across platforms like campaigning, Advertising and Stalls.

● Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.

Conversion Rate Optimization (CRO):

● Identify opportunities to improve website user experience and conversion rates.

Qualifications:

●Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

● Proven experience of 2-7 years in marketing, with a track record of successful campaigns

●efficiency in digital marketing tools and platforms, including SEO tools, Google Analytics, and social media management tools(Optional)

● Strong analytical and data-driven mindset, with the ability to interpret and act on marketing data.

● Excellent written and verbal communication skills.

● Creative thinking and problem-solving abilities.

●Project management skills to effectively manage multiple campaigns and tasks.

●Certifications in digital marketing (e.g. Google Ads, HubSpot, or Facebook Blueprint) are advantageous.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person