Marketing Executive (Chennai)

Industry: Co-Working Space

Candidates with at least 1 year of experience in the co-working industry are encouraged to apply.

About Trend Works:

Trend Works is a dynamic and innovative co-working space provider, located in Chennai, Bangalore, and Hyderabad, dedicated to fostering a collaborative and inspiring work environment. We are committed to helping businesses and individuals thrive by offering flexible office solutions and a vibrant community.

Job Description:

As a Marketing Specialist, you will be responsible for developing, implementing, and managing the marketing strategies and campaigns for our organisation. You will utilise a range of channels and tools to drive brand awareness, engagement, and lead generation. This role requires a deep understanding of marketing techniques, analytical skills, and a passion for staying updated with industry trends

Key Responsibilities:

Digital Strategy Development:

● Create and execute comprehensive marketing strategies aligned with business goals.

● Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.

Search Engine Optimization and Paid Advertising:

● Perform keyword research and analysis to optimise website content for search engines.

● Implement on-page and off-page SEO strategies to improve organic search rankings.

● Plan and manage online advertising campaigns across platforms like Google, Facebook and LinkedIn

● Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.

Content Marketing and Social Media Management:

● Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails.

● Create and manage social media profiles, content calendars, and campaigns.

Conversion Rate Optimization (CRO):

● Identify opportunities to improve website user experience and conversion rates.

Qualifications:

●Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

● Proven experience of 3-5 years in marketing, with a track record of successful campaigns.

●Proficiency in marketing tools and platforms, including SEO tools, Google Analytics, and social media management tools.

● Strong analytical and data-driven mindset, with the ability to interpret and act on marketing data.

● Excellent written and verbal communication skills.

● Creative thinking and problem-solving abilities.

●Project management skills to effectively manage multiple campaigns and tasks.

●If Candidate have Certifications in digital marketing (e.g. Google Ads, HubSpot, or Facebook Blueprint) are advantageous.

Job Type: Full-time

Pay: Up to ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Language:

• English (Preferred)

Work Location: In person