Marketing Specialist

Marketing- Lead Generation

Are you a data-driven marketing leader passionate about building scalable growth engines? We’re looking for a strategic and results-oriented Marketing Head to lead our demand generation efforts and drive qualified leads for our IT Software Services business.

What You’ll Do:

🔹 Develop and own the overall marketing strategy to generate high-quality leads and nurture prospects.

🔹 Plan, execute & optimize multi-channel campaigns across SEO, SEM, paid social, email, and events.

🔹 Drive leads quota and ensure a consistent pipeline of qualified opportunities.

🔹 Expand organic reach through advanced SEO & content strategies.

🔹 Manage high-impact webinars and events to engage target audiences.

🔹 Lead multi-touch email campaigns for nurturing, launches, and engagement.

🔹 Analyze campaign performance and optimize for ROI.

🔹 Lead, mentor, and scale a high-performing marketing team while managing budgets and partners.

What We’re Looking For:

✅ 3+ years of progressive marketing experience.

✅ Proven success in scaling lead generation programs and campaigns.

✅ Deep expertise in SEO, content, and link-building strategies.

✅ Hands-on experience with paid social (LinkedIn, Meta, etc.) and SEM.

✅ Experience running impactful events and webinars.

✅ Strong background in email automation tools (HubSpot, SFMC, Mailchimp, etc.).

✅ Analytical mindset with proficiency in tools like Google Analytics, SEMrush, etc.

✅ Excellent communication & leadership skills.

💡 Experience in IT Software Services (AI, Data, QA, Software Development, Cybersecurity) is a big plus!