Marketing Specialist

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About Peppermint Communications:

INTIMASIA

Role Overview:

Brand Marketing Specialist

Key Responsibilities:

1. Brand Marketing & Promotion:

• Develop and implement innovative brand marketing strategies to enhance the positioning and visibility of our events.
• Coordinate and manage the development of marketing materials, including event brochures, advertisements, and digital content.
• Work with the creative team to develop eye-catching and engaging event collateral that aligns with the brand and event objectives.

2. Media Partnerships & Negotiations:

• Identify and secure domestic and international media partnerships to promote events across various platforms.
• Manage media relationships, including negotiating barter and commercial deals to maximize the marketing budget and reach.
• Oversee the execution of media campaigns, ensuring effective promotion of events in key markets.

3. Digital Marketing Strategy:

• Develop and implement digital marketing strategies across multiple platforms, including Google Ads, Meta Ads (Facebook, Instagram), SEO, and email marketing.
• Collaborate with the design team to create engaging content for websites, social media, and other digital channels.
• Oversee the development and execution of SEO and content strategies to drive organic traffic to event websites.

4. Content Development:

• Develop compelling content for digital marketing campaigns, including social media posts, blogs, newsletters, and press releases.
• Create presentations and proposals for potential sponsors, partners, and exhibitors, showcasing the value of participating in our events.
• Work closely with the team to direct video content and promotional materials for events.

5. Association & Influencer Partnerships:

• Develop and manage partnerships with industry associations, influencers, and key opinion leaders to amplify event reach and engagement.
• Leverage influencer networks to promote events through organic and paid campaigns.

6. Event Marketing Strategy Execution:

• Support the overall marketing strategy and ensure timely and effective execution of campaigns for each event.
• Monitor and analyze event marketing performance, providing regular reports to key stakeholders.

Key Skills & Qualifications:

• Experience:

  2-3 years of experience in

  events marketing, brand marketing, or promotions

  , with a focus on the fashion, apparel, or events industry.

• Marketing Knowledge:

  Solid understanding of

  marketing strategies

  (both offline and online), with a strong interest in

  digital marketing

  ,

  SEO

  ,

  Google Ads

  , and

  social media platforms

  .

• Creative Skills:

  Strong ability to collaborate with the

  design team

  to develop engaging marketing materials, and a creative eye to produce appealing visuals.

• Content Development:

  Exceptional skills in

  content creation

  ,

  proposal writing

  ,

  presentation development

  , and crafting engaging marketing copy.

• Negotiation Skills:

  Strong negotiation skills with the ability to secure

  barter and commercial deals

  with media and event partners.

• Digital Marketing Expertise:

  Hands-on experience with

  Google Ads

  ,

  Meta Ads

  ,

  SEO

  ,

  influencer marketing

  , and

  blogging

  .

• Communication Skills:

  Excellent written and verbal communication skills to develop presentations, content, and engage with stakeholders.

• Project Management:

  Strong organizational and multitasking abilities to manage multiple campaigns and deadlines simultaneously.