Marketing & Sales Head

Job Title: Marketing Executive

Location: BMW Lutyens Motorrad, New Delhi-Naraina
Department: Marketing
Reporting to: Marketing Manager / General Manager

About Us

BMW Lutyens Motorrad is an authorized BMW Motorrad dealership offering premium motorcycles, top-notch service, and a luxury brand experience. We are committed to delivering the spirit of the BMW brand to passionate riders through cutting-edge marketing and customer engagement.

Role Overview

As a Marketing Executive, you will be responsible for executing marketing campaigns, managing digital presence, coordinating events, and contributing to brand growth and lead generation strategies. You’ll play a key role in shaping the dealership’s image and driving customer engagement.

Key Responsibilities1. Digital Marketing

• Manage social media platforms (Instagram, Facebook, YouTube, LinkedIn).
• Coordinate with creative teams/agencies for content creation.
• Run digital advertising campaigns (Google Ads, Meta Ads).
• Monitor analytics and generate monthly reports on digital performance.

2. Events & Activations

• Plan and execute local events: ride-outs, customer meetups, product launches, etc.
• Collaborate with BMW Motorrad India for brand-led campaigns.
• Coordinate logistics, invites, and follow-up communication.

3. CRM & Lead Management

• Maintain the customer database (DMS/CRM tools).
• Execute email/SMS/WhatsApp campaigns to generate and nurture leads.
• Work with the sales team to track lead conversion.

4. Branding & Communication

• Ensure brand guidelines are followed across all marketing materials.
• Design and distribute dealership-specific promotional materials (flyers, merchandise, etc.).
• Support showroom branding and in-store promotions.

5. Partnerships & PR

• Identify potential brand collaborations and sponsorships.
• Manage influencer engagement in line with BMW brand policies.
• Prepare press releases and coordinate with automotive media (if required).

Qualifications & Skills

• Bachelor's degree in Marketing, Business, or related field.
• 1–3 years of experience in marketing, preferably in automotive or luxury sectors.
• Strong written and verbal communication skills.
• Familiarity with digital marketing tools (Google Analytics, Meta Business Suite, etc.).
• Passion for motorcycles and premium/luxury brands is a strong plus.
• Ability to work independently and manage multiple campaigns simultaneously.

What We Offer

• Competitive salary + incentives
• Opportunity to work with a global luxury brand
• Dynamic and passionate work environment
• Exposure to the premium automotive market

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person