Marketing, Sales & Admissions Head

Organization: Kairos Institute
Designation: Marketing, Sales & Admissions Head
Gender Preference: Female (Mature, presentable & confident)

We are seeking a bold, strategic, and result-oriented senior professional to lead Admissions, Marketing, Sales, and Business Development across our Cochin, Bangalore, and Thodupuzha branches.

Admissions & Target Achievement

Develop and implement monthly and batch-specific admission strategies to achieve or exceed targets for each branch (Cochin} Bangalore, and Thodupuzha).

Set clear target distribution for each Admissions Officer and monitor daily performance.

Conduct weekly and monthly admission review meetings to evaluate progress and address conversion challenges.

Coordinate with the Admissions Officers to ensure all prospective leads are followed up systematically and converted into confirmed admissions.

Ensure the timely commencement of new batches with required student strength. Drive admission target achievement for both offline and online courses through innovative marketing and safes initiatives.

Supervise the marketing and selling of high-value Courses & programs and intemational Education Trip & VR courses to colleges and schools.

Achievement of Month end Admission Target & Financial Target.

Submit a month-end admission and financial achievement report to Director, highlighting performance branch-wise and course-wise.

Develop and execute a pan-India business networking plan that includes educational collaborations, padnerships, and event participation.

Identify new markets, regions, and Colleges, Schools and Institutions for tie-ups to promote Kairos Institute's programs.

Represent the institute at education expos, seminars, college events, and school programs to increase brand awareness and collect quality leads.

Organize marketing-related programs and career awareness sessions in schools and colleges to promote Kairos' academic offerings and collect leads.

Collaborate with the digital marketing team to align online campaigns, social media promotions, and advertising with admission objectives.

Oversee the launch of new courses in coordination with the academic and marketing teams, ensuring impactful branding and outreach.

Build and maintain long-term institutional and corporate partnerships to support brand growth and student acquisition.

Lead Generation.

Develop and implement both online and offline lead generation plans targeting students for upcoming batches(Online & Offline courses).

Conduct marketing programs, seminars, workshops, and student engagement events in colleges and schools across Kerala and pan-India for lead collection. Coordinate with the digital marketing team for online lead generation campaigns (social media ads, webinars, website inquiries, etc.).

Build a strong referral and influencer network including alumni, student ambassadors, educational consultants, and placement officers.

Evaluate the quality of leads and track conversion ratios to measure campaign effectiveness.

Ensure that each Admission Officer receives adequate and qualified leads to meet their conversion targets.

Maintain a lead funnel dashboard that tracks lead source, status, follow-up, and outcome on a daily and weekly basis.

Guide and mentor Admissions Officers to improve communication, conversion, and follow-up efficiency.

Conduct daily check-ins and weekly performance reviews to assess target achievement and lead management.

Identify training needs within the team and conduct workshops for improving marketing, sales, and interpersonal skills.

Establish clear accountability through target tracking sheets for individual and team performance.

Promote collaboration between the Admissions, Marketing, and Academic departments to ensure smooth student onboarding and batch commencement. Recognize and reward high-performing team members to maintain motivation and team spirit.

Ensure that allbranches (Cochin, Bangalore, Thodupuzha) follow a standardized admission and reporting process
Conduct periodic market research to study admission trends, competitors' programs, fee structures, and student preferences.

Prepare and present monthly performance reports to Director covering:

-Admissions target vs. achieved (per branch & program)

-Financial target vs. achieved

-Lead generation statistics and source analysis

-Competitor activity and market observations

Recommend actionable strategies to Director based on data analysis and market

response.

Ensure accuracy and timeliness in all reports submitted to the Director.

Collaborate with the Media and digital teams to design impactful promotional campaigns.

Market and sell high-value courses and specialized programs such as international tnp and VR-based learning modules.

Visit institutions ,Schools and Colleges to introduce and market High Value courses ,internationai trip and VR-based learning modules building trust and professional networks,

Utilize alumni success stories, student testimonials, and faculty expertise for content marketing.

Ensure that course presentations, brochures, and promotional materials are up to date and brand-compliant.

Maintain updated digital and physical records of at} lead sources, follow-ups admissions, and event details

Ensure proper data entry and tracking in CRM/lead management systems. Submit consolidated reports on admission and financial target achievem the Director at the end of every month.

Adhere to all institutional policies, data privacy, and ethical marketing

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Experience:

• Admissions Head: 3 years (Required)
• Lead generation: 3 years (Required)
• Course conversions : 4 years (Required)
• Admission target: 5 years (Required)

Language:

• English (Required)

Work Location: In person