Marketing Outreach Coordinator

Job Description

IMS Group is an Outsourced Recruitment Services company based in Ahmedabad. We partner with over 150 different staffing firms worldwide, empowering them with customized recruitment, administrative, accounting support, property preservation services, and creative solutions. Our team of over 1,100 employees operates 24/7 to deliver exceptional service while adhering closely to and constantly monitoring regulatory control changes to ensure the latest legal requirements worldwide. IMS People Possible is GDPR compliant and an ISO 9001:2015, ISMS ISO/IEC 27001:2013, and Cyber Essentials certified organization, and a part of the highly regarded Empresaria Group plc, UK with a presence in over 19 countries and listed on the London stock exchange. Designation: Marketing Outreach Executive  Location: Ahmedabad (On-Site) Shift: US Shift 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐃𝐚𝐲𝐬: Monday - Friday Job Description: Seeking a proactive and detail-oriented Marketing Outreach Specialist to join our team. The ideal candidate will be responsible for sourcing and mining contact information, executing targeted email marketing campaigns, and following up with prospects through brief calls to nurture leads and drive engagement. Key Responsibilities: • Conduct data mining to identify and gather contact information of potential clients and target audiences. • Develop, design, and send out compelling email marketing campaigns to promote our products/services. • Monitor and analyze campaign performance metrics to optimize outreach efforts. • Follow up with prospects via brief phone calls to gauge interest, answer questions, and build relationships. • Maintain accurate records of outreach activities and responses in our CRM system. • Collaborate with the marketing team to refine messaging and campaign strategies. Skill Set Required: • Experience with data mining and list building techniques. • Strong understanding of email marketing platforms and tools. • Excellent communication skills, both written and verbal. • Ability to conduct professional and engaging follow-up calls. • Detail-oriented with strong organizational skills. • Prior experience in marketing, sales, or outreach is a plus. Show more Show less