Marketing Operation & Internal Automation Specialist

Role - Marketing Operations & Internal Automation Specialist

Location - Remote

About UAbility!

UAbility helps Coaches, Consultants, Freelancers and agencies from developing regions acquire global high-ticket clients. We are scaling aggressively and building lean, system-driven teams.

Role Purpose

We are seeking a hands-on Marketing Ops & Automation Specialist to own the backend of our marketing systems. You will ensure our campaigns, funnels, automations, and reporting run smoothly, reliably and without CEO firefighting and will also own and handle the internal automation and technical aspect of the company for all the departments.

Key Responsibilities

Automations & Integrations (Core)

• Build & maintain automations using Pabbly, Zapier, ActiveCampaign, GHL/Synamate, Double Tick
• Ensure seamless flow of leads from ads - Landing pages -CRM -WhatsApp/email
• Create internal automations of HR/Finance/Sales to reduce manual work.

• Design, implement, and maintain end-to-end marketing and operational automation workflows

  across departments (Sales, HR, Finance, etc.), ensuring seamless data integration, process optimization, and minimal manual intervention. 

• Act as the sole owner of all automation systems and technical infrastructure

  , proactively identifying inefficiencies, deploying scalable solutions, and driving continuous improvement—without requiring external follow-ups or micromanagement 

CRM & Tech Systems

• Own installation, setup, and troubleshooting of marketing CRMs.
• Support IT-style issues : domain setups, tracking pixels, email warmups, webhook fixes.
• Maintain clean data piplelines (Hyros attribution, event tags, scoring)

Ad Ops Support (Secondary)

• Upload creatives, manage UTMs, test and copy variations
• Maintain report dashboards (CPL, CPA, RAOS) for leadership

Monitoring & Troubleshooting

• Proactively monitor automations/dashboards for breaks
• Fix error within 24 hours
• Maintain uptime log and issue tracker

Documentation & Playbooks

• Create Sops for every workflow built (so future team can run it without you)
• Maintain a "Marketing OPS Wiki" with system maps, logins, escalation workflow.

Skill & Experience

• 4 years plus in Marketing Operations/MarTech/ Funnel Automation
• Strong hands-on skills with Zapier/ Pabbly, CRMs. attribution tools
• Familiarity with ad platforms (Meta, Google) & UTM tracking
• Comfort with troubleshooting IT basics (domains, email integrations, webhooks)
• Experience in fast paced growth environments (Startup/edtech preferred)