Marketing Manager

Job Title: Marketing Manager

Job Type:

Department:

About Yantra Design:

Yantra Design is a leading manufacturer of high-precision CNC machines, committed to delivering innovative, efficient, and reliable machining solutions for industries across automotive, aerospace, defense, and general engineering. Our machines are designed with a deep understanding of the manufacturing ecosystem, and we take pride in our precision engineering and customer-centric approach.

Position Overview:

Marketing Manager

Key Responsibilities:

1.      Sales-Driven Marketing Strategy

• Develop and implement marketing strategies aligned with sales targets and growth objectives.
• Work closely with the sales team to generate qualified leads through campaigns, digital marketing, events, and partnerships.
• Design and execute demand generation campaigns to boost inquiries and conversions.
• Analyze market trends and competitor activities to identify opportunities and threats.

2.      Brand & Product Marketing

• Position Yantra Design as a thought leader in CNC machining solutions.
• Oversee content development for product brochures, presentations, case studies, and videos.
• Create technical and ROI-focused messaging tailored to manufacturers, procurement heads, and plant managers.

3.      Digital Marketing & Lead Generation

• Lead SEO/SEM, paid campaigns, email marketing, and automation to create a consistent lead pipeline.
• Manage the website and digital assets to maximize conversion and engagement.
• Track and report on campaign performance, customer acquisition costs (CAC), and marketing ROI.

4.      Event Management & Industry Outreach

• Plan and manage participation in trade shows, industry expos (IMTEX, etc.), and dealer events.
• Coordinate workshops, product demos, and factory visits for prospects and clients.

5.      Cross-functional Collaboration

• Liaise with product development, design, and service teams to shape go-to-market plans.
• Work with external agencies, consultants, and media partners as needed.

6.      Market Research & Analysis

• Conduct market research to understand customer needs across key industries such as automotive, aerospace, and precision engineering.
• Analyze competitor products, pricing, and positioning to identify market gaps and opportunities.
• Monitor trends in CNC technology and manufacturing to support strategic planning.
• Provide actionable insights to guide product development and marketing strategies.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Mechanical Engineering, or a related field; MBA preferred.
• 3+ years of marketing experience in industrial or capital equipment sectors (preferably CNC or machine tools).
• Proven track record of

  marketing-to-sales conversion

  and B2B lead generation.
• Strong understanding of technical products and industrial buying cycles.
• Excellent communication, analytical, and project management skills.
• Hands-on experience with CRM (e.g., Zoho, Salesforce), marketing automation tools, and digital platforms.