Marketing Manager

Social Media Marketing Manager

Location:

We are seeking an experienced and dynamic Social Media Marketing Manager with 3 to 4 years of relevant experience and an MBA in Marketing and required Meta certifications. This role in Hyderabad requires a self-motivated individual who can manage end-to-end social media marketing operations, coordinate effectively, and deliver results that align with the company’s strategic goals.

If you are a creative thinker with a deep understanding of social media trends and a knack for executing impactful campaigns, we want to hear from you.

Key Responsibilities:

1. Coordinate to ensure their social media needs and goals are met.
2. Understand the branding, tone and audience requirements and create specific social media guidelines if necessary.
3. Develop and maintain a detailed social media calendar, ensuring timely scheduling and posting of content.
4. Plan campaigns around events, holidays, and industry trends.
5. Design engaging posts and reels tailored to various social media platforms (Instagram, Facebook, LinkedIn, X, etc.).
6. Write compelling content for descriptions, captions, and hashtags that align with client goals.
7. Upload and manage content on platforms using Zoho Social and Meta Business Manager.
8. Monitor and optimize campaigns for maximum reach and engagement.
9. Create, run, and manage paid ad campaigns on platforms like Facebook, Instagram, and LinkedIn.
10. Conduct A/B testing and performance optimization to ensure cost-effective results.
11. Generate detailed performance reports for clients, including metrics such as engagement, reach, impressions, and ROI.
12. Provide actionable insights and recommendations for improvement.
13. Stay updated with the latest social media trends, tools, and platform updates.
14. Implement innovative strategies tailored to industry-specific requirements.

Key Requirements:

• Education: MBA in Marketing or a related field.
• Experience: 3 to 4 years of hands-on experience in social media marketing, with a proven track record of managing multiple clients.
• Have the following certifications from Meta:
• Meta Certified Digital Marketing Associate
• Meta Certified Creative Strategy Professional

Skills Needed:

• Expertise in social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Proficiency in tools like Zoho Social, Meta Business Manager, Canva, and Adobe Suite.
• Strong analytical skills with the ability to interpret data and create actionable strategies.
• Excellent communication and interpersonal skills. (Priority: English and Hindi. Other languages will be an added advantage)
• Creativity and an eye for detail in content creation.