Marketing Manager

Company Description

UClean is world's largest chain of live laundry and dry-cleaning stores operating on a hyperlocal neighborhood model. By partnering with micro-entrepreneurs through franchising, UClean equips and supports individuals to establish their own profitable franchises. This approach has enabled UClean to expand to over 200+ cities in less than six years. Offering a wide array of cleaning services such as laundry by kg, dry-cleaning, shoe cleaning, bags & luggage cleaning, and carpet cleaning, UClean aims to be a one-stop solution for all household cleaning needs.

Head of Marketing UClean

Location: Surajkund, Faridabad, India

Type: Full-time

Experience: 610 years in marketing (brand + digital in consumer services preferred)

Reports to: Founder-CEO

Role Purpose

Lead UClean's marketing function end-to-end from brand strategy to growth execution. Build a consistent, trusted, and aspirational brand while driving measurable acquisition across both franchise partners and B2C customers. Act as the brand custodian and growth engine in a fast-paced, multi-city, franchise-led business.

Key Outcomes

Strong and consistent brand presence across all channels and markets

Increased consumer demand with sustainable CAC, repeat usage, and high review scores

Robust franchise marketing engine delivering qualified leads and signings per quarter

Clear ROI measurement across ATL, BTL, digital, and local store campaigns

Faster store launch ramp-up with strong brand visibility from day one

Core Responsibilities:

Brand Leadership

Define and drive UClean's brand positioning, voice, and identity across all touchpoints

Build a high-quality editorial calendar (reels, posts, content series, PR, founder thought-leadership)

Safeguard brand consistency across website, app, packaging, stores, and partner communication

Growth & Performance Marketing

Plan and execute integrated campaigns across Meta, Google, and offline activations

Develop local marketing playbooks: catchment mapping, housing society tie-ups, gyms, corporates

Manage loyalty programs, referrals, and consumer engagement to maximize LTV

Franchise Marketing

Create and run lead-gen campaigns (digital, expos, partnerships, webinars)

Build high-impact franchise collateral (decks, landing pages, videos, case studies)

Support franchise partners with localized marketing templates and playbooks

PR, Influencers & Community

Lead PR outreach, influencer partnerships, and category storytelling

Build UClean's thought-leadership presence across industry forums and digital channels

Analytics & Ops

Track and report weekly dashboards on spend, ROI, and performance

Own marketing budgets across ATL, BTL, and digital; manage agencies and vendors

Deploy marketing automation, CRM, and cohort analysis for smarter campaigns

Requirements

• 610 years of marketing experience with strong mix of brand + digital + growth
• Proven track record in consumer services, O2O, or franchise-driven businesses
• Hands-on with GA4, Google & Meta Ads, CRM/automation, attribution, and performance tracking
• Excellent communication, creative judgment, and stakeholder management skills
• Thrives in fast-paced, target-driven environments

Preferred

Experience in laundry, hyperlocal, or home services categories

Strong PR, influencer, and franchise consultant networks

Familiarity with HubSpot/Zoho CRM, WhatsApp Business, Looker Studio

Exposure to GCC/Africa markets

How to Apply

Send your resume along with 1 campaign case study (goals, budget, execution, and measurable results) to: [HIDDEN TEXT]