Content Strategist

Job Description

Job Title: Content Strategist Experience - Min 1 Year Role Overview UClean is seeking a creative and driven Content Creator to elevate our official Instagram presence and support store-level marketing through engaging reels and short-form video content. This role is ideal for someone who understands social media deeply and can craft content that resonates with both domestic and international audiences, helping build awareness and community engagement around the UClean brand. Key Responsibilities Content Production: Plan, shoot, and edit engaging reels and videos tailored for UClean’s Instagram and Facebook platforms. Localized Promotions: Develop content for store-level campaigns, highlighting local offers, services, and customer experiences. Global Reach: Adapt content for international relevance, keeping in mind cultural nuances and preferences. Trend Analysis: Stay current with platform trends, including audio tracks, hashtags, transitions, and editing styles, to ensure content remains timely and engaging. Content Calendar: Collaborate with the digital marketing team to brainstorm, organize, and execute weekly content calendars. Brand Consistency: Maintain alignment with UClean’s visual identity and tone while keeping content fresh and creative. Key Performance Indicators (KPIs) Performance will be reviewed based on overall contribution to brand engagement and content quality. Engagement Performance: Consistent improvement in engagement on social platforms (likes, comments, shares, saves). Content Reach: Development of content that connects with new and diverse audiences across geographies. Video Quality & Completion: Strong storytelling that encourages viewers to watch content through to completion. Content Volume: Regular output of high-quality reels and posts that align with the content calendar. Audience Growth Support: Contribution to overall brand growth and awareness, particularly on Instagram and Facebook. Requirements A proven portfolio of Instagram/Facebook reels or short-form video content. Proficiency in mobile editing tools such as CapCut, InShot, and Canva. Strong grasp of visual storytelling, editing techniques, and attention to detail. Ability to identify and creatively adapt trending content styles. Comfortable working independently and delivering projects within deadlines. You can also share your CV with this email: hrd@uclean.in, or WhatsApp us at 8287312336. Also, connect with Porus Bisht from the hiring team. Show more Show less