Marketing Manager

Job Title: Marketing Manager – Construction Industry

Location: Chennai ., Madhavaram
Department: Sales & Marketing / Business Development
Reports To: Managing Director
Experience: 12+ Years in Construction or Related Industry
Qualification: MBA in Marketing / B.E. (Civil/Architecture) + MBA preferred

Job Summary:

We are looking for a dynamic and experienced Marketing Manager to lead our marketing initiatives within the construction industry. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, generate qualified leads, and support business growth in construction, real estate, or infrastructure projects.

Key Responsibilities:Strategic Marketing & Branding:

• Develop and implement marketing strategies to position the company as a leader in its segment (infrastructure, residential, commercial, industrial).
• Conduct competitor and market analysis to identify opportunities and threats.
• Build and maintain brand presence across digital and traditional platforms.
• Organize and manage participation in trade fairs, expos, and industry events.

Lead Generation & Business Promotion:

• Create B2B marketing campaigns targeting architects, consultants, contractors, developers, and government bodies.
• Generate leads through email campaigns, digital marketing, and CRM tools.
• Work closely with the business development team to convert leads into contracts.

Digital & Content Marketing:

• Manage digital marketing including SEO, PPC, LinkedIn, and website updates.
• Oversee the creation of promotional materials – brochures, case studies, newsletters, videos.
• Maintain social media presence and improve engagement across platforms.

Client Relationship & PR:

• Coordinate with clients for case studies, testimonials, and client satisfaction feedback.
• Act as a liaison between internal teams and external stakeholders for marketing communications.
• Build strategic relationships with media, publications, and industry influencers.

Reporting & Analytics:

• Track KPIs and marketing ROI (return on investment).
• Prepare monthly marketing reports and dashboards for management.
• Manage marketing budgets and ensure cost-effective campaigns.

Key Skills & Competencies:

• Strong understanding of construction industry dynamics, trends, and target audience.
• Excellent verbal and written communication.
• Proficiency in digital marketing tools (Google Ads, Meta Business Suite, LinkedIn Campaign Manager).
• Familiarity with CRM software (e.g., Salesforce, Zoho).
• Creative thinking, team leadership, and strong project management skills.

Preferred Background:

• Prior experience in construction, real estate, architecture, or engineering sectors.
• Exposure to EPC, turnkey, infrastructure, or design-build business models.

Salary: As per industry standards

Job Type: Full-time
Working Days: Mon to Sat

Interested Candidates can apply through

Ph-9363405130., hr@vrlivin.co.in

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person

Application Deadline: 20/08/2025
Expected Start Date: 31/08/2025