To develops and implements strategies to promote properties, attract clients, and enhance brand awareness. This role involves market research, campaign development, digital marketing, and team collaboration to drive sales and achieve business objectives within the competitive real estate market.
Key Responsibilities:
- Develop and execute digital marketing campaigns tailored to real estate projects.
- Oversee social media strategies to enhance brand presence and engagement.
- Conduct market research to identify trends and insights for campaign optimization.
- Manage and analyze the performance of PPC campaigns and SEO strategies.
- Collaborate with sales teams to align marketing strategies with business goals.
- Monitor digital marketing budgets and ensure cost-effective spending.
- Create content marketing strategies, including blog posts, videos, and webinars.
- Utilize analytics tools to measure, report, and optimize campaign performance.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 10 years of experience in digital marketing, preferably in the real estate sector.
- Proven track record of managing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, PPC, and social media marketing.
- Excellent analytical skills and experience with marketing analytics tools.
- Ability to work collaboratively in a fast-paced environment.
- Strong written and verbal communication skills.
Key Responsibilities:
- Strategic Planning: Developing and executing comprehensive marketing strategies for real estate projects, including digital marketing, content creation, and traditional advertising.
- Brand Management: Ensuring consistent brand messaging across all marketing channels and materials to build a strong and recognizable brand.
- Digital Marketing: Managing online presence, social media engagement, website optimization, and online advertising campaigns to reach potential buyers and sellers.
- Content Creation: Developing engaging and informative content, including property descriptions, blog posts, social media updates, and marketing materials.
- Market Research: Analyzing market trends, competitor activities, and consumer behavior to identify opportunities and refine marketing strategies.
- Lead Generation: Implementing strategies to generate leads through various marketing channels and nurturing them through the sales funnel.
- Event Management: Organizing and managing marketing events, such as open houses, property launches, and community events.
- Budget Management: Managing marketing budgets effectively and tracking return on investment (ROI) for marketing campaigns.
- Team Collaboration: Working closely with sales, design, and other teams to ensure alignment and effective execution of marketing initiatives.
- Performance Analysis: Monitoring and analyzing marketing campaign performance, making data-driven adjustments to optimize results.
- Relationship Building: Maintaining relationships with media, agencies, and other relevant stakeholders.
Skills and Qualifications:
- Marketing Expertise: Strong knowledge of marketing principles, strategies, and digital marketing tools.
- Communication Skills: Excellent written and verbal communication skills to create compelling marketing messages and collaborate with teams.
- Analytical Skills: Ability to analyze market data, track campaign performance, and make data-driven decisions.
- Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.
- Real Estate Knowledge: Understanding of the real estate industry, market dynamics, and sales processes.
- Team Leadership: Ability to lead and motivate a marketing team, providing guidance and support.
- Creative Thinking: Ability to develop innovative and engaging marketing campaigns that stand out from the competition.
- Adaptability: Ability to adapt to changing market conditions, emerging technologies, and evolving customer preferences.
- Problem-Solving: Ability to identify and resolve challenges in marketing campaigns and strategies.
- Technical Skills: Proficiency in relevant marketing software, platforms, and tools.
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
Ability to commute/relocate:
- Madhavaram, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- 10 key typing: 10 years (Preferred)
Willingness to travel:
Work Location: In person
Application Deadline: 15/07/2025
Expected Start Date: 15/07/2025
