Job
Description
As a Marketing Manager at VOLT Learning, you will play a pivotal role in promoting our books and digital resources to schools and other stakeholders. You will be responsible for developing and implementing strategic marketing campaigns to drive sales and increase brand awareness. This role requires creativity, strong communication skills, and a passion for education. Responsibilities : Develop and execute marketing strategies to promote our school books to educational institutions and key stakeholders. Create compelling marketing materials, including brochures, catalogues, and digital content, to showcase our products and highlight their educational value. Identify target markets and segments within the education sector and develop targeted marketing campaigns to effectively reach them. Collaborate with the sales team to support their efforts and provide them with the necessary marketing tools and resources. Monitor and analyse market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement. Manage social media channels and digital marketing campaigns to engage with educators, students, and parents. Organise promotional events, workshops, and conferences to demonstrate our products and interact with potential customers. Build and maintain strong relationships with key stakeholders, including educators, school administrators, and educational associations. Track and report on the performance of marketing initiatives, including ROI and sales metrics, to assess effectiveness and inform future strategies. Stay up-to-date with developments in the education sector and industry best practices to ensure our marketing efforts remain relevant and impactful. Requirements : Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of proven experience in marketing, preferably in the education sector or the publishing industry. Strong understanding of marketing principles and strategies, with the ability to develop and execute effective marketing campaigns. Excellent written and verbal communication skills, with the ability to create engaging marketing content and communicate effectively with diverse audiences. Creative thinking and problem-solving skills, with a demonstrated ability to generate innovative ideas and solutions. Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics. Ability to work independently and collaboratively in a fast-paced environment, with strong organisational and time management skills. Passion for education and a commitment to promoting learning and academic excellence. Join our team at VOLT and be part of a dynamic and innovative company dedicated to making a difference in education. Show more Show less
