Marketing Manager || US Shift || US market

We are seeking a dynamic and strategic Marketing Manager to lead marketing efforts that drive growth, enhance brand visibility, and establish the organization as the go-to platform in event technology. He/she will be responsible for using a combination of marketing channels and tactics, focusing on data-driven decision making, experimentation, and optimisation to achieve product growth. The role demands a deep understanding of digital marketing principles and the ability to analyse market trends and customer behaviour to identify growth opportunities. Key Responsibilities: 1. Go-to-Market Strategies: Define a region-specific marketing plan that supports the regional (preferably US Market) and other European market’s sales strategy. Conduct market research and analysis to identify target segments, customer personas, and competitive landscape. 2. Branding: Leading end-to-end branding and marketing of the product. Ensure consistent messaging across all marketing channels and touchpoints. Develop and execute branding initiatives to enhance brand equity and recognition. 3. Campaign execution: Optimize and monitor campaign strategies across all marketing channels. Plan, execute, and optimize multi-channel marketing campaigns across digital (SEO, SEM, PPC, email, social media) and traditional channels (events, print, etc.). Create compelling content, including webinars, whitepapers, case studies, blogs, and videos, to support campaigns. 4. Monitor and analyse campaign performance metrics to optimize conversion rates and ROI. 5. Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels 6. Execute high-converting marketing strategies based on data analytics. 7. Lead paid search and social acquisitions, including LinkedIn/Google, etc. 8. Use B2B marketing channels like events, conferences, thought leadership, b2b portals 9. Launch or enhance referral marketing programs 10. Drive SEO, digital marketing, social media, design, email marketing, and other marketing teams’ initiatives 11. Team Management: Experienced in leading a team of a minimum of 3 to 5 members in a marketing team with different expertise- Digital marketing, content creation/development, social media/ads manager, SEO specialists. Provide guidance and support for productivity and growth. 12. Advanced analytical abilities: Excellent communication and interpersonal skills. Qualifications : Proven experience in B2B marketing, go-to-market strategy, or business development, preferably in SaaS, event technology, or a related industry. Expertise in multi-channel marketing, ABM, and campaign execution. Shit Time: US Shift CTC: 20 LPA Email: brajesh@knowbiliti.com Show more Show less