MARKETING MANAGER

Position: Marketing Manager

Location: Chandigarh (SCO 348‑349, Sector 34A, 2nd Floor, Chandigarh 160022)
IndustryJEE‑NEET IIT
Employment Type: Full‑Time
Experience Required: 1 -3 years in marketing, preferably in education, coaching, or ed‑tech
Institute Overview

Trigya Eduventure, founded in 2021 by three IIT alumni, delivers teacher-led coaching for IIT‑JEE and NEET aspirants. Recognized for its high success rate (98 %), small batch sizes, expert faculty, and hybrid learning options, the institute caters to students from foundation level through repeaters trigyaedu.com+3Collegedunia+3AcademyCheck+3.

Key Responsibilities

• Strategic Marketing: Develop and execute integrated marketing plans to promote Trigya’s flagship JEE/NEET courses, foundation programs, and scholarship offerings.
• Digital Campaign Management: Plan, launch, and manage multichannel campaigns (Google Ads, Facebook, Instagram, LinkedIn) and monitor performance metrics.
• Brand & Content: Lead content strategy covering website, blog, social media, and student success stories to enhance brand credibility.
• Events & Engagement: Coordinate workshops, webinars, open houses, and outreach programs to generate leads and build local awareness.
• Local Outreach: Establish partnerships with schools, tuition centers, student communities, and education fairs in Chandigarh/Tricity.
• Analytics & Reporting: Track campaign ROI, enrollment trends, and lead quality; optimize strategies based on data insights.
• Budget Oversight: Allocate marketing budgets effectively to maximize enrollments and leads.
• Collaborative Coordination: Work closely with admissions, academic, and administrative teams to ensure messaging consistency and student conversion alignment.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 1 - 6 years of marketing experience, ideally in education or coaching sectors.
• Expertise in digital advertising tools (Google Ads, Meta Ads), as well as CRM and email automation platforms.
• Strong writing and communication capabilities, with proven experience in content creation.
• Data‑driven decision maker: comfortable interpreting campaign analytics and A/B testing outcomes.
• Local knowledge of Chandigarh/Tricity region, along with experience in offline outreach and local networks.
• Event planning or experiential marketing experience is desirable.

Preferred Attributes

• Prior experience marketing test‑prep, tuition, or K‑12 education services.
• Creative thinker with hands‑on operational skills for content and campaign execution.
• Familiar with scholarships, student referral funnels, or incentive‑based marketing.
• Proficiency in both Hindi and English for local campus and digital outreach.

Metrics of Success

• Increase in leads and enrollments for JEE/NEET and foundation batches.
• Course fill‑rate benchmarks, conversion from enquiries to registrations.
• Improved engagement across social media, improved website traffic and SEO positioning.
• Effective utilization of marketing budget with optimized cost‑per‑enrolment.

Why Join Trigya Eduventure?

• Be part of a high‑growth, student‑focused coaching institute with an impressive track record.
• Opportunity to enhance its Regional visibility and brand impact across Chandigarh.
• Work in a small, dedicated team with autonomy on campaigns and strategy.

Job Type: Full-time

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule

Work Location: In person