Marketing Manager

Job Description

Role Definition:- Marketing Manager is one who is responsible for Lead Generation for Roshnak Systems LLP by conceptualizing and executing on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. Responsibility:- 1. Social Media Content Management 2. Marketing Strategies 3. Marketing Analytics 4. Create new lead funnels, achieve incentives in order to grow into Chief Marketing Officer for Roshnak Systems LLP. Tasks & Activities :- Social Media Content Management • Creating impactful and magnetic marketing campaigns to generate quality and relevant leads by using Social Media as a tool • Consistent throughput of content on Social Media platforms like Instagram, Facebook, LinkedIn and others • Managing leads from the time they enter the marketing funnel and help the sales team by providing maximum information before handover • Meet Lead generation targets each month. Marketing Strategies • Ensure that Roshnak Systems is communicating the right messaging to attract prospective customers and retain existing ones • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segment. Marketing Analytics • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies • Co-ordinate with Operations team to generate quotations and expected P&L report. • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics • Partner with email, performance marketing, and web teams to design, test and evolve lead-nurturing tactics Day-To-Day Activities • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support • Gather customer and market insights to inform outreach strategies increase customer conversions, and generate more qualified leads. Measurement Metrics • Leads Generated per week & per month • Sales converted per leads generated • Revenue Generated per month • Consistent achieving of Lead Generation goals across all channels. Show more Show less