Marketing Manager

5 years

0 Lacs

Posted:2 months ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

🚀 We’re Hiring: Marketing Manager – Fintech | CRM | Campaigns | Analytics

Location:

Experience:

Industry:

Reports to:

Type:

About Us

second income through options trading and smart advisory

  • 💰

    60L+ Monthly Revenue

  • 👥

    100K+ Users & Growing

  • Now hiring a

    hands-on Marketing Manager

    to build a lean, performance-driven marketing engine.
This is an execution-first role, not a vendor-management position. If you thrive on

experimentation, analytics, and ownership

, this is your opportunity.

🔧 Key Responsibilities


📢 Campaigns & Funnels

  • Plan & execute campaigns on

    Google (Search, Display, YouTube)

    ,

    Meta (FB/Insta)

    ,

    WhatsApp

    ,

    Push

    ,

    SMS

    , and

    Email

  • Manage budgets, maximize ROI, and build full-funnel user journeys (TOFU, MOFU, BOFU)

🧩 CRM & Automation

  • Design workflows in

    Zoho CRM

  • Manage lifecycle journeys: welcome, churn, win-back
  • Integrate CRM, Push, WhatsApp, SMS, and more
  • Setup automation triggers based on user behavior

📊 Analytics & Reporting

  • Own performance dashboards via

    GA4, Appsflyer/Adjust, MoEngage/CleverTap

  • Analyze funnel & conversion data; give actionable insights
  • Share weekly/monthly growth reports with founder

🧪 Growth Experiments

  • Run A/B tests on ads, pages, CTAs
  • Launch new channels (YouTube Organic, Influencers, etc.)
  • Optimize for

    CAC, LTV, Retention, ROAS

🤝 Collaboration

  • Align with product roadmap
  • Work with content team on high-converting creatives
  • Coordinate with tech to maintain analytics hygiene

📚 Additional Responsibilities

  • Market & competitor research
  • Maintain marketing calendar + documentation
  • Explore new tools, trends, and ideas

🛠 Skills & Tools


Must-Have:

  • Zoho CRM
  • Google Analytics (GA4)
  • Performance Campaigns: Google + Meta
  • WhatsApp tools: Interakt / WATI / Gupshup
  • Excel / Google Sheets (Advanced)
  • Fintech / SaaS / Subscription experience

Bonus Points For:

  • App attribution: Appsflyer / Adjust
  • Engagement: MoEngage / CleverTap / WebEngage
  • UTM tagging, GTM, attribution modeling
  • Background in trading apps / regulated products

🙋 Who You Are

  • Hands-on and action-oriented
  • Self-starter, no micromanagement needed
  • Analytical, data-driven thinker
  • Thrives in fast-paced startup environments
  • Curious, experimental, and always learning

💼 What We Offer

  • Ownership to build marketing from 0 → 1
  • Direct reporting to founder + real visibility
  • Performance-based incentives +

    potential ESOPs

  • A culture built on

    speed, growth, and impact

📩 How to Apply

or

Subject:

career page

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