Marketing Manager

Job Description

🚀 We’re Hiring: Marketing Manager – Fintech | CRM | Campaigns | Analytics 📍 Location: Mumbai 🧠 Experience: 2–5 years 🏢 Industry: Fintech / Trading / SaaS / Consumer Tech 📊 Reports to: Founder 🕐 Type: Full-time About Us We’re a SEBI-registered, fast-growing fintech startup helping Indians generate a second income through options trading and smart advisory . 💰 60L+ Monthly Revenue 👥 100K+ Users & Growing Now hiring a hands-on Marketing Manager to build a lean, performance-driven marketing engine. This is an execution-first role, not a vendor-management position. If you thrive on experimentation, analytics, and ownership , this is your opportunity. 🔧 Key Responsibilities 📢 Campaigns & Funnels Plan & execute campaigns on Google (Search, Display, YouTube) , Meta (FB/Insta) , WhatsApp , Push , SMS , and Email Manage budgets, maximize ROI, and build full-funnel user journeys (TOFU, MOFU, BOFU) 🧩 CRM & Automation Design workflows in Zoho CRM Manage lifecycle journeys: welcome, churn, win-back Integrate CRM, Push, WhatsApp, SMS, and more Setup automation triggers based on user behavior 📊 Analytics & Reporting Own performance dashboards via GA4, Appsflyer/Adjust, MoEngage/CleverTap Analyze funnel & conversion data; give actionable insights Share weekly/monthly growth reports with founder 🧪 Growth Experiments Run A/B tests on ads, pages, CTAs Launch new channels (YouTube Organic, Influencers, etc.) Optimize for CAC, LTV, Retention, ROAS 🤝 Collaboration Align with product roadmap Work with content team on high-converting creatives Coordinate with tech to maintain analytics hygiene 📚 Additional Responsibilities Market & competitor research Maintain marketing calendar + documentation Explore new tools, trends, and ideas 🛠 Skills & Tools Must-Have: Zoho CRM Google Analytics (GA4) Performance Campaigns: Google + Meta WhatsApp tools: Interakt / WATI / Gupshup Excel / Google Sheets (Advanced) Fintech / SaaS / Subscription experience Bonus Points For: App attribution: Appsflyer / Adjust Engagement: MoEngage / CleverTap / WebEngage UTM tagging, GTM, attribution modeling Background in trading apps / regulated products 🙋 Who You Are Hands-on and action-oriented Self-starter, no micromanagement needed Analytical, data-driven thinker Thrives in fast-paced startup environments Curious, experimental, and always learning 💼 What We Offer Ownership to build marketing from 0 → 1 Direct reporting to founder + real visibility Performance-based incentives + potential ESOPs A culture built on speed, growth, and impact 📩 How to Apply Apply on LinkedIn or email us at hr@richie.club 📌 Subject: Marketing Manager – Application Let me know if you'd like a version tailored for your career page , Google Form , or Notion page as well.